This little kimi has been depressed all the time. She was always thinking about her birthday gift. She was shot while lying down and was famous all over the world without spending a penny of advertising.

In addition, there are invisible sponsors that link their own products, such as Shenghui Blog, Shenghui Portal, Qiandu Search, Qiandu Tieba, etc.

Although these products do not have real money sponsored programs, based on the common link, the program and the other party can benefit greatly.

For example, when a celebrity guest registers Xinlang blog, the blog can convert celebrity fans, but the users of the blog can also become the ratings of the show or the fans of the guests.

There are also celebrities who play Tieba, which can also generate topics, form fan linkage, and increase the exposure effect of celebrities, platforms, and programs.

As time goes by, the ratings of "Where Are We Going, Dad" have soared. Just like the trend in previous lives, after breaking two, it has successively broken three and four, becoming another hottest new variety show in recent years.

The emergence of this program has also caused a sensation in the industry. It has been so many years since there has been no variety show that has broken the five. Now, Satellite TV has created another variety show that has broken the four, and depending on the trend, it is not a big problem to break the five.

More importantly, this variety show is different from the ordinary variety show, with quite positive energy. When countless viewers see the communication between the father and son, father and daughter, they will suddenly think of themselves and children's education issues, and they can't help but reflect on them.

The show is so popular that even the official media and the Ministry of Education have published articles to recommend this movie "Where Are We Going, Dad?", saying that it represents Chinese traditional and modern parenting methods and is worthy of deep thought by the Chinese.

"Where Are We Going, Dad" has reached the peak of life step by step. Its topics are invincible on the Internet and in the streets and alleys. Each issue can form thousands of articles, messages, messages, and several dads' blogs have gained countless fans.

Several dads have been dominating the entertainment industry's headlines for a long time.

They were originally just second-tier, third-tier, or even eighteen-tier stars.

None of the five families are currently the top artists in the entertainment industry, but during this period, with the help of "dad's light", they became popular overnight, and adults and children became popular figures, one by one, and they all became superstars with invincible traffic.

This makes many celebrity fathers in the entertainment industry envious, jealous and hateful.

Especially those stars who have received invitations from TV stations to participate in "Where Are We Going, Dad" but rejected them in the end, they can be said to be regretful.

Many celebrities sighed in their hearts that if they knew that "Where Are We Going, Dad" could become so popular, it would be a pity that they would push all their work.

But now there is no point in regretting it now.

Many celebrities quickly contacted TV stations through various relationships, and asked openly and secretly whether there is a next season of "Where Are We Going, Dad?" and if so, will they be able to become a guest.

In addition to those outside the entertainment industry celebrities who are inquiring about the arrangements of the guests of the next season of "Where is Dad", many of the celebrities who are fortunate to appear on the first season of the show are also seeking to continue participating in the recording of the next season of the show.

However, just like in the previous life, in the next season's guest arrangement, the tile promised not to retain the old guests of the first season.

On the one hand, the continued participation of old guests in the recording will make the audience feel aesthetic fatigue, and the familiarity will no longer feel fresh. On the other hand, with the popularity of the program, the value of the five couples has soared to a certain extent. For example, every day transforms into the announcement king, and the endorsement fee of Kimi advertising has exceeded that of the male god dad.

These five couples will continue to participate in the recording of the next season. Their pay will definitely increase. Even if "Dad" makes their current value successful, the program team will not be able to do this.

Since the cost is destined to be increased, isn’t it a hundred times better than the continued participation of the old guests?

In addition to the artists who are trying to participate in the recording of the next season, many sponsors are also contacting TV stations to win the title and sponsorship rights for the next season of "Where is Dad" as soon as possible.

In this regard, Lou promised to know that the sponsorship of "Dad" in the next season will definitely be much larger than the first season, so he did not interfere too much in this area, but instead gave it to deputy director Fang Heng to take the advertising department to handle it.

Lou Zheng is the director and is in charge of the overall strategy. If things are not necessary, the specific details should not be interfered too much. On the one hand, it seems that there is not enough trust in the abilities of subordinates, and on the other hand, nepotism will also cause insufficient energy.

Director's Office.

Lou Chenggong is talking to Ma Sheng, the head of the TV series production department of Shida.

What we talked about is naturally that some of the business of the TV series production department is classified into the satellite channel, and Huang Qi is responsible for the unified management.

As the head of the TV series production department, Ma Sheng will also be led by Huang Qi in the future.

Ma Sheng was not very willing to accept the result of this matter.

You know, in the past, his TV drama department was on the same level as the variety show department managed by Huang Qi.

Now Huang Qi jumped up to become the channel director. He, who was originally at the same level as Huang Qi, had to accept Huang Qi's management. This would be strange if Ma Sheng was willing to do so.

However, Ma Sheng also understood that his ability was relatively mediocre. He was able to become the head of the TV drama department because he was one of the members of the TV drama production department in the early days of the rise of the TV station.

Nowadays, TV stations are indeed among the top satellite TV stations, and their own TV drama department head can be welcomed by the public outside. If you want to say that he is unwilling to give up, he has never thought about resigning or changing jobs.

"After the department merger, do your job well. As long as you work hard, you will have greater opportunities in the future." Lou Chengnuo said.

After discussing the merger of the department, Lou Chengnuo suddenly remembered that he had not paid attention to a self-produced TV drama for a long time: "How is the filming of "Love Apartment"?"

Yes, the TV series "Love Apartment" is a script that the building promised to "create" and was filmed by the TV series production department of Real Channel.

The drama started filming in August 2012 and started filming at the end of November. It took more than half a year and is now in the editing and post-production. If it weren't for talking to Ma Sheng, Lou Chengun would have almost never remembered how it ended.

"The post-production of the TV series has been completed, and the crew is now making the final conclusion. It is expected that the editor-in-chief's office will be scheduled to be broadcast in a few weeks." Ma Sheng said.

"Love Apartment" became famous overnight because the main creator Lin Chi participated in the first season of "Running Man", and was well-known to the public as "Black Brother Zeng".
Chapter completed!