Chapter 197 195. The higher the expectations, the worse the injury!

After the demonstration of Night of Destiny, the next one will be in the King's Prequel.

The main planner Lai Yuling sat down and didn't dare to go up to demonstrate.

Boss Cao glanced at her in confusion.

The little master was so scared that he shivered.

"What's wrong? It's time for your project." Cao Yang said.

Lai Yuling had a bitter face, "Otherwise, I wouldn't be able to stand the ending if I asked Xiaomi to help me."

The boss stared at him and glared at him.

The little master quickly rolled onto the stage obediently.

After a few seconds, as she double-clicked the mouse.

The screen of the King of Prequel is projected on the large screen.

...

After reading the prequel of Honor of Kings, my colleagues gave high praise.

"This game is good, the plot is full of tension."

"And the performance of the male protagonist in the middle is too great, right? I feel that this should be the most handsome male protagonist in the history of the game. He is extremely rational and cruel in every move. Every time he does something, he takes all the details into consideration. His IQ is so high that it is outrageous."

"It's over. I love this male protagonist so much. Just because of the character of the male protagonist Weisi, the game will definitely be a big hit once it appears."

“…”

Lai Yuling gritted her teeth in her heart angrily, that's because you didn't see the ending later.

How cool the performance is before, how highlight the male protagonist is, how collapsed and heart-wrenching you will be later.

Due to limited time, Lai Yuling did not fully demonstrate.

So no one saw the ending, otherwise these people would have been abused to doubt their lives.

This is the charm of the story of the warrior of love, Uriuma.

After the demonstration of several people, Cao Yang stood up and applauded everyone.

Sexy sex...

There was thunderous applause on the court.

"Very good. The quality of several works this time is very good. I believe the game will definitely sell well!"

"The game is very popular!" everyone shouted in unison.

Only Lai Yuling was frowning.

The other two games are likely to sell well...

but--

My God, with this kind of heart-wrenching degree of "Glory of Kings: Prequel", I am afraid that the boss will be hacked to death.

No, no, no, I am the one who will be hacked to death.

Maybe someone will send blades to the company at that time.

It's finished...

I'm done.

...

The internal demonstration has ended, and then the release process will be followed.

As early as a month ago, Bomi and Shin-moon had already warmed up the game.

Related promotions have begun.

The order of release of the three games this time is the first release of "Glory of Kings/Night of Fate".

Then there is "Honor of Kings 3"

Next is "Glory of Kings·Prefactor"

The order of release was decided by Cao Yang himself.

The main reason is that after the prequel of Honor of Kings was uploaded, the sales of the other two games dropped due to [Too God].

The first release of "Night of Destiny" is because the quality of this game is very high. It is a classic in the previous life. Although this life is influenced by the king, it is not a big problem. As a pioneer, Night of Destiny will definitely achieve results.

Cao Yang is still full of confidence in it.

At that time, we can completely take out the "Fate" series separately and become a genre work.

Then I released "Honor of Kings 3" because there were 1 and 2 before. The Kings series has a good reputation and players can afford it. At the same time, letting the Night of Destiny make a wave of warm-up, which can actually increase the expectations of Kings 3.

At least it will not consume the enthusiasm of players just because it is in the forefront, resulting in insufficient purchases on Destiny Night.

Generally speaking, players are more looking forward to the sequel, unless the sequel is killed and the player is poisoned, resulting in a decline in reputation.

Now "Honor of Kings: Prequel" has a bit of this risk.

Lao Xu's script is good, but it is easy to abuse people. It has twists and turns and has a lot of volatility, which is afraid that players will not be able to bear it.

So Cao Yang put it in the end for sale.

The time interval between the three works is about 2 months, and the next wave of release will be around when the last one enters the end of the sales period.

This will create a continuous sense of popularity for players and the market.

At the same time, mutual influence can also produce continuous effects.

...

Thanks to the reputation accumulated by several previous King of Kings products, Bomi's promotion this time is quite powerful. Once launched, it immediately attracted the attention of players.

"Wow, Bomi is so powerful this time, right? He actually released three consecutive Honors of Kings?"

"You should take a look clearly. Night of Destiny is a work developed by Shimo, and Bomi is just its parent company."

"What does that matter? It's all the King series anyway."

"Yeah, I feel like I've been contracted by Bomi all summer."

From the first "Glory of Kings·Night of Fate" on April 27, then to "Glory of Kings 3" on June 27, and "Glory of Kings·Prefactor" on August 27, the period of time does last quite a long time, and it is not an exaggeration to say that it has been contracted for the entire summer.

"Wow, I'm really looking forward to it."

"I feel like I've been waiting for more than a year. Finally, this release is here."

"You said Bomi will not be out of tickets this time like the last time he released Honor of Kings 2, right?"

"Damn, you can't talk nonsense about this kind of thing, Crow's mouth! If Bomi's boss sees it, it's possible that he will really get a wave of delays."

In fact, before the release, Cao Yang had considered whether to use the reverse marketing method of delaying tickets, but after careful consideration, he finally accepted the plan of the operation department—

This time I won't make any trouble.

Don’t do delayed marketing, don’t use viral marketing, or follow the normal issuance process in a regular manner.

Now Xingyue Company has opened up a world in the island country. After releasing the 1+2 of Honor of Kings, its reputation has increased a lot.

So there is no need to use a non-discipline marketing method, just follow the right path.

What Cao Yang is considering-

It is OK to develop weird marketing plans once or twice. After a long time, players will easily understand the routine and will not work in the future, so it will save some use.

But then again, viral marketing is really useful.

Especially for some greedy players.

This time, let’s take a look at the results of traditional marketing methods?

...

In fact, Bomi's marketing method this time is both traditional and not traditional.

It seems to be the normal release process, but don't forget one thing-

Bomi has three consecutive Honor of Kings products.

The time span is long, and when the previous product enters sales, the next product reaches its peak...

They can also increase each other, which is more effective than any marketing method.

Because it can maintain long-term popularity.

If the grades are good—

It is equivalent to 6 months since Bomi dominated the list, and it feels a bit scary when you think about it.

...

Once Bomi's release plan was announced, it immediately caused great headaches for countless domestic stand-alone game manufacturers.
To be continued...