evening.

Lou promised to drive to a high-end restaurant in the city to attend the dinner.

The dinner party was organized by Niu Zhenkang, president of Niu Meng Company. In addition to him and Lou Chenguo and several public relations staff accompanying the seat, Lou Chenguo also had Lin Jianmin, the vice president of marketing who was familiar to Niu Meng Company.

"Hahahaha, welcome to Director Lou. Director Lou is such a handsome talent. No wonder he can really make Taiwan so well!"

As soon as they met, Niu Zhenkang, who had a generous Amitabha face, held Lou Chengnuo's hand and said with a smile.

"Mr. Niu has exceeded the award!" Lou Chengnuo also smiled.

After chatting for a while, several people got off the table.

Niu Zhenkang invited the building to have a meal this time. One is to personally thank the company for the sales of the entire product that Taiwan has brought to Niumeng Company. The other is to set the exclusive title of the second "Super Girl" and the in-depth partner appointment when the two parties are happy to cooperate.

Although "Super Girl" has just ended the finals, it seems a bit too early to talk about the second contract at this time.

And it is unclear whether this "Super Girl" will have a second edition.

But Niu Zhenkang knew very well that if he didn't propose earlier, he would still not know if he could still eat Tang Zha when he really waited until the second session of "Super Girl" was launched.

Don’t think that with the first sponsorship cooperation, the TV station will only wait to contact your company. Now I don’t know how many companies are staring at this show and want to replace Mengniu.

After all, how effective can this show be named to the company?

Not to mention Mengniu's stock price has surged with this cooperation with "Super Girl" and has hit a market value of 10 billion.

In the past six months since the broadcast of "Super Girl", the sales of sour milk products launched by Niumeng Company have soared, especially in the five singing areas of "Super Girl", which shows its power, which is directly five times that of the same period last year.

In addition to the soaring sales, Niumeng has also achieved extremely high benefits through "Super Girl" in terms of brand reputation.

According to CCTV Soforre's survey report on major brands of lactic acid beverages, since the launch of "Super Girl", as of the end of June this year, the first mention rate of Niumeng Sour yogurt brand has jumped to 18, surpassing its competitor Liyiyou Sour yogurt by 8 percentage points.

Whether in terms of brand power or market share, Niumeng Sour Milk has become the number one brand in lactic acid beverages.

Given the above, Niumeng Company naturally does not want to give up the opportunity to continue to cooperate with "Super Girl" with Real Taiwan.

Because Niumeng wants to continue to improve the product market, but also wants to continue to distance himself from other dairy companies and always maintain the position of the number one brand in the market.

If you want to achieve the effect, you will naturally continue to advertise on "Super Girl", which has great communication ability and vitality, even if you will have to bleed a lot.

Of course, this so-called heavy bleeding is just a joke. After all, through this cooperation with "Super Girl", although Niumeng spent a total of more than 200 million to naming and host various marketing cooperation activities, it brought about a net profit growth of 9 for Niumeng Company and achieved Niumeng Company's sales target of 10 billion yuan.

Niumeng Company made several profits in "Super Girl" investments. It's just a matter of slight increase in the cooperation fee of "Super Girl".

"Don't worry, Mr. Niu Meng Company is our preferred partner. Once the second session of "Super Girl" is launched, under the same conditions, Taiwan will definitely give priority to Niu Meng's." Lou Chengnuo said.

Although the first session of "Super Girl" was very happy to cooperate with Niumeng Company, Taiwan really wanted to make money. The first session of "Super Girl" was held so successfully. The second session had the foundation of the first session, and various advertising contracts would definitely increase in full price, so the building promised that it would only give priority to cooperation with Niumeng Company under the same conditions.

"Haha, don't worry, Director Lou, Niumeng Company will not let our important partners suffer." Niu Zhenkang said.

"By the way, I wonder what Director Lou has about the second "Super Girl", or when the next "Super Girl" will start, so I can arrange the sales plan to cooperate!" Niu Zhenkang said.

"It's not possible yet. At present, our manpower and material resources are running around the New Year's Eve party. For example, "Super Girl", it may not start operating until next year!" Lou Chengnuo said.

"Oh?" Niu Zhenkang's eyes flashed, "I heard what Lou Tai said, really, the station has made new moves now?"

When Lou Chengnuo heard Niu Zhenkang's words, he realized that he had lost his words. Fortunately, he only revealed the four words of the New Year's Eve party. Although all the business elites present were business elites, they were not practitioners in the media industry. I think they wouldn't think too much about it, right?

"Yes, our Taiwan is currently preparing for a new important event..." Facing Niu Zhenkang's inquiry, although Lou promised not much, Niu Zhenkang is an important partner of Taiwan after all, so he also revealed some news.

The event "New Year's Eve Gala" is actually difficult to maintain a balance between direct profit and cost expenditure.

Because compared with traditional evening parties, the groups directly targeted by the New Year’s Eve evening parties tend to be young people, and all those invited to the stage are singers, idols, actors and other celebrity artists loved by young people.

Although these artists who appear on stage will bring super high audience traffic and national attention to Taiwan on New Year's Day, there is no doubt that if you want to invite them to the stage, you will also need a valuable appearance fee.

In addition to the evening party stage equipment, manpower and material resources, it is conservatively estimated that the production cost of a evening party will cost about 100 million yuan.

But as for commercial sponsorship, to be honest, it is already very good to recover the cost.

Like in the previous life, the highest profit of a New Year's Eve party was about 10%, and even the net profit of a TV series was not as good as that of it. It would not allow the TV station to increase much profit.

However, the New Year's Eve Gala was mainly due to the promise that it would completely establish its position as a new big brother in the first-tier satellite TV station with this program.

So even if you lose money, Lou promised to hold this party so that Taiwan can truly establish its position as a new elder brother.

And many times, whether to make money or not depends on the current profit, just like the influence and topics that can be generated in society through the New Year’s Eve party, it cannot be directly measured by profit.

But it will undoubtedly have a positive impact on the advertising value of the channel in each period of time and the investment resources of the TV channel.
Chapter completed!