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"The first time I don't delete the public beta?" Operations manager Wang Hanyang asked in confusion.

Every time the game is about to be launched, the operation department is worried, afraid that Boss Cao will make another trouble.

Sure enough, this time Boss Cao gave him a new term.

What does it mean to not delete files?

Is there any public beta for deleting files?

Now that domestic online game research and development is just beginning, many people do not understand what a mature release process and system will look like in the future.

But it doesn't matter, because Cao Yang understands it.

"This thing is mainly to give R&D a way out," Cao Yang explained. "According to the normal process, online games need to go through internal testing before they are officially launched and operated, and then the internal testing of a small number of core players, and then the wider range of deletion and closed testing, and finally the public testing without deletion."

The first one to improve the process and carry forward this system was Ding Sanshi's NetEase, because it was the first self-developed online game manufacturer in China at that time. After several setbacks and blows, it gradually developed such a process.

The company's internal testing is actually to let [professional personnel] evaluate the quality of the game at the beginning, mainly from the perspective of playability and professionalism. Most of NetEase's incubation projects have to go through an internal review process. After DEMO is completed, the internal review will be cut. If it is not passed, the project will be cut off. If it is passed, then funds, manpower and material resources will be injected into the project...

So it is possible that NetEase has opened dozens of projects a year, and in the end only one or two of them can meet with everyone, most of which have died in the internal review link.

After internal testing, when the game project is developed relatively complete, it will enter the first player internal testing.

At this time, a small number of internal test qualifications will be issued, and a few players with a scale of about a few hundred to thousands of people will be invited to play the game. The specific number of people will be formulated according to the project needs. For example, "Rutuzhibin" requires a certain number of players to play, and the number of players that need to be invited will be more.

After the internal test, all data meet the standards, then the first public beta of deletion will be conducted.

The so-called data meeting standards mainly involves retention rates and effective online duration, such as retention on the next day, retention on the second day, retention on the second day, retention on the week, and retention on the month... These data can see how attractive the game is to players in the long run and whether players have the willingness to continue playing.

The online duration is judged by the player's stickiness to the game and the time the player spends in the game. The longer this time, the higher the viscosity of the game...

In short, data compliance is the most important criterion for judging a project's life and death within NetEase. Even if the project is approved, more than half of the projects will be discounted here. If the data does not meet the standards, they will either be rebuilt and rebuilt until the standards are met, or they will be cut off and re-established.

After meeting the standards, entering the first public beta of deletion means that the game is not far from being truly launched.

The reason why the company adopts the public beta of deletion files is mainly to avoid risks and leave a way out for itself. If a large number of players pour in, the reputation is bad and the results are not ideal, resulting in serious negative effects of the game.

Then at least the company has an excuse, saying that [we are deleting the file test], and then it will collect information from players’ feedback to make changes, so that there is room for buffering, and it will not lead to Waterloo as soon as it goes online. After the player’s interests are damaged, it will be difficult for you to remedy it.

After the file deletion test, there will be another one called [No file deletion test].

In fact, by this time, it has been officially launched. The reason why we still use the term [test] is the same reason as above, which can leave a way out for the company.

Often, if many games do not have any big problems, they will continue to test them until the stage of not deleting files...

At most, one day will update a version and say that we are officially operating. At this time, players no longer care or pay attention.

...

After explaining to Wang Hanyang, the young operation manager looked like he suddenly realized and was taught.

He quickly found a small notebook to record it, fearing that he would forget a certain detail.

Then I will follow this process to post the game, and there should be no big problem.

"But..." Wang Hanyang frowned, "We have not experienced the stage of deletion testing, so why should we go directly to the public beta?"

"I'll just decide this." Cao Yang smiled, "It doesn't matter, show a little confidence."

Wang Hanyang: "..."

In fact, for Cao Yang, the Dance Troupe has been verified in his previous life. He did not need to conduct such a lengthy test process in the early stage. He only needed Deng Peiqiang to keep a close eye on it. There would be no major bugs in the program.

If you were a little more determined, Cao Yang could say that he would be online this time, but if you think about it, you should be more conservative and have a [no deletion test]. If something goes wrong with the program, there is still room for a loop.

Since it is a direct public beta, for Wang Hanyang, the operation department must be used as a formal battlefield to fight. There can be a way out for game research and development, but there is no way out for operation.

