"Dear leaders, our equipment will be repaired soon. Please be careful and you will see the signal soon!"

Lou Chengnuo smiled and said gently: "This equipment is a rating analysis and monitoring system launched by CCTV Soforre. The new equipment is not familiar with the personnel. It is inevitable that some problems of this and that are inevitable. Take your time and don't worry!"

After Lou Chengnuo finished speaking, Fang Heng said with some emotion: "The technology is changing with each passing day. In the past, if you want to count the ratings, you had to rely on phone and manual statistics,"

"It's great now. A set-top box replaces manual labor. When will the sample account change the channel, when will it start the computer, when will it watch the program, follow the network cable, and the information can be synchronized to CCTV Soforre in real time."

Meng Qing shook her head and said, "The technology is good, but it is not cheap to buy this system and equipment. Moreover, we have to pay millions of rent annually after CCTV Sofrui integrates the rating information and synchronizes the rating data!"

"There are many kinds of things, but it is also a considerable expense." Meng Qing said.

Fang Heng smiled and said, "These are all worthwhile. It can intuitively see the ratings information, which not only allows us to collect the audience's preferences for the program, but also conveniently count the ratings of the advertising period. This can be said to bring great convenience to the price increase of our advertising ranks."

...While a few people chatted, the employees of the technical department quickly returned the screen of the rating monitoring system to normal.

When the rating analysis screen was restored, the large-screen TV next to the projector just finished broadcasting this episode of "Focus Interview".

"Have the ratings of "Focus Interview" been analyzed?" asked Bai Yuliang, director of the editorial office.

"It's out, the peak viewership of this issue of "Focus Interview" appeared in the seventh minute, 1.53, and the average viewership at the end of the program was 1.13!" an employee responded.

"Congratulations to Master, the "Focus Interview" tonight has achieved another good result!"

"The Director is such a magic trick. The news interview program used to have only markets in CCTV's viewing group. Now the Director's "Focus Interview" has explored a new viewing market for our commercial TV stations!"

Bai Yuliang, Meng Qing and others boasted about the glorious achievements that Lou promised.

Fang Heng also said some flattery and asked the technician: "How many ratings are there in the advertising period at the end of the "Focus Interview"?"

The employee responsible for monitoring the ratings data replied: "Director, the data will be transmitted back every ten minutes in the Sofore computer room, so the ratings data in the advertising period are still not visible!"

CCTV Soforre only sends back the channel viewing analysis data every ten minutes, so this is also the significance of the data monitoring room as a separate department.

The department is responsible for classifying the ratings of the program within these ten minutes. After all, in ten minutes, there will be advertising periods, playback periods, and relay periods for the next set of programs.

The main job of the monitoring room employees is to archive the corresponding minutes' viewing data based on the program arrangement time, and then report it to the leader or send it to the email as it is now.

Now that the last ten minutes have not passed, Fang Heng naturally has no way to get the ratings analysis of the two-minute advertisements at the end of the "Focus Interview".

Soon, a few minutes passed in a flash. After the employee's computer received the rating analysis back, the employee checked the program schedule again, then calculated it, and quickly reported:

"Report to the director, the first minute viewership during the advertising period was 0.65, and the last minute viewership rose to 1.32, with an average viewership of 0.985!"

Fang Heng smiled and said, "The ratings of this advertisement during prime time are very good. The final ratings of the advertisement should be to watch the audience of "Love Apartment" exchange the stage back!"

The audiences are all very terrible and don’t want to watch advertisements at all. They cut the stages as soon as the program is finished and the advertisements are released. Some are still very accounting time. I guess the advertisements are about to pass before they cut the stages back and continue watching.

This leads to the fact that the ratings and retention of advertising periods are very unstable. Usually, the average rating of a set of programs is divided by 2 to the ratings of advertising periods.

This is why the ratings of the first minute of the ending advertisement of "Focus Interview" were only 0.65.

If you want to change the rule that viewers do not watch advertisements, unless the advertisements become interesting, you can only make the channel not broadcast advertisements at a fixed time and adopt the form of random advertisements, which may greatly increase the retention rate.

Unfortunately, it is somewhat impossible to make advertising interesting in the current TV advertising market.

What creative advertisements can be broadcast in two minutes of advertising?

To increase the advertising time, in addition to the high cost that sponsors have to pay for purchasing longer advertising periods, it also involves the issue of advertising shooting costs.

Although brainless repetitive advertising is better and the cost is still low, how can any advertiser be willing to spend several times the price to create creative advertising?

Some people may say that the cost of advertising has increased, but the number of people covered by advertising has also expanded. Isn’t this the cost has increased, but the benefits have also increased?

Advertisers will tell you with a smile, brother, the meaning of advertisements is to advertise. Could it be that you want to make a lot of elegant things? They are facing ordinary audiences!

What people can understand and remember is good advertising, creative advertising, what is the use of it!

As for the latter one, let the channel not broadcast advertisements at a fixed time, hehe, brother, do you think the General Administration of Television and Radio and Television is a real nursing home?

People are responsible for market norms and administrative management, so don’t think that the free market is really allowed to play with the audience on your TV station.

··

Oda returned home early today, turned on the TV, and transferred the TV station to Real Satellite TV. Today is the premiere of Love Apartment!

The closer the time is, the more excited Oda becomes.

He can't wait.

The clock's second hand rotated second by second, and finally turned to 7:47!

A plane appeared inside the TV, and then a man holding a suitcase and biting a bag in his mouth appeared on the camera. It was Lu Zhanbo.

Then the first laugh point of Love Apartment appeared.

Lu Zhanbo saw a woman just pushing the card swipe area with her butt, and then walked into the car. So he followed suit and twisted her butt twice and approached the card swipe area.

He was then called back by the driver.

Lu Zhanbo thought he hadn't done it well, and he twisted it back and there was no sound. Finally, he even made a stance of his lower body rushing forward.

Driver: "What are you doing? You either swipe your card, put coins, or get out of here, why are you twisting?"
Chapter completed!