Chapter 428: The blog is unexpectedly popular
Once the public has a preconceived impression of something, it will be extremely difficult to change it later.
Zhongsou and Chen's Group are really out of reach, especially many netizens even thought that those posts and articles about private hospitals were also found out from Zhongsou. So who knows if this was made by Zhongsou and Chen's Medical Group?
Human nature is sometimes like this, and it is easy to think about the dark side, because Chen's Medical Group is a shareholder of Zhongsou, so nothing is useless to say.
Especially in Qiandu, although the content of those posts and articles that have whitewashed private hospitals can be searched, their rankings are extremely low.
This makes people think more and more. Are those things really made by Zhongsou and private hospitals to clean up private hospitals?
Otherwise, why do you search on the first three pages on the search list, but search on the Qiandu are so far behind?
Influenced by this, Zhongsou's reputation plummeted.
Zhongsou's reputation plummeted. As the leader of the search industry, Qiandu, however, because there are not many advertisements about private hospitals, and it made a statement and announcement as soon as possible, which gives people a feeling that it is completely different from Zhongsou.
Many netizens compared these two parties and couldn't help but praise that as the leader of the search industry, Qiandu is indeed very responsible. Compared with Zhongsou, it is no wonder that the market share cannot be increased.
Not only did Zhongsou's vitality be seriously injured, Chen's Medical Group and its private hospitals were even more severely damaged.
Especially under the pressure of public opinion, many places have begun to rectify private hospitals in their jurisdiction.
Many places have set up special reporting hotlines, and as soon as the hotline is opened, it is flooded with countless reporting hotlines.
Some private hospitals have been rectified, especially private hospitals that have experienced major medical accidents have been directly seized. Among the hospitals that have been seized, Chen's Medical Group's related hospitals account for the largest proportion.
This further confirms the speculation that Chen's Medical Group is a Black Heart Group. Zhongsou, as a partner of Chen's Medical Group, has naturally been greatly affected.
In desperation, Dong Jianxin could only cut off his wrists and completely cut off the advertising contact with the private medical group, the largest advertiser.
To this end, Zhongsou also issued an announcement stating that Zhongsou has been working hard to become a socially responsible enterprise, and will close the keyword bidding rankings of private hospitals.
However, it is absolutely impossible to eliminate the impact in the short term.
For Zhongsou and Dong Jianxin, losing the advertisements of private hospitals is not a big deal.
Because of the advertisements of private hospitals, Zhongsou's keyword bidding rankings now account for a huge proportion of the main profit channel. Without the advertisements of private hospitals, Zhongsou's revenue will shrink by more than half.
Moreover, due to the shady incidents of private hospitals, the popularity of Zhongsou's keyword bidding ranking has suddenly dropped a lot.
This is definitely a worse problem for Zhongsou.
What made Dong Jianxin most worried was that after this incident, administrative forces increased their supervision of the Internet began to be put on the agenda, and the public searches, which were targeted at public criticism, were undoubtedly regarded as the focus of attention.
Being noticed by administrative forces seems to be a good thing for a company.
But Zhongsou is different, because this time the reason for attracting the attention of administrative forces is that Zhongsou was used as a negative teaching material. It is said that a senior leader even pointed out that Zhongsou helped the evildoer.
The outbreak of this private black hospital incident has made many people realize the power of the Internet. In this incident, there is a more powerful influence that is eye-catching.
This force with impressive influence is the blog.
The emergence of blogs allows netizens to freely publish articles, comments, and their opinions on a certain matter.
More importantly, the articles published by netizens on their blogs can be seen and absorbed by thousands of platform users, which allows the editors of these articles to have an influence on the public like media reporters.
In other words, the existence of a blog gives ordinary people room to speak. In the future, netizens can not only listen to professionals but also speak themselves. If they speak well, there are still many people who will listen to your information.
This was unimaginable in the past.
In the past, even the Internet and public opinion were held in the hands of platforms and professionals. Only platforms or professionals could spread information to the majority of users and spread influence.
Now, the emergence of blogs has escaped the limitation that only professionals can spread their influence, allowing the public to rely on the platform to actively spread their influence. As long as their articles are excellent and as long as they have enough fans, you can say that they can participate in an event, or even affect the development of an event.
Just like this "private hospital shady incident", if Xinlang Blog had not followed the bloggers who were following the hot topics, published articles that aroused more public desire to watch, and without the bloggers who had personally explored and published articles that exposed more shady incidents, the popularity of this incident would definitely not have swept the world so easily.
The influence of blogs is no longer only spread among professionals such as media. The three major portals and more platforms have also realized the ability of blogs through this incident.
So, soon, Soubutan Portal announced the launch of its surfing blog.
The Yiwang portal immediately announced the launch of the Butterfly Blog.
The new surfing at the end of the three major portals followed the announcement of the surfing blogs on the first two portal platforms.
For a moment, the blog field, which was originally unscrupulous, attracted the attention of many Internet companies and platforms. They were ambitious and wanted to be a cross-river dragon to grab the local snake bowl of Xinlang Blog.
Blog, not only has this term gained a lot in the Internet industry, but it has become the most popular and fashionable thing among many netizens.
Blog, as one of the products of networking, was born with the emergence of the Internet and developed with the development of the Internet.
The famous science fiction writer william gibson once predicted the emergence of professional blogs in 1996: "It will not take long for someone to browse the Internet, select content, and make a living with it. There is indeed such a need."
Chapter completed!