The most suitable time for the final of "Super Girl" is actually the most suitable time before and after the summer vacation when students are most free and have the most time to watch TV.

The first "Super Girl" was a decision made by Lou Promise to shoot his forehead. He didn't care about so many things at that time. In addition, the first time was immature, which directly led to the playback length of "Super Girl" from the end of 2010 to the beginning of 2011. Fortunately, there was no mistake in the first session at the end, and the ending was still good.

This second "Super Girl" is naturally best to return to the most suitable track, starting from May, and the finals will be held in July around the summer vacation for students.

The exclusive naming agent for the second "Super Girl" is still the wealthy Niumeng Company.

Retracting my thoughts from the divergent thinking, Lou Chenggong clicked on the second article he saw on Shenghui Portal.

"I don't know if the news that Shenghui Portal has paid for the promotional remuneration of "Super Girl" so hard." Lou Chengnuo thought with a chuckling while clicking on the webpage.

This second article is an article published by "Manager" magazine" reprinted by Shenghui.com.

This article introduces the market value of the brand "Super Girl" from a very professional perspective.

After reading this article, Lou Chengun has a deeper understanding of the overall social value created by "Super Girl".

In the article, the author tells that he and his team tracked the entire economic chain during the 2010 2011 period of "Super Girl" and estimated through various channels that the direct income of each stakeholder of the program was about 105.5 billion yuan.

In addition, based on the influence of the Super Girl brand, SMS advertising title endorsement performance sales activities film and television records books clothing food toys and other fields can become the consumption extension of "Super Girl".

According to the economic law of multiplying the upstream and downstream industrial chains, the author of the article pointed out that the socially driven output value of "Super Girl" is conservatively estimated to reach at least a few billion yuan.

Even the author of the article can't help but praise in the article that "it's a miracle that a single cultural product can achieve such a result."

The author of the article said in the article that "Super Girl" generated 105.5 billion direct income data, Lou promised to be recognized.

The TV station also calculates the performance of "Super Girl". From the TV station alone, the sponsorship fee and SMS voting are divided into advertising revenue, and these projects have already brought more than 400 million yuan in profits to the TV station.

In addition to the above, there are also the operations of "Super Girl" peripheral projects, such as the Super Girl contestant signed by Follow Entertainment. The value of Yu Chun, the advertising spokesperson for a certain brand of products, is as high as 1.5 million yuan.

There are also 10 national tours held after the first "Super Girl" that were held while the popularity was not dissipated. Its total ticket revenue exceeded 1.5 billion yuan. Although it needs to share the profit with various partners, the final profit is still as high as more than 40 million yuan.

In addition to the record revenue released by Follow Entertainment for "Super Girl" and various contestants, as a platform for the production and broadcast of "Super Girl" program, the TV station has indeed won more than 500 million yuan through "Super Girl". In addition to the potential value of the brand, it can be said to be the biggest winner in the distribution of interests.

In terms of direct benefits obtained by sponsoring companies, it is driven by the advertising driving effect of "Super Girl". After the start of "Super Girl" in 2011, Niumeng Group's new "Sour" brand has become the main source of growth in the company's main business's net profit.

In the first half of 2011, the national sales of "Solic Acid" increased by 300 compared with the same period last year, and the annual sales revenue reached 2.5 billion yuan. According to the average interest rate of 22, the profit earned from this is at least 5.5 billion yuan.

Niumeng Group relies on the soaring brand attention brought by "Super Girl" to achieve a new high in product sales; indeed, the elite TV TV people set a rating record, and the TV advertising patch per second cost is directed to the media boss Mango TV; and Following Entertainment, an excellent student who indeed expanded the subsequent profit chain of TV stations, not only collaborated on the exclusive channel of the "Super Girl" brand contestants not only gained countless attention during the program, but also became a beneficiary of the "Super Girl" high fever after the program was completed, but also made money everywhere in the endorsement of the record and film and television variety fields as a beneficiary of the "Super Girl" fever after the program was completed.

As for the potential benefits, perhaps in everyone's opinion, the long-term impact is not greater than the direct effect, but Lou Chenggong knows that "Super Girl" brings to TV stations is as great as the potential value.

The simplest one is that since the broadcast time of "Super Girl" is mostly set at noon or afternoon, the ratings of this period have been greatly increased, which directly increases the advertising price of the TV's advertising space during the day.

According to CCTV-Sofre survey statistics, the highest viewership share of "Super Girl" during the day period exceeded 10, ranking first in the city statistics network's ratings share of broadcast programs at the same time.

It can basically be said that during the period when "Super Girl" was broadcast, 10 out of every 100 viewers sitting in front of the TV were watching Super Girl.

In addition, the ground channel units in each competition area selected by TV stations and have joint live broadcast power have a very strong increase in both popularity and direct channel value through live broadcast of the first "Super Girl".

After reading this article from a professional magazine, Lou Chengnuo read some other news one after another.

The most watched news about "Super Girl".

After all, "Super Girl" is in the preliminaries now. In another half a month, the first round of the finals will be staged in the studio of the Real TV station headquarters.

With the successful foundation of the first Super Girl, the second Super Girl has more attention, higher brand value, and more mature program team operation capabilities. Now, the building promises that you can basically ignore "Super Girl" and only look at the data report.

After going online for a while, Lou Chenguo's bodyguard bought back the ingredients that Lou Chenguo needed.

While Lou Chenggong was processing the ingredients in the kitchen, the delicate girl who had been sleeping for several hours also got up.

Lou Chengnuo washed his hands, looked the girl on her forehead, and said, "Do you feel better?"

Her forehead is no longer as hot as it was in the morning.

"It's not as uncomfortable as morning." Holding Lou Chengnuo's waist with both hands, the girl snuggled in the man's arms, pressing against him attached to him, and responded gently.

"I'll make some delicious nourishing for you. You can go to the sofa and watch TV first." Lu Chengnuo said, lowering his head and kissing the girl's forehead.

"Okay." Nodded, the girl responded sweetly.

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Chapter completed!