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Chapter 390: The New Variety Show of Mango Taiwan

If you rent a house for employees, the living environment of collective dormitories is not suitable for adults, after all, employees have their own lives.

Renting a community apartment or a few living rooms for employees with a good living environment is indeed a big cost for the Taiwan operation. In contrast, the housing subsistence can be said to be insignificant.

So, in the end, these grassroots employees still have to suffer. They can only find a suitable house to move in the new office building as soon as possible before the free shuttle bus expires in the past few months, otherwise they will squeeze in buses and subways every day!

After the meeting, Lou promised to bring the deputy director Fang Heng back to the director's office with "reporting something that cannot be said clearly."

"Tell me, how did you do it?" Lou Chengnuo knew exactly what 'the things Fang Heng said that could not be said clearly'. As soon as he entered the office, he asked after the secretary made tea for the two of them.

"Director, this is the program investment information I asked my friend who worked at Mango Satellite TV to get. The program investment information from the first half of this year to the end of the third quarter is here." Fang Heng said.

That’s right, what Fang Heng said was that Lou promised to snipe at the important program recently launched by Mango TV.

The purpose is to let Director Ouyang Yuan know that the TV station is indeed powerful and why the TV station can indeed rise rapidly, and finally stand shoulder to shoulder with Mango Station.

At the same time, the dissatisfaction that Ouyang Yuan didn't give him face and used his competitors' software on the Internet to be a contact platform for the satellite TV industry is also one of the main reasons why Lou promised to snipe Mango TV.

Without saying anything, Lou Chengun is so petty.

"What did you promise to the other party in order to get these internal information?" Lou Chengnuo asked curiously.

The satellite TV investment season is usually held in late spring and late autumn, and those two time periods are generally collectively called the satellite TV investment season by the media.

The late spring investment season mainly attracts sponsors of new and old variety shows that are to be broadcast this year and this year.

The late autumn investment season recruits sponsorship for new and old programs broadcast from October to the Spring Festival. At the same time, the late autumn investment season also introduces new program plans to major advertisers and give everyone a good idea.

Of course, this so-called investment promotion season is just a custom of everyone's agreement. Not all TV stations will strictly abide by this rule and concentrate all programs on those two time periods for investment promotion.

For example, in fact, some of the programs promised by the TV station will not deliberately wait for the investment season in the late spring and autumn. Generally, after planning, they will directly invite sponsors to attend, and only shoot one of the programs or other programs that happen to be in time.

The reason for the investment season in late spring and late autumn is that the collective investment promotion can promote better and more effectively. After all, a investment promotion conference will attract hundreds of millions of sponsorships and a investment promotion conference will only attract tens of millions of sponsorships, which will create different visual and sensory stimulation to the people.

"The other party is the director of the Planning Department of Mango TV's Advertising Department. A few years ago, Mango TV's Advertising Department changed a new minister. He didn't deal with this new minister. I just talked to him, and the other party agreed to help. The request for help was not great, and he just wanted to change jobs to make a real Taiwan." Fang Heng said.

"As long as this person is indeed the kind who has the ability to work, he can be promoted." Lou Chengnuo said.

Erwuzai, actually Lou Chenguo doesn’t like it very much, but the key is to see who it is. In addition, if the director of the planning department became Erwuzai because of the temptation of money for no reason, Lou Chenguo will definitely not look down on it.

But the reward he asked for after helping him was just to change the platform to develop, not for money or profit. You can only trust him to see if he can do things.

After Fang Heng left the Director's office, Lou Chengnuo opened the form containing all the program information of Mango Satellite TV's upcoming spring investment conference in a few months.

The form information is quite complete. Although it is not a first-hand watch in the Planning Department of Mango TV’s Advertising Department, at least the information is still relatively complete when the other party reprints.

The program information in the form includes program introduction, process, production team, advertising space category, and requires that the sponsor industry and even the investment amount baseline of each advertising space.

Since the TV station's "Running Man" launched a celebrity outdoor variety show and for the first time, the amount of sponsorship for the individual advertising space of variety shows has historically increased to 100 million units, major satellite TV stations across the country have been going crazy, and have been continuously launching outdoor variety shows.

Outdoor competitive programs like "Running Big Brother", "Running Man", "Crazy Run", "Run Out of the New World" are emerging one after another.

The team competition mode that changes all the same is true. At first glance, it looks like the plot design of "Running Man" and the game stages. The TV legal team feels helpless and feels that it is hard to defend.

There is no way to sue you. After all, these TV stations avoid hard rules such as trademarks, patents, and professional designs, and only adopt the program thinking in "Running Man". Everything is very genius to make you a makeover, and most of them retain viewability. So how can you do it?

Although most outdoor competitive programs similar to "Running Man" broadcast on satellite TV have failed, the audience market for outdoor competitive programs has been cultivated by TV stations after all.

Before the TV station did not launch new and creative outdoor competitive programs, the audience who had just tasted the freshness was still able to accept similar programs launched by some satellite TV stations, which also gave many similar programs a good ratings.

In terms of program advertising and investment, even if most satellite TV stations know that the TV station can indeed attract 100 million yuan in sponsorship, it does not only rely on the words "outdoor variety show competition", but mainly rely on good program content.

But even so, the title sponsorship of hundreds of millions is from outdoor competitive programs. Whether it is to enjoy the joy or simply think that the outdoor variety show market is big, outdoor variety shows have truly become a popular program market.

Specifically in the program information form of Mango TV.

The production cost of the Lou promised to be tens of millions of dollars. There are three outdoor competitive programs similar to "Running Man" that mainly invites domestic and foreign celebrities to participate in.

However, it has to be said that Mango TV is worthy of being Mango TV. Its screenwriter and planning ability is indeed strong. Regarding the popularity of "Running Man", Mango TV is not just following the trend, but also has its own innovative thinking.
Chapter completed!
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