This producer was crazy and was willing to change the program that was originally scheduled to be broadcasted at the prime time to 10 o'clock.

"Don't worry, if you really arrange the program to 10 o'clock, the ratings requirements for this program will definitely drop." Ouyang Yuan said with a smile.

"But Director, even if the ratings requirements of our station for the program decline, the advertisers will not drop. They all spent a lot of money and rashly set the program at 10 o'clock. If the ratings are not good, they may not let us go." The producer said.

"Don't worry, the potential of the ten o'clock stage is no worse than that of the golden stage. Moreover, the celebrity reality show is a hot market now. It's Saturday again, even if it's ten o'clock stage, it won't affect the ratings too much." Ouyang Yuan said.

"Then, okay." The producer said, "But Director, why do you have to set the new show at 10 o'clock?"

"Why?" Ouyang Yuan smiled, "Of course it is to snipe the new TV show. Invest 400 million yuan. If their new show ratings do not meet the standards, what interesting things do you think will happen?"

"So that's it." The producer nodded, "Miao, Director Miao, as long as our new program meets the schedule of their new program, their new program will definitely be greatly affected. If the ratings really do not meet the standards, that would be interesting."

"Hahahaha." Ouyang Yuan smiled proudly.

However, what he didn't expect was that if it was really a coincidence, if it wasn't for them to affect the ratings of the new TV program of Real Satellite TV, their advertisers would have a completely affected ratings of their TV program.

It is indeed the office building of the TV station headquarters.

On behalf of Erjiu Group, Liu Jianjun officially signed a naming contract with the building in a large conference room on the fifth floor. The contract stipulates that the naming rights for this season of "Where Are We Going, Dad" will be purchased by Erjiu Pharmaceutical back to the company for 200 million yuan.

"Mr. Lou, I hope this cooperation will not disappoint me. It is not that no one in our company has discussed the decision to invest 200 million yuan to buy the naming. There is also great internal resistance. If the cooperation fails, I am afraid that my position will not be able to be saved!" Liu Jianjun said after signing the contract.

Liu Jianjun was the fat middle-aged man whom Lou Promise last time on the set of "Where Are We Going, Dad?"

"Mr. Liu, don't worry, your company's investment will definitely receive a great return!" Lou Chengnuo said confidently.

The two chatted for a while, and Lou Chenguo personally sent Liu Jianjun and his assistant and legal specialist to leave the TV station.

As soon as he returned to the office, Meng Qing, deputy director of the TV station, hurriedly pushed the door in, and said with a somewhat ugly face: "Director, you're not doing well. Mango TV has scheduled a new program. Just like our new program schedule, our two new programs have coincided."

Upon hearing this, Lou Chengnuo was stunned. Unexpectedly, Lou Chengnuo gave up fighting with Mango TV and focused on doing a good show, but Mango TV took a chance to fight against the real one?

However, although Mango TV targets Real Taiwan, Lou Chenggong was not afraid at all. He has studied the program of Mango TV. Although the type is good and it is quite innovative, it is far from qualified to compare with "Dad". Lou Chenggong believes that even if the two programs compete on the same stage, the program of Real Taiwan does not need to be afraid at all.

"Okay, I understand, don't worry, Mengtai, I'm very confident in this show. I've been watching its production. Even if Mango TV wants to compete with us on the same stage, there is no need to be afraid at all." Lou Chengnuo said.

After Meng Qing left the office, Lou promised to call Fang Heng, deputy director in charge of advertising and marketing development.

"How much is the advertising revenue of the "Dad" program now?" asked Lou Chengnuo.

"Where Are We Going, Dad?" has many advertising spaces and many sponsors. Not all sponsors need the building to promise to come forward in person to negotiate, sign a contract, invest hundreds of millions or exclusive titles, so that they will be troubled to come to the building to promise to show up for face and negotiate with the other party and sign the contract.

"Including the exclusive naming income of Erjiu Pharmaceutical Company and the revenue of Ideas Technology's chief partner, we have invested in thirteen advertisers this time "Where Are We Going, Dad", and the total advertising revenue exceeded 400 million." Fang Heng said.

In the first quarter of "Where Are We Going, Dad?", there were twelve episodes of the program, with advertising revenue of 400 million yuan, which means that its single-item revenue is more than 30 million yuan.

Although the first season of "Dad" has not been recorded yet, the budget plan for variety shows will not always be overspent like movies or TV. Therefore, the budget plan for the first season of "Dad" is more than 90 million, which actually represents the final cost.

The cost of more than 90 million yuan is exchanged for more than 300 million yuan. I have to say that filming shows is really a huge profit.

In fact, Lou promised to be unsatisfied with the profit of 400 million yuan in the first episode of "Where Are We Going, Dad" and he felt that the advertising value of "Where Are We Going, Dad" is far higher than these 400 million yuan. An industry insider in his previous life said that the direct economic income brought by "Where Are We Going, Dad" is as high as tens of billions. Coupled with subsequent peripheral development and brand expansion, the value of the industrial chain it leverages is conservatively estimated to be more than tens of billions.

Although the industrial chain is as high as 10 billion, as the source of the industrial chain, the economic potential of "Where Are We Going, Dad" has not yet been explored.

However, this is all about the future. People today cannot agree to the promise of the Lion who agreed to the Lou promise without any reason, so the current 400 million yuan is already a very good income.

In addition to those other fragmented advertisers, TaiPin has indeed had several rounds of consultations with Erjiu Pharmaceutical and Ideological Technology for the exclusive sponsorship contract. After several days of meetings, Erjiu Pharmaceutical eventually became the exclusive sponsor of "Dad" season one.

As for Ideology, its board of directors rejected Peng Huai's naming proposal. Ideology's board of directors believes that a parent-child program is not worth investing so much sponsorship. After all, Ideology sells mobile phones and electronic products, and sells teenagers. The consistent viewing map of parent-child programs is more mainly middle-aged.

However, in the end, under Peng Huai's argument, Ideas Company invested a little money and obtained the chief partner advertising space.
Chapter completed!