Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 290: Hurry up and make a call

Leaving Xiangmi Lake Golf Course, the building promised to return to the real TV station headquarters.

In fact, what Lou Cheng promised to say to Deng Sanyuan before leaving the golf course was not all polite words.

He said that something happened to him was actually true, but the problem was that it was not at noon, but in the afternoon.

After lunch and nap, the promised thing came.

"Build a TV shopping channel?" Hearing what Bai Yuliang, director of the editor-in-chief's office, said, Lou Chengnuo pondered.

What is the TV shopping channel, the promise is very clear.

This is an income-generating project in the TV media industry. The function of this channel is to sell products to audiences around the clock.

That’s right, it’s the kind of hosts who shouted wildly in later generations, all kinds of "Oh my God, how is this thing going?" "Hurry up and call xxxxxx" channels that are emerging one after another.

TV channels are very authoritative in China, and their brand reputation is far higher than other commercial platforms. Because of this, TV channels' profit rate has always been very high, and most manufacturers are willing to sell their products on TV channels.

As far as I know, in later generations, the annual sales of TV shopping on CNN alone reached tens of billions of dollars.

Among them, the TV shopping company QVc was established in 1986 and had only more than US$100 million in 1987, but it had grown to US$800 million in 2O6 years.

The emergence of TV shopping can be said to a certain extent to be said to be a market opportunity created by laziness.

The weakness of human nature includes laziness. Consumers want to sit at home and go anywhere. They can know product information by watching TV and buy products by making a phone call.

I have to say that the TV shopping channel is indeed a platform with broad prospects.

Bai Yuliang didn't mention it, and Lou Chengun almost forgot such a good income-generating project.

As for the five black products that have always been criticized by TV shopping channels, as well as false propaganda and counterfeit products.

The promise of a public morality is certainly abandoned.

The very motivated Building promised to create the most credible TV shopping channel even in the field of TV shopping.

"Very good. The project proposed by the editor-in-chief's office is very thoughtful, and I agree." Lou Zhengnuo agreed.

"However, shopping channels cannot be accessed. Our TV station has never set up cable channels. For the specific organizational work, the editor-in-chief's office should take the lead." Lou Chengnuo said again.

A shopping channel is a channel that transmits signals through a wired network or a wireless network. It is not a star channel. Therefore, a new channel does not require approval from the General Administration of the Central Committee and can be opened as long as the provincial TV bureau agrees.

Indeed, TV stations have always operated satellite channels. There were no cable channels decades ago. Whether it was channel equipment or access to local cable networks, they all needed to start over.

"Okay." Bai Yuliang nodded and said, "Director, since the TV station is preparing to open a shopping channel, the headquarters has three channels. It is somewhat inappropriate to operate the satellite video channel in the form of direct control of the headquarters. The satellite TV status is too high and the other two channels cannot retain people."

"So, a new channel structure adjustment plan has been proposed in the editor-in-chief's office. Please take a look." As he said that, Bai Yuliang handed a document to Lou Promise.

"You are ready for a long time. Just wait for me to write a letter to reform through the shopping channel?" Lou Chengnuo chuckled when he heard this.

Lou Zhengnuo looked at the documents.

Since ancient times, institutional adjustments have involved the size of power. The editor-in-chief’s positioning in the TV station is channel management and publicity strategies.

However, since the satellite channel and the TV station have two sets of brands, the TV station is indeed the satellite TV station, and the editor-in-chief's office is actually equivalent to a department of the TV channel, and most of the functions of the editor-in-chief's office do not work.

Now the editor-in-chief's office is deliberately trying to convert the satellite channel into a lower-level unit so that the editor-in-chief's office can have all the permissions that the satellite channel promises to the editor-in-chief's office.

In the institutional adjustment plan proposed by Bai Yuliang, it is true that the first-level units of the TV station will only have civilian departments in the future, such as administration, personnel, finance, logistics, and the chief editor's office.

The following secondary units are specific service units, such as satellite video channels, children's channels, and shopping channels.

The channel has a chief and deputy director, and the director has a chief editor's office, advertising department, comprehensive management department, program department, television department and other units.

As for personnel or financial power, the channel department naturally cannot have it. Each channel only needs to concentrate on doing a good job in the program and contribute to the headquarters to generate income.

"The editor-in-chief's office mainly serves the channel's operation management, program management, and publicity strategies. At the headquarters level, it is a bit unnecessary to set up an editor-in-chief's office unit." Lou Chengnuo glanced at Bai Yuliang and said.

"Ah?!" Bai Yuliang was stunned. The organization was adjusted and his position was lost.

"However, no matter which channel, it requires unified coordination and command. From this point of view, the existence of the headquarters editorial office is still essential." Lou Chengnuo said again.

Upon hearing this, Bai Yuliang's mood was really ups and downs, and he couldn't help but breathe a lot of complaints about the promise.

Regarding this institutional adjustment plan, Lou Chenggong did not say whether to accept it or not, but just said that he would consider it first.

After Bai Yuliang left, Lou promised to continue to think about the adjustment of the TV station organization.

There is actually no objection to the TV station's commitment to re-adjust the organizational structure.

However, the institutional adjustment involves the ups and downs of senior management, so he still has to carefully consider the future arrangements of senior management in Taiwan.

For example, Huang Qi, director of the program department, if the satellite TV department is independently formed into a channel.

How should he arrange his position?

Just hand over the position of director of the satellite channel to him?

But Huang Qi is just a manager who runs a program. Can he be responsible for the channel management?

But if he continues to remain as the director of the channel program, it will undoubtedly be somewhat inappropriate.

He used to be the one who promised to be directly under the supervision of the director. Now if he goes to the channel to accept the leadership of the director, wouldn’t he be deposed as a first-class position out of thin air?

It turns out that Huang Qi is still on par with the bosses of various departments of the headquarters, but now he has become a subordinate unit of a channel. People need to have psychological gaps and resentment.

Huang Qi is a good person, but the key is that he is obedient. Lou Chenggong does not intend to force this talent to leave the TV station.

Then there are some departments at the headquarters, such as the advertising department.
Chapter completed!
Prev Index    Favorite Next