Chapter 019: Before the Infidelity
"Master, Section Chief Xu is here."
In the director's office, Lou Cheng reunited to meet Xu Jingcheng, the head of the advertising department of the TV station.
"How is the invitation to the "Faicheng" investment promotion conference?" asked Lou Chengnuo.
Shortly after the last meeting with Xu Jingcheng, Xu Jingcheng submitted another list of sponsor invitations for the promotion meeting.
The list of manufacturers written on this list is already some of the sponsors that are more positive and suitable in the industry.
There are many sponsors who booked invitations, and compared with the previous list, they are not in favor of the number of people.
However, I don’t know how many sponsors can come on these lists.
After all, although the big advertisers who Lou Chenguo likes are also big players, they still have aspirations to the compatibility between sponsored programs and brands.
It won’t like fishing in the sea as the manufacturers on the previous list, and they are not picky or picky, and they will invest as long as the program can be.
"The situation is not good. So far, there are only six sponsors who have replied, and only two sponsors have expressed that the time is right, they will come to participate in the investment promotion meeting!" Xu Jingcheng said.
"The right time is an excuse." Lou Chenguo frowned and sent it to the sponsor with the letter. In addition to the invitation letter, there is also a CD introducing the program.
Advertisers usually have a program evaluation team. When there is a CD that can understand the program through the screen, the evaluation teams raised by advertisers cannot see the potential of this program?
Are they blind, or is this show really unattractive?
Lou Zheng was also confused at this time.
Huh... Lou Promise let out a light breath and hide the haze in his heart.
He has done detailed research on the development of this program, and the current market for blind date programs is indeed at a time when it is about to change. His program will never fail. At this moment, he will be unable to confuse his morale.
"Since that's the case, the investment promotion conference will not be held. I won't believe it if the program is launched naked. I am indeed impossible!" Lou Chengnuo said with a 'confident look'.
...
After Xu Jingcheng left the office after reporting the matter, the building promised to continue processing the documents.
After processing the documents handed over by the secretariat recently, Lou Chenggong went online for a while, and then called Meng Qing, the head of the TV Administrative Section, to come up.
The recording of "If You Are the One" has been completed for nearly three days. The broadcast materials for the first episode have been sorted out. Now I am waiting for the review of the program and then the broadcast work will be arranged.
In the country of parallel world, it is also under the leadership of the Party, so just like in previous lives, TV stations also need to record before production and review before broadcasting.
The unit responsible for the review of TV program broadcasts in parallel worlds is called the State Administration of Television and Broadcasting. The specific functions are similar to those of the previous life's Broadcasting Bureau. The difference is that there are fewer functions in movie playback and publishing.
Like in previous lives, in terms of review of variety shows, the review authority of the State Administration of Television and Radio and Television is delegated to the TV station.
In other words, if the TV station broadcasts non-TV drama programs, it basically conducts self-censorship and manages it after the broadcast of the State Administration of Radio, Film and Television and Radio.
Therefore, the review work of "If You Are the One" is carried out by a team specially organized by the Administrative Department.
"Have the program review been completed?" After Meng Qing came in, Lou Chengnuo asked.
"The first episode of the program has been watched, and there are basically no major problems. The review team is working on documents." Meng Qing said.
Indeed, the review staff of the TV station's review staff will not be too strict in reviewing TV programs produced by the TV station. As long as it does not violate the program review standards issued by the General Administration, it can basically be broadcast without a cut.
"That's good, arrange time to broadcast as soon as possible. In addition, has the copyright registered for "If You Are the One" been registered?" Lou Chengnuo asked.
Like in previous lives, in the current copyright law, the operating model of variety shows, including but not limited to creativity, technology, rules, hosting style and other product properties belong to the ideological category and are not protected by copyright law.
In other words, if you copy your program model, you will not be able to protect your rights and interests through the law, except for the condemnation in the moral category.
"Ideas are not protected" is the basic principle of copyright law, so Lou promised is helpless about the fact that the program model cannot be registered as copyright.
Of course, although the thought is not protected, the program elements that are fixed in some form, original and original expression can still be registered as copyrighted by the program text scripts, program flows, setting links, stage designs, lighting, music, etc.
What Lou Chenggong asked was the copyright of the above-mentioned components of the programs.
In fact, the so-called copyright of Korean variety shows introduced by domestic TV stations in the past also mostly refers to original design elements in this area. It can be said that the transaction of variety show model is essentially the transaction of variety show scripts.
"We have received a reply letter yesterday for the other registrations we submitted, but for the "Faicheng" trademark, we have not received a reply letter from the Trademark Office yet," Meng Qing said.
"Well, the next step is publicity and broadcasting. The administrative department will come up with a specific broadcasting arrangement as soon as possible." Lou Chengnuo said.
...
Time passed slowly. Indeed, Taiwan Guangfa’s invitation letter wanted to invite sponsors to attend the upcoming program promotion meeting, but the result was that the promotion meeting was cancelled inexplicably, which did not cause any ripples in the national television media industry.
After all, practitioners are concerned about the first and second-tier TV stations that rank among the top four in the country and the top ten in the country. As for the lower-level ones, unless they are paid attention to when they go bankrupt or are announced to be acquired, there is no attention at other times.
However, it is true that TV stations are one of the only TV stations in the country with more than 40 channels that can be broadcast on the stars.
Therefore, in the city's TV station industry, no matter how ratings are, there is still attention. Therefore, under the news of communication between peers in this city, many TV station owners know this news, and they are quite interested in talking about it after dinner.
"...I think so stupid, I think the station is indeed under the control of this newly appointed young director, and it is probably not enough to survive this year!" In a teahouse, a middle-aged man said while several TV directors of similar age were drinking tea.
"No, I can't do things with my hair without saying anything, and it's true that TSMC has been doing bad things for a day or two, so it's hard to get back." Another middle-aged man said.
"What do you think will happen to the end of the station? Bankruptcy or acquisition!" The TV director just now said with interest.
"Bankruptcy is not the case. It is true that the station is a TV station after all, and that brand is worth a little money. There are also that building, and there are a lot of real estate developers who want to buy it."
"As long as the young man who is called a building is not stupid, he sells the land or TV station, his value is still higher than us," said another middle-aged man.
Chapter completed!