[Chapter 379:]

In addition to netizens expressing their questions, many netizens also left comments on answers in this post.

For example, a happy 100 fans named "Love Happy Family" posted: "TV ratings refer to the percentage of the number of people (or households) who watch a certain TV channel (or TV program) in a certain period of time to the total number of TV viewers (or households)."

However, this answer is too formulaic and does not allow people to understand the specific meanings vividly. Therefore, netizens, including the poster, still expressed their confusion and sought a more clear statement.

The answers of other netizens are also copied by the analysis algorithm released by CCTV Soford. Generally speaking, the data solution is not detailed enough. It seems that these netizens are just as slightly sensible as posters.

Lou Chengnuo thought about it, clicked on the posting box, and typing on the keyboard.

As a TV practitioner and as the head of a TV station, Lou promised to feel it necessary to answer questions for these possible viewership providers.

Perhaps there will be anyone here in the future who is a sample account? Lou Chenguo does not want any netizens who are indeed fans of TV stations to become the ratings percentage of other TV stations in the future.

First, let’s answer your first question, the ratings statistics method.

Lou Chenggong does not intend to use CCTV Sofurui’s official formula to explain it like other netizens who answer questions, because this will only make people feel confused the more they understand. Therefore, Lou Chenggong directly uses the program to analyze the ratings for everyone.

Lou Chenggong wrote: "As we all know, "Running Man" is a very popular program, with ratings not less than 1 in each episode. Next, I will use "Running Man" to answer some questions about ratings and other data for everyone."

"The 14th issue of "Running Man" has a rating of 4 and a market share of up to 12.430. How is its ratings and ratings calculated?"

“First of all, let’s talk about the ratings.”

"Everyone knows that according to the Sixth Census Report conducted by the National Bureau of Statistics in 2010, the total population of our country is 1.341 billion."

"What do I mean by the above? It means that according to the sampling survey conducted by CCTV Soforre in cooperation with the National Bureau of Statistics, as of 2010, China's comprehensive TV population coverage rate reached 93.22%, and the TV population covered by 1.25 billion, which means that more than 1.2 billion people have watched TV in the 1.3 billion population."

"And our viewership is the percentage conversion of 1.25 billion TV population."

"Maybe everyone wants to say, how is it possible? What technology can count the ratings of entire residents in one night?"

"With current science and technology, of course, it is impossible to achieve such achievements, otherwise the country will not need to spend any effort on a census. After all, a census consumes a lot of resources and time."

"So, CCTV Soforre's survey on the data viewing of TV viewers across the country is a sample survey, that is, the 1.25 billion TV population in the country was counted by CCTV Soforre's 40,000 sample populations in first- and second-tier cities across the country."

"These more than 40,000 people represent 1.25 billion TV viewers across the country."

"CCTV Sofore only needs to send staff to the door the next morning or contact these sample populations by phone, etc., to easily obtain the viewing data of the TV program."

"Although you may be a little unhappy about being represented by these 40,000 people, at this stage, this survey model is already a relatively mature and secure viewing statistics method."

"Then, the key point is that CCTV Soforre collected data on the sample population the night before on the second day of the 14th episode of "Running Man". The data showed that among the 40,000 people, a total of 1    735 people watched the 14th episode of "Running Man", which accounted for 4.116% of the total sample population."

"This is the ratings."

"This conversion model has been expanded to 1.25 billion TV viewers, 4% of 1.25 billion. That is to say, on the night the 14th episode of Running Man was broadcast, a total of 50 million viewers watched this program in real time!"

"Although this conversion method is indeed not very scientific, it may not necessarily prove that 50 million viewers can indeed watch the show, but before the more advanced ratings and evaluation model, this is already the most comprehensive and scientific quantitative algorithm."

"Finally, I want to say that the advertisers of "Running Man" have hundreds of millions of sponsorships, and 50 million people watch your advertisements at the same time. What a grand occasion? How much benefit can it create for advertisers?"

"In addition, I have a friend who works in the Taiwan Advertising Department. I can talk about the total data of "Running Man" to shock everyone./Smile."

"The total number of viewers in the 12th period of the Running Man season reached 460 million, accounting for about 35% of the total population in the country, which is equivalent to three out of every ten people watching."

"After the broadcast of "Running Man", the official post bar fans of "Running Man" were nearly 500,000, and the number of posts exceeded 7 million. At the same time, the topic of "Running Man" has remained high in multiple forum communities."

"Okay, after talking about the ratings, let's talk about the ratings share next."

"I saw some netizens say that will the rating share exceed 100%, forming 110% and 120% like the growth data?"

"I want to say that this is of course impossible, because the statistical object of viewership shares is also constant. The statistical standard is also based on the population of more than 40,000 samples, and the share has always been 100% full data."

"It's good to just do a subtraction. With 100% viewership share, the five major satellite TV stations basically account for 80%. The remaining viewership share is the major satellite TV stations competing for 0.01%. So behind the satellite TV channels you saw above 10% of the viewership share, there are many other TV channels with a viewership share that are not included in the statistics.

"The calculation of the rating share is actually very simple. If the rating share is 7%, it means that 7 out of the 100 TV viewers who watched the show at that moment chose the TV!"

"It should be noted that the algorithm for viewership share has one more procedure than the viewership rate, which is to first subtract the population of other sample people who did not turn on the TV to watch during the broadcast period."

"For example, the ratings share of the 14th issue of "Running Man" is 12.430, and its calculation logic is like this."
Chapter completed!