So he formulated a series of operation and promotion plans for Cao Yang.

Cao Yang browsed it and shook his head, "Hanyang, have you heard of the story of chickens giving birth to eggs and chickens?"

Well……

Wang Hanyang blinked.

Sure enough, when the important moment comes, the boss is about to make trouble again.

He doesn't want to know.

I really don't want to know.

"I know." Wang Hanyang nodded.

Cao Yang smiled and thought to himself that you know a hammer?

"In this way, my idea is to promote what should be promoted, and QQ and the game platform will promote it simultaneously. Advertisement personnel will also run. Based on these, we will add an activation code activity."

"Activation code?" Wang Hanyang asked strangely.

He seemed to hear some familiar and terrifying sound.

"Well, every player who has purchased our game CD can get two activation codes. These two activation codes can be activated for the other two people," Cao Yang said with a smile. "Only players who have the activation code can obtain the game qualification. At the same time, relying on the game activation code, a certain fee can be reduced when purchasing the CD. If both activation codes are used, then we will return the person who originally purchased the CD for a certain fee."

Damn it!

Wang Hanyang frowned. Why did he feel familiar? It seems that he has heard of this operation strategy?

This is a damn...

Isn’t this the viral marketing strategy when selling Honor of Kings 1+2 in the island country before?

"Uh...Boss, is it OK to do this?"

"Don't forget, we are still in the testing stage. Although we are not deleting the file," Cao Yang smiled. "If you can get the card activation code, we can make a lot of rebates. On the one hand, we can save a lot of promotion costs. Players will have a self-propagation process, and this can be discovered from the last test.

On the other hand, things are vaguely expensive. Although we do not block the upper limit of the activation code, there is a time process between the transmission and use of activation codes.

Players who get the activation code first will be given priority to obtain the test qualification. For these people, they are actually very superior.

Therefore, it is easy to create the illusion of [the activation code is missing], and players will be more inclined to try this game."

"I understand..." Wang Hanyang nodded.

On the surface, this is a concession, but in fact, it may really save a lot of operating and promotion costs.

Players' spontaneous marketing and publicity can not only cause topicality, but also save Bomi a lot of operating expenses after it has formed a scale.

The ultimate goal of operating this thing is to advertise it so that more players can be washed in.

The greater the proportion of viral marketing of activation codes, the smaller the promotion cost of natural operation.

As for the game disc?

Cao Yang didn't even see that part of the money. According to his idea, the game CD can be used for free.

The most important thing is to have enough users.

...

On November 1, there is less than a month before Bomi's new game "Jin Dance Team" begins its first test without deletion.

However, the official CD has been released and can be purchased in major software stores across the country.

Or mail the money to Bomi Company, and the company can mail the CD directly to its home.

All kinds of payment methods are OK.

At the same time, Bomi Company also launched a so-called activation code plan -

As long as you purchase the BMi Game CD, use the serial number and you can query and get two activation codes on the BMi official website.

With the activation code, you can directly reduce the cost by 1/3 of the fee.

If both activation codes are used up, you can receive the rebate given by Bomi Company in major software stores based on the serial number, and the rebate amount is as high as half of the price of the game disc.

A game CD costs 68 yuan. After two reductions, players can get it for less than 12 yuan.

Countless people on the Internet exclaimed directly:

【Oh my God, Bomi is really so powerful this time, right?】

【After two reductions, I can buy the CD of "Jin Dance Troupe" for less than 12 yuan. This is a great deal.】

【Then what else is there to say, I must grab it.】

[It's over, Bomi Company is too inhumane. Is this going to force my colleagues to death? In the future, other companies will be able to sell online games for free, right?]

[Hahaha, I suspect that the upstairs is Yinshexishan Residence.]

[No doubt, remove the word doubt]

[Xishanju's release of Jianwang 1 seems to be selling very cheaply.]

[If this continues, domestic game discs will feel cheaper and cheaper.]

[If you think too much, online games can be cheap and stand-alone games can be cheap, are those game merchants going to drink the Northwest Wind?]

...

On the first day, Jinwu Troupe's CD sales reached 50,000.

As a promotion, Bomi gives all major Internet cafes free game installation disks, because the activation code is an exponentially growing chicken raw egg raw chicken mode, so Internet cafes can often get a large number of activation codes.
To be continued...