The first time the variety show is recorded, the program investment conference that invites major sponsors to participate. This process is indeed no exception.

Indeed, the TV station's September Investment Promotion Conference was held on the afternoon of September 8, 2010. In addition to some of the established films "Who Want to Become a Millionaire", the participating investment promotion also included the trailer of "Flash New Host" and the electronic promotional brochures (PPTs) of "Happy 100" and the creative collection of three low-cost variety shows.

The September Investment Promotion Conference is held in a large banquet hall of a five-star hotel near TV.

Today's real Taiwan status is very different from before, so the major sponsors who received the invitations all appeared very on time.

Among the sponsoring manufacturers who appear, although the industry's leading position rarely comes in person, at least they all send directors and vice presidents in charge of marketing and advertising.

Some middle- and lower-sized companies in some industries come one by one. Because of the limitations of size and scale, the scale of funds that the advertising managers and directors under their jurisdiction can call for is obviously not comparable to those sent by large manufacturers.

Therefore, the boss personally dispatched small and medium-sized manufacturers who want to get the top spot in programs like "If You Are the One".

Although everyone is not sure whether the second "If You Are the One" will appear on the Taiwan market.

But after all, it was a TV station that created a popular program like "If You Are the One". Under the halo of "If You Are the One", other programs are still worth looking forward to.

Given that today's investment promotion conference has many investment projects, it is of great significance to the first collective investment promotion project of the TV station. As the director of the TV station, Lou promised to attend the investment promotion conference today.

Banquet hall.

"Master, this is Chen, the advertising director of Songjiang Qingfan Dairy..." Administrative Department Manager Meng Qing introduced the advertisers participating in the investment promotion conference to Lou Promise.

"Master Lou, it's better to meet than to be famous. When we meet today, we are really a heroic young man." Director Chen shook hands with Lou Chengnuo and praised.

"Director Chen has given up the award." Lou Chengnuo said modestly.

Then, Meng Qing introduced the sponsors who were sitting in front of the investment venue for Lou Zhengnuo in turn.

As for those sponsors whose industry status, size, and previous investment history are relatively low, they do not need Lou Chenggong to say hello specifically, but they take the initiative to come over to say hello to Lou Chenggong.

"Director Lou, it is true that the new program of the TV station is kept very confidential. We old customers have not received any news about the new program before receiving the invitation." On the left side of the seat of Lou Chenggong, the deputy general manager of Neifeng Gutianli Dairy Group, in charge of advertising marketing, said.

"Haha, Mr. Lin is over-reputable!" Lou Chengnuo smiled, "I heard that Mr. Lin has been promoted to deputy general manager? Then I have to congratulate Mr. Lin."

"This is also a lot of popularity in Guitai's "If You Are the One"!" Vice President Lin said modestly.

Although the popularity of "If You Are the One" caused the sharp increase in the sales of the sponsor Tianli Dairy Group in the last quarter, the profit of such an advertising investment will not be the main reason why Director Lin becomes Vice President Lin immediately.

But it has to be said that the popularity of "If You Are the One", which was keen on by Vice President Lin, not only set a precedent for the naming of milk companies in variety shows, but also became a major opportunity for Vice President Lin to be promoted.

Therefore, it can also be said that Vice President Lin's promotion also benefited from the popularity of "If You Are the One", otherwise he would not have been promoted so early.

"Director Lou, I saw the invitation letter that "Millionaire" was the finale, so is this show the new ace program of Guitai?" asked Vice President Lin.

Compared with the previous invitation letters that require the letter to be accompanied by a promotional CD, the invitation letter this time is much simpler. There is only one promotional paper in the letter, which contains the theme and name of the program recommended by the Investment Promotion Association and the process of the promotion unit. There is nothing else except that.

Hearing Vice President Lin's words, Lou Chengnuo nodded, "I am very optimistic about the show "Millionaire", which is more optimistic than "If You Are the One". As a variety show that disseminates knowledge, its connotation is far higher than "If You Are the One" and its intention is far higher than "If You Are the One"!"

The program "If You Are the One" has received two seasons of sponsorship and has received enough funds. After one or two seasons, "If You Are the One" has lost its novelty, it will inevitably encounter audience aesthetic fatigue and the ratings trend is stable.

In view of this, Lou promised to promote new programs and step on old programs, thinking that new programs will increase their value.

"Oh?" Vice President Lin pondered for a moment, "I am very optimistic about your vision of Director Lou. Since Director Lou is so confident, I think Tianli Dairy can start with the real-time platform and have a second consecutive championship!"

As the head of advertising and marketing of Tianli Dairy, a leading dairy company, even if he does not need to ask the board of directors, and the higher-level capital use level, the amount of funds he can allocate is not matched by ordinary companies.

Therefore, once Vice President Lin wants to name the title, unless he meets a group marketing manager of the same level or other companies joining together to compete, he can basically be said to be invincible.

Of course, having such a high-level fund allocation right does not mean that Vice President Lin, as the marketing person in charge, can squander whatever advertising or investment a group does, all of which are obtained through countless research and investigations.

So Lou Chengnuo also knew that Vice President Lin was just talking about it. The specific title should be read after a while.

While the two were chatting, the sponsor of the Investment Promotion Association Ma Sanyuan and the deputy host He Tong took to the stage and officially announced to the sponsors that the investment promotion meeting of the TV station's September Youth Opening Season officially began.

"I am very welcome to attend the investment conference for the September Youth Opening Season..." After the two hosts delivered their opening remarks, a group of sexy and charming dancers appeared. With the combination of lights and music, they showed the advertisers present a visual feast.

After the opening dance, the two hosts appeared and continued to control the scene.

Compared with the various celebrities from domestic first-tier satellite TV stations who appear in the program, perform, speak and speak, the Taiwan is indeed a little weak in the on-site arrangement of the investment promotion conference.

There is nothing we can do about this. Currently, the TV station has amateurs and rarely invites celebrity artists to participate. "Happy 100", which invites celebrity artists to participate in interviews, now has only one planning plan.
Chapter completed!