Lou Chenggong was a little surprised why "If You Are the One" was only aired for one episode, and some sponsors couldn't wait to contact the TV station to sponsor the program.

However, when he saw the ratings report on the computer screen, he immediately figured out what was going on.

In the past, due to the few TV channels and few programs, the broadcast of a TV series or a program could make the ratings reach 20% in minutes.

But now, with the increase in channels and programs, the total ratings are shared. Those who have exceeded 2% are already popular, while those who have exceeded 1% are already hot, and those who have exceeded 0.5% are already a good program.

Only Lou Chenggong said that he didn't care and still compared the ratings to "If You Are the One" in his previous life, and felt that the ratings were very poor.

However, even though sponsors have come to you now, the Lou promised not to start investment so early.

The premiere of "If You Are the One" has been 0.75%. Perhaps as the program spreads and the fermentation of various topics, the ratings will be higher when it is broadcast next week.

Wouldn't it be better to hold an investment promotion meeting at that time?

...

As time goes by, and it has been a few days since its debut, there have been more and more talks about the program "If You Are the One" online and in society, and various topics about "If You Are the One" are also spreading further.

Among them, with the help of the TV station, the values ​​and unhealthy views on marriage and love in the program started from a business newspaper, triggering a large-scale criticism of female guests and even the program team from media such as magazines, newspapers, social news columns, etc. (if the head is caused, it will be uncontrollable).

In the morning, countless people who went to the newspaper store to buy newspapers found that the newspapers in the newspaper store had commented on articles from a certain program group, a TV station, and a female guest.

All of these are the contents of the articles published by commentators about the female guests in "If You Are the One" and even the TV station's program team produced vulgar programs.

Many people are curious about what kind of TV station, program, and group of female guests actually caused huge controversy among the media.

Many people also know what happened. They are interested in spreading "If You Are the One" to curious people and spreading that group of female guests, which arouses curious people's curiosity about the show.

A week has not passed, and the episode "If You Are the One" was aired. It only took a few days to ignite the entire society like a explosive pack.

Not only did the explosive package "If You Are the One" become famous all over the country and become a star in TV shows, even Ma Lin and several other female guests instantly became famous all over the country, and they jumped to second-tier stars.

Of course, for Ma Lin and others, this reputation is not very positive.

The rare social popularity also made the program "If You Are the One" instantly become a treasure in the eyes of sponsors. The directors of large companies called in person, and the bosses of small and medium-sized companies visited each other, all wanting to sponsor "If You Are the One".

After all, once you successfully sponsor "If You Are the One", the benefits will be obvious, because in this environment of national discussion, there is no need to guess the ratings that can be achieved in the upcoming second issue, because it will definitely not be bad.

The manufacturers who had received invitations from "If You Are the One" investment promotion meeting but did not come all regretted it. At the beginning, they thought that a small station could not launch any good programs, so they ignored the invitation letter or their opinions.

Who would have thought that this show would really go to heaven?

...

On Thursday, it was indeed the conference hall of a four-star business hotel near the station's headquarters.

A business meeting is being held.

That’s right, this investment promotion conference was held for the current social public opinion center, and indeed the TV station’s ace program "If You Are the One".

Business people in various fields who were invited or went to participate in the investment promotion conference on their own also came for this program.

The investment promotion conference was crowded with people, and business elites wearing suits and ties, big belly sat in the seats, listening quietly on the T-shaped stage, Ma Sanyuan, the host of the "Free" program, who was widely known to the public, recently made a speech.

"...This quarter "If You Are the One" will be broadcast twelve episodes. If the first episode has been broadcast, you can win the remaining eleven episodes of the first season and the entire second season for a single advertising project. Currently, "If You Are the One" advertising projects are divided into the first and second quarter program naming rights and…"

On the T-shaped stage, Ma Sanyuan, the host of the "If You Are the One", talked about a group of business elites and brought the program advertising projects one by one.

Now Ma Sanyuan is no longer just a small column host. Now he has become famous all over the world through the program "If You Are the One".

Among everyone who has watched the first episode of "If You Are the One", with his good cultural literacy, eloquence and excellent debate ability, he has become the most incomparable existence in people's hearts.

According to him, sometimes when he goes out to buy things, he is treated like a celebrity and takes autographs.

Back to the topic, the investment promotion conference was held at the scene, accompanied by Ma Sanyuan's order, bidding for the advertising project of "If You Are the One" began.

Among the advertising projects participating in bidding, the most important thing people pay is undoubtedly the program naming rights project with the highest degree of implantation and the most in-depth.

The bidding battles between various sponsors in this advertising project are also the most intense.

Those who can afford to participate in the naming rights bidding are naturally well-known large manufacturers in all walks of life. After all, with the size of small and medium-sized merchants, they obviously cannot participate in the naming rights competition with higher value.

At the investment promotion conference, those who bid for the naming rights were all leaders in the fields of fast-moving consumer goods or traditional industrial fields such as laundry detergent, skin care products, home appliances, home furnishings, beverages, food, clothing, etc.

The above companies are all big funders of domestic TV stations. Because they do not operate irreplaceable industries, they need to invest huge amounts of money to advertise every year to let others know about your products and maintain their existence.

Therefore, they have the most demand for investment and investment.

At the investment promotion conference, after a fierce bidding battle, the exclusive naming rights for the first and second seasons of "If You Are the One" totaled 23 episodes, and was won by Tianli Group, the leader in the domestic dairy products field for RMB 53 million.

In addition to the investment promotion conference, the TV station has won more than 90 million yuan in total through the investment promotion conference in the first and second seasons of "If You Are the One".

The amount of 90 million yuan of funds is definitely not a small amount for the current TV program investment market. It can even be said that except for the programs promoted by the four first-tier satellite TV stations, few programs can attract more than 90 million yuan.

What is even more exciting is that of the profits of more than 90 million yuan, there are as many as 80 million yuan that can be controlled by the TV station.

This is because the production cost of the program "If You Are the One" is more than 400,000 yuan, saving some, or even 300,000 yuan.

The number of periods signed in the first and second seasons of "If You Are the One" is 23 issues, and the production costs of each issue are added up to 9 million and 10 million!

I have to say that doing variety shows is indeed huge profits.

Originally, the Lou promised to hold an investment promotion meeting after the second episode was broadcast.

However, as the program becomes more and more popular in society, advertisers are calling for sponsoring programs.

In the end, seeing the advertisers' calls so loudly, Lou Promise decided to settle the sponsors before Friday.
Chapter completed!