Speaking of this, Lao Guo looked at his apprentices and said seriously: "If life goes smoothly, it is not a good thing. Because one's mistakes make one's wisdom, you must suffer as soon as possible."

Everyone fell into silence, and Johnson was deeply touched. It was not easy for him to live until now, and he understood the hardships of life. He looked at the heavy topic and joked: "So the old saying is right. Only by suffering all the hardships can one become the best, right?"

Suddenly I remembered something and asked: "Now Deyun Club is developing in a group manner, with various industries under its jurisdiction. I heard that there is a clothing factory, isn't there a Guo Jiacai?"

"You really don't have any pot to carry!" Yu Qian laughed next to him and joked, "There is an old saying that goes better. You have a specialty in your profession. What does it mean to be like a mountain in a distance!"

Seeing that Johnson was confused, Guo Degang said a little embarrassedly: "Hey, I built a restaurant and went bankrupt last year."

Johnson nodded and asked no more questions. In recent years, celebrities from all walks of life have frequently entered the catering industry, and all large and small open restaurants. Many of them ended up closing down and rarely earned a lot of money.

For ordinary people, the most concerned thing is whether the price is affordable, whether the taste is down-to-earth, and whether the salary can be affordable.

Looking at various industrial investments, the catering industry is usually the first choice for celebrity investment side businesses. According to industry insiders, the reasons why celebrities invest in the catering industry are nothing more than the controllable investment costs, fast capital recovery, and high return rates.

Compared with investment channels such as stock markets and real estate, the entry threshold for the catering industry is low. Coupled with the halo of celebrity bosses, the restaurant attracts all its attention as soon as it opens, and the later publicity costs can be saved a lot.

In addition to making money, some celebrities invest in restaurants also have some additional benefits. For example, Gao Yuanyuan once revealed that she likes to eat Guizhou cuisine and opened a peach restaurant with two high school classmates.

Deng Jiajia, a native of Sichuan Province, is a severely addicted person to spicy hot pot. In order to have authentic hot pot in Beijing, he opened a company directly, and ended up becoming the Beijing office of the actors in Love Apartment.

Xie Na and Xiao S are both dessert lovers, so they formed a cross-sea alliance and opened a Mis Honeymoon in the World Trade Center. There are also celebrities who run restaurants with a playful mentality, such as Jay Chou, who is not short of money, who runs Mr. J. Yifa Kitchen in Taipei in 2006. Since its opening, the business has been very poor. Even he himself admitted that he has been losing money.

Of course, Ren Quan is the best one. The interview once said that the key to running a restaurant is to do everything yourself, from controlling the budget, selecting the site, purchasing materials, construction to tasting vegetables, they are all done by themselves.

But for most celebrities, there are only a few who can personally manage restaurant operations. Most of them are the names of owners in the form of investment, and are not responsible for the actual operation of the restaurant.

Johnson has really specialized in studying various restaurants opened by celebrities, such as hot pot restaurants, home-cooked dishes, dumpling shops, dessert shops, Japanese food shops, and a variety of consumer groups. The locked consumer groups are generally the general public.

Ren Quan said that he hoped that his restaurant would make the working class spend without any pressure, and that the Hot No. 1 business also took the affordable route. The price of each dish is about 20 yuan to 40 yuan, and the per capita consumption is about 120 yuan.

But there are exceptions. Meng Guangmei runs peeping and porta 20 invested by Dai Jun. The former dishes are Italian cuisine, and the ingredients are imported from abroad. Oysters, dried scallops, and Australian calf calves bones are the signature dishes of the store. The average unit price is high, and the per capita consumption is at least 300 to 400.

Porta 20 is a Spanish cuisine. Most of the ingredients in the store are imported from Spain. The price of each dish ranges from 100 yuan to 300 yuan, and the per capita consumption is about 350 yuan.

Many celebrities like to open shops in Magic City, such as Hu Ge's Fount Japanese cuisine, Ren Quan's Xiangtianxia Hotpot, Han Han's very happy to meet you, Jay Chou and his good brother Liu Genghong's coffee shop, Xue Zhiqian's Shangshangqian...

"When it comes to celebrities opening restaurants, that's really not the case!" Guo Degang said helplessly: "Meng Fei and I have a good relationship and have cooperated to open a noodle shop. A few years ago, Zhao Zhongxiang's Sansheng Noodle Restaurant, Jiang Wu's Wu Noodle Restaurant, and Zhang Jiajia's passing by all over the world have opened one after another."

"Including Mei Ting's Mifa Spanish restaurant before, Kou Shixun's pot is bigger than a basin. For a time, many celebrities gathered in Jinling to open a restaurant. The store's business was pretty good at the beginning of its opening, but..."

"After the popularity passed, it became deserted. Last year, two stores of Sansheng Noodle Restaurant closed one after another, even the four stores of Meng Fei's small noodle stores were closed one after another, and Han Han's flagship store also closed."

"I talked to Lao Meng. When it was the hottest four years ago, the cheapest shop in the entire store was 28 yuan. Last year, the price of the menu was uniformly reduced, and the price of the small noodles was reduced from 28 yuan to 16 yuan. Pea noodle used to be sold for 30 yuan, but now 22 yuan."

"There is also the hot pot restaurant he and Huang Lei jointly opened. Huang Liang Yimeng, a plate of beef tripe costs 198, a portion of beef beef 398, and a pot base costs 228. In the past, the average per capita was more than 300 yuan, but during the Chinese New Year, it actually launched a self-service 99 yuan..."

Guo Degang shook his head and said, "There is no way, no one is stupid, it's hard to make money!"

"I discussed with Lao Meng that it is difficult to do in China, so I go abroad directly." Guo Degang whispered: "At present, Meng Fei Xiaonian has opened three stores in Australia, and stores in the United States and the United Kingdom will also open this year. We plan to open 10 stores in Australia."

"There are very popular over there, and the diners are all white. If you change it to RMB, it costs about 60 yuan per bowl, which is still easy to make money from foreigners."

Johnson smiled and said to one thing, professionals do professional things. Catering is diligent, taste is the core, and meeting the consumer needs of the public is the king.

Although celebrity restaurants have a temporary sensational effect, if you want the brand to continue to develop, you still have to do a good job in business management and follow-up services. Many celebrities are obviously lacking in professionalism and energy when opening restaurants.

The general characteristics are: exquisite decoration and higher prices than similar products on the market. However, if customers find that the taste does not meet expectations, they will of course be disappointed.

Comparing celebrity restaurants with other similar stores, when they find that the cost-effectiveness is not high, consumption will return to rationality, which is one of the reasons why celebrity restaurants find it difficult to have repeat customers.

Catering industry customers attach great importance to taste and cost-effectiveness. If these two elements are lost, no matter who your boss is?
Chapter completed!