Ouyang Yuan decided that "Dad is Back" was scheduled to be released on the same day as "Where Are We Going, Dad", and immediately arranged publicity matters.

In Ouyang Yuan's view, the popularity of a program is not only inseparable from the quality, but also inseparable from publicity. As long as the publicity is in place, the basic ratings of Mango TV will not be bad no matter how it is.

As long as the ratings of one's own program are not bad, there are only so many domestic viewers. In the same period, the ratings of "Where Are We Going, Dad" will definitely not be much better.

By that time, 400 million advertising sponsorships will be the deadly straw that will crush the nouveau riche.

Ouyang Yuan has a kind of self-confidence in whether Mango TV's program can succeed.

"The most important task in the station now is to promote the new program "Dad is Back". In this way, the station will first cut out a two-minute trailer, and bombard unlimitedly in all major periods."

"In addition, several ace programs on our station have also advertised this new program recently, so that most viewers must know that our TV station has released such a new program. Made, if "Running Man" was created by our TV station, if there is such a program advertised, the effect will definitely double. Unfortunately, this kind of program was actually created by satellite TV station, and I don't know what luck their station has."

In the Director's Office, Ouyang Yuan was instructing the channel administrative department staff responsible for the program channel editing and broadcasting to do things.

Hearing his arrangement, the channel administrative staff showed a hint of embarrassment on their faces: "Well, Director, if you follow what you said, then there will be a big problem with the program arrangement of our TV station. And the two-minute trailer is too long?"

"Yes, Master, if there are several programs that advertise "Dad is Back", it will greatly affect the content of the original programs. In this way, it may not be worth the effort."

What these staff members in charge of channel arrangement say is very tactful, but there is only one central meaning, which is, according to what Ouyang Yuan said, may affect the ratings of the TV station itself. If you accidentally fail and the new program fails, you will suffer a huge loss.

Mango TV is different from Real TV. The equity of Real TV is in the hands of Real TV. The Real TV can do the same thing. His subordinates must also implement it if they understand it.

On the contrary, Mango TV's equity is scattered in the hands of several major media groups. Although Ouyang Yuan, the director, has great power, the heads of the corresponding departments also have the energy to check and balance him, so these staff members dare to speak in front of Ouyang Yuan.

Hearing their words, Ouyang Yuan waved his hand: "How can you gain a lot without taking risks? As an emerging program, it is definitely worth investing in such publicity. Our TV station's total ratings are at the forefront all year round, and the gap between us is too big, so even if the ratings have any impact, there is nothing."

Ouyang Yuan’s meaning is very simple. New types of programs are worth taking risks. Even if they are not successful, this year’s Mango TV is still the number one in China. There is nothing wrong with this small failure.

Indeed, although the TV station is now known as the industry leader in the outside world, and its single program ratings can surpass Mango TV from time to time, in terms of total ratings and overall program performance, satellite TV is indeed not as good as Mango TV.

This is also why everyone thinks that satellite TV can indeed rank first with Mango TV, but no one thinks that satellite TV has indeed surpassed Mango TV.

Indeed, the TV station's single program ratings are indeed very high, and the momentum is indeed very loud, but in the end, the overall size of Mango TV station still surpasses that of Real TV station.

Hearing Ouyang Yuan's words, the heads of several departments nodded, feeling that Ouyang Yuan's words were quite reasonable.

After several persons in charge of channel marketing agreed to tilt the advertising resources to "Dad is Back", Mango TV's promotional machine quickly started to move.

Not to mention, Mango TV is worthy of being the leader of the industry for more than ten years. His promotional efforts immediately made countless viewers know this information, and Mango TV has also launched a new parent-child program "Dad is Back".

Indeed, when the TV station saw Mango TV advertise so much, the two deputy directors were immediately anxious.

The two new programs are now facing competition in the same period. It can basically be said that you either die or you live. Now that Mango TV is making the publicity so big, it naturally makes the two deputy directors unable to sit still.

Meng Qing immediately wanted to contact the editor-in-chief's office to adjust the TV station's program arrangement, and also wanted to tilt the advertising resources to "Where Are We Going, Dad?"

However, this action was soon stopped by Lou Chengnuo.

"Sister Meng, we don't need to compete with Mango TV in this regard. At present, their TV station still has more audiences than us. If we want to win over them by publicity, we can't do it for the time being." Lou Chengnuo said to Meng Qing.

"That director, we can't ignore anything, right? Once Mango TV's "Dad is Back" becomes popular, our new program will be over! The ratings are low, but the 400 million yuan advertising fee income is too hot." Meng Qing said anxiously.

"I know, Sister Meng, I know what you are worried about, but we really can't compete with them on this, this is our weakness."

Compared with publicity, nowadays, satellite TV is not as good as Mango TV. After all, Mango TV is a big brother in the radio and television industry for many years. The audience's influence is far beyond what real satellite TV can compare with today.

If you want to compete with Mango TV for promotion, then Mango TV will invest one point of resources and you will have to invest two or even three points here. This is very likely that the TV station will be dragged down before the new program has started, so Lou promised to know that he cannot compete with Mango TV in their strengths.

"Master, what do you think we should do?" Meng Qing asked.

"Everything is normal." Lou Chengnuo said.

"Everything is normal?" Meng Qing was stunned.
Chapter completed!