At the beginning, other second-tier satellite TV stations did not have the intention to invest in the notebooks of Nanhua TV. After all, each has its own basic base, and satellite TV stations rarely invest in other TV series.

But later, Chen Dao contacted Lou Zhengnuo.

Lou Chenggong had a better feeling for Chen Dao. When he first met him, Chen Dao took good care of himself and cared about him, and also let him know many secrets and gossips in the TV industry.

As the saying goes, don’t forget each other if you are rich or noble. There is also a saying that people carry people in a flower sedan chair. In fact, the Taiwan has become a first-line station and a first-line station. In the satellite TV circle, friends still have to have.

So, in the end, the TV station did cast "Thousand Miles of Flying Clouds".

The other three satellite TV stations in the Drama Buying Alliance have indeed invested in Nanhua TV's "Thousand Miles of Flying Clouds". No matter what the purpose is, they have followed suit.

So at the end, the drama "Thousand Miles and Flying Clouds" has increased more and more investment funds, and has become an idol drama. The male and female protagonists have invited the most popular young actors in China to star in it.

In addition, as one of the investors, Satellite TV naturally took the opportunity to insert several company artists into the market and play several roles.

"Well, you ask the security guard post to let fans pay attention to safety. You can wait for your idol, but you are not allowed to hinder normal traffic order." Lou Chengnuo said.

For normal fans who stick to idols, Lou Chenggong cannot stop it and doesn’t want to stop it.

First of all, the core of the commercial marketing of the TV station is to focus on the fan direction, and not to the fans, and not even give fans the opportunity to get close to each other with their idols, it would be too unwilling to be popular.

Secondly, just like the "fan rainbow bridge" when celebrities appear in public. If no fans appear, there are undoubtedly only two situations. One is that you are not popular, and the other is that you are out of date.

So whether it is showing off one's popularity, or not wanting others to think they are out of date, or simply to attract attention.

In public, no matter whether it is true or false, fans of star-chasing are always indispensable.

Leaving this sentence, Lou Zheng and Lin Bin took the elevator back to the fifth floor.

After returning to the director's office, Lin Bin, who was carrying a small schoolbag, put down his schoolbag and consciously cleaned the tea set, boiled mineral water in a kettle, and then made tea to the building for promise.

Seeing the well-behaved Lin Mian holding tea for him, Lou Chengun was very pleased, and he always had the mentality that his daughter finally understood her parents.

‘The idea of ​​labor and capitalism is really a bizarre attitude.’ While complaining, Lou Promise happily drinks the Longjing tea brewed by the beautiful girl.

"Nuo Nuo, is it delicious?" Lin Mian held the table with both hands, and his big eyes were staring at Lou Zhengnuo with bright eyes.

Her eyes were full of expectations of being praised by Lou Promise.

Lou Chenggong naturally would not disappoint her. He praised her and made her smile with a smile. Her pretty look was pleasing to the eye.

At this time, the mahogany door of the office was knocked softly.

"Dian'er, go and help me open the door, and then go to the sofa to sit and read books." Hearing the knock on the door, Lou Chengnuo said to Lin Di.

"Okay." Lin Die responded obediently, turned around and walked towards the door.

"Hello Miss Lin," Seeing that it was Lin Bin who opened the door, Chen Ming quickly greeted him, and then promised to Lou, "Master, the advertising department manager has something to come to you!"

"Well, let him come in." Lou Chengnuo said.

After a moment, the advertising manager came in.

"Master, the investment plan for "Running Man" is ready." Advertising manager Ma Guolong handed a document to Lou Promise and said.

Lou Zheng took the document, took a brief look, and then frowned.

In Running Man's investment promotion plan, he has no objection to the advertising project design and advertising form structure. The only problem is that the investment amount is too small.

"No, this amount is too small. I will try to rework it. The bottom line of the naming project must start at least 100 million. Your naming price of 50 million is not good." Lou Chengnuo said.

"The title of "Running Man" starts at least 100 million yuan. I want to make the title price of Running Man the highest in the history of variety show title!" Lou promised to be final.

Indeed, satellite TV did not have no advertising revenue of over 100 million yuan before. For example, in order to obtain its advertising rights, Niumeng Company paid more than 100 million yuan for this.

The key is that the cooperation between Satellite TV and Niumeng Company in "Super Girl" is indeed a billion-yuan cooperation, not a pure naming cooperation, it also includes deep product implantation, specific brand partners and other sets of advertising cooperation for other projects.

In other words, Niumeng paid over 100 million yuan and obtained not only the naming rights, but indeed the satellite TV used naming to promote it, but just wanted to attract attention.

Therefore, although the last time the title price of "Super Girl" exceeded 100 million yuan, it did attract a lot of reports, but in the eyes of industry insiders, it actually has little reference significance.

This time, the building promised to make a real naming, with 100 million yuan, and the naming rights are just the right to buy, not including other projects.

"This... I invested 100 million yuan just for a title. This is a bit high for most sponsors, right?" Ma Guolong touched the sweat that did not exist on his forehead and said in embarrassment.

"Old Ma, don't worry, Bole doesn't often exist, but it will always appear," Lou Chengnuo smiled, "and if no one is optimistic about it at this stage, it doesn't matter, let's run."

"I am very confident about this show. If you relax, Lao Ma, it will definitely continue the glory of other previous variety shows on the Taiwan market." Lou Chengnuo said with confidence.

The advertising bidding amount for the fourth quarter of the previous life Running Man was as high as 133.6 billion yuan, and the naming rights alone were as high as 500 million yuan. Even special sponsors had an average price of up to 100 million yuan.

Although it is hard to say whether the original Running Man guest can be found in the parallel world version of "Running Man", Lou Chenggong's content design completely refers to the original version. Even if there is no original guest, Lou Chenggong can believe that it will be successful.

This is the confidence of time travelers.

"Okay." Ma Rulong was skeptical. After all, he had lived for more than fifty years, and it was not something that Lou Chengnuo could convince him in just a few words. Even if Lou Chengnuo brought the real stage to the present level, the variety shows he created had never failed.

Then, Ma Rulong reported to Lou Promise to other business situations of the advertising department, such as the sales of variety shows produced and TV series patch advertisements recently played.

It also seems that some new advertising players have appeared in the advertising department recently, some changes in the program revenue-generating market, the impact of policies, etc.
Chapter completed!