Chapter 415: The Helpless Ouyang Yuan
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"It's dead, "Dad Goes Home" is dead. This trend may be the ratings in the future drop below 1%.
"Actually, in terms of the quality of "Dad Goes Home", its ratings should not be so bad, but this time the opponent is indeed too strong. At present, all the variety shows, including the TV's own "Running Man", probably none of them can beat "Where Are We Going, Dad?"
"I don't need to watch "Dad Home". The only highlight now is what ratings can "Where Are We Going, Dad" reach." People in the industry sighed after seeing the ratings of the first two episodes.
Through the rating trends, they all confirmed that "Dad is Back Home" has basically become cold. The only highlight now is what level can "Where Are We Going, Dad" reach.
In the first episode of two shows a week ago, "Dad Goes Home" finally had a rating of 1.98%, approaching the second, and "Where Are We Goes, Dad Goes" 1.40%. Although it is very high, with Mango TV's beauties in front of it, it can only be said to be a good ratings.
But with the outbreak of the cute baby whirlwind, the second week came, and "Dad Goes Home" was instantly surpassed by "Where Are We Goes", "Dad Goes Home".
Countless radio and television people are watching what level of viewing ratings of this parent-child program can reach.
There are also many radio and television people who sigh that celebrities do not seem to be panacea for the ratings of the show, but also that Mango TV, the industry leader, seems to be really breaking one leg.
Mango TV station station in Sha City, Hu Province.
"What? The second episode's ratings are only 1.35%?" Ouyang Yuan said in disbelief in the ratings data of the second episode of "Dad Goes Home".
Ouyang Yuan's face looked very ugly.
Although the reputation of the first episode of "Where Are We Going, Dad" has exploded, both the industry and the audience think that "Where Are We Going, Dad" is better than "Where Are We Going, Dad".
But at that time, Ouyang Yuan still maintained hope in his heart, thinking that the foundation of his own TV station is stronger than that of indeed satellite TV. Since this is the case, "Dad Goes Home" may not be as good as "Where Are We Going Dad Goes", after all, the word-of-mouth thing is actually very mysterious.
Especially the ratings of the first two shows in the following year greatly increased his confidence in this idea.
However, after the ratings of the second episode were released, all his fantasies and confidence were shattered.
"Dad Goes Home" he spent countless efforts and huge sums of money was only 1.35%, a rating of 0.6 percentage points lower than the first episode, while "Where Are We Going, Dad" soared into the sky, showing unimaginable rating potential.
This made Ouyang Yuan look completely ugly. The reason why he imitated "Running Man" and invited big stars to create "Dad is Going Home" was to create a program with high ratings and to remove the new program of real TV.
But now, not only did we not clean up the new programs of Real Satellite TV, but we were going to be cleaned up by Real Satellite TV's new programs. If this continues, we may not be able to explain to the board of directors or to advertisers at all.
At this moment, Ouyang Yuan's face looked very ugly when he thought of all the consequences.
"How could this happen? Isn't the celebrity reality show the most popular variety show type now? How come the ratings are only a little bit, how could the ratings decline sharply? Where is the appeal of the movie hero?" Ouyang Yuan spoke and said to himself.
Hearing Ouyang Yuan's words, several other senior TV station executives sitting in his office looked at each other, and their eyes showed helpless expressions.
As an insider in the TV industry, they have naturally watched "Where Are We Going, Dad?"
It can be said that after they watched it, like other people in the TV industry, they felt enlightened. Only then did they realize that the variety show could still be filmed like this.
In addition to chasing Paopao, it turns out that pastoral life also has a big market!
These senior executives of TV stations all have a feeling in their hearts, which is not that they are not powerful, but that their opponents are too strong.
"Master, I don't think our program is not good enough. It's really a bit too powerful for the new program on TV this time. We can't beat it."
"Yes, Master, I don't know what happened to satellite TV in the past two years. It's fine if you create a lot of big hit TV series and variety shows, but now you have created a lot of innovative variety shows. It's too scary. Is their producer lucky? He can actually create such a show."
Several senior TV executives spoke one after another, and they all acted helplessly. They all felt that satellite TV has developed rapidly in the past two years is a bit outrageous. Isn’t it just a change of director? Why is it like a different world?
Ouyang Yuan frowned and said, "Shut up, what are you doing? Are you destroying your ambition and increasing the prestige of others? What I want to listen to is not your praise for the TV of "Where Are We Going, Dad?", but the way to the current situation. Our program cannot just go on like this."
Hearing Ouyang Yuan's words, these Mango executives looked at each other and showed a hint of embarrassment on their faces. They asked them to praise "Where Are We Going, Dad?" and asked them to find ways to increase the ratings of "Dad Going, Dad Going," but they couldn't do it.
At present, all viewers are looking at "Where Are We Going, Dad?" It is basically impossible to improve their ratings at this time.
"Well, Master, I have a way." After a while, a middle-aged man spoke.
"What method?" Ouyang Yuan asked hurriedly.
"We can change gears and change the schedule of "Dad Home". The quality of our program is OK. The market for reality shows should be relatively large now. The reason why the ratings are not good is that it is completely the same as "Where Are We Going, Dad". If the schedule is changed, I think the ratings will definitely increase." said the senior executive of the TV station.
Hearing the words of this senior executive, Ouyang Yuan's face turned even more ugly.
Didn’t he know that shifting gears can increase the ratings of the show? As an experienced director, he naturally knew.
But can he change it?
Of course not.
He was the person who advocated setting "Dad Going Home" in this period, but now he is changing gears rashly, and then he is hitting his own face.
Especially the shifting of gears is easily known to the whole country. If you really change gears, fools will know that Mango TV is afraid of "Where Are We Going, Dad?", and admits to his mercy, so he shifts gears.
Chapter completed!