The morning after the opening of "If You Are the One" was recorded, the Director's Office.

As I said last night, today, Lou Chenggong did not go to the recording studio of "If You Are the One", but came directly from home to the TV station and returned to his post as director.

While indulging in the TV station's report documents, a red landline "beep" sounded on the desktop of the spacious office desk.

Lou Chenguo raised his head from the pile of documents, answered the phone, and said "Hello".

"Master, the head of the advertising department is here." Secretary Chen Feng said in the microphone.

"Well, you can let him in." Lou Chengnuo said.

After a moment, the advertising section chief pushed the door and entered.

Xu Jingcheng, the head of the TV advertising section, came this time, mainly to promise to the building that the investment preparations for "If You Are the One".

That's right, "If You Are the One" is finally preparing to invest in investment.

From the beginning of the preparation of the program team to the official recording of "If You Are the One" took about twelve days.

Even if you add a few days of investment promotion time, the capital turnover speed is only about half a month at most. Compared with the capital turnover time of a TV series, variety shows are indeed much more efficient.

In fact, if we change to four major satellite TV stations or even some of the second-tier satellite TV stations, the profit turnover period for producing one program will be shorter.

Because the programs they produce don't even need to wait until the trailer is recorded, they can first make the production costs based on the planning plan, and it can even be said that they use the sponsorship investment funds of advertisers to make the program.

In this way, it may take only one week to complete the profit turnover chain of a program.

Of course, this method can be used by TV stations.

However, it is a problem that many investors are willing to sponsor your TV station that has never been released through a planning project without seeing the finished film.

After all, this is a trust issue whether you believe in your TV station or not, or whether you believe that the programs launched by your TV station will become popular.

And even if the building promised to hold an investment promotion meeting in advance, even if there were really advertisers who knew each other with keen eyes, they felt that this show would be popular.

But before the TV station did not produce outstanding results, it was a bit difficult to decide on the sponsorship pricing of this program.

If the advertising project is too high, it is likely to be humiliated; if the advertising project is too low, the building promises will feel that it will lose money.

So in the end, Lou Zhengfu decided to speak with facts.

And even if the investment price of the Investment Association still fails to meet the bottom line of the building's commitment after the film is released, he would rather let "If You Are the One" run for one or two episodes naked.

Although in this case, if the ratings do not meet expectations after the show is launched, it is likely that even the cost will not be recovered.

But if the ratings are popular, it is obvious that the TV station has a stronger decision-making power in the investment reserve price of this program.

"Master, this is the list of advertisers invited by the Advertising Department." Xu Jingcheng handed a document to Lou Promise.

Because the building promised to have a meeting with the advertising section chief before, he told him that advertising is a very important project for the TV station and cannot cooperate with advertisers casually.

Therefore, after formulating the invitation list of advertisers, the advertising section chief adhered to the idea of ​​being careful and no big mistakes, and chose to bring the planned invitation list of advertisers to the building for review.

Lou Chenguo took the document, looked carefully, and then frowned.

What are the advertisers on the list? Not to mention those who sell underwear and sex items, there are gynecology and menstruation hospitals, not to mention five-toxic companies that sell aphrodisiacs, health products, medicinal wines and so on!

Fortunately, he gave the advertising section chief a vaccination in advance, otherwise the companies from these industries would come to the investment promotion meeting, and he would not know how to cry without tears.

Advertising is a 24-hour round-the-clock project. A TV station plays advertisements longer than any TV series or variety show.

Therefore, for TV stations, advertising largely represents the facade of a TV station.

If the investment promotion will sign the advertising contracts of the above companies, although these advertisers are rich and powerful, the profits of the TV station can indeed increase a lot, but is the reputation of the TV station still necessary?!

Lou Chenggong didn't expect that the TV station would be the kind of low-level TV station that gave people a very poor impression in the hearts of the audience in the future.

Moreover, he really doesn't like the above deceitful industries that are cheated and deceitful.

Of course, physical industries such as underwear and sexy items are no longer in the chain of dislikes promised by the Building.

After closing the document, Lou promised: "No, the advertisers above can basically not cooperate."

Although the investment promotion conference has not been held yet, it is a bit natural to say that cooperation cannot be done now. After all, people may not be willing to cooperate with you.

But things have to be done first, otherwise on the day of the Investment Promotion Association, a company selling medicinal wine really came to invest in the naming rights of "If You Are the One" at a high price. Will you give it to it?

"What?" Xu Jingcheng was stunned when he heard Lou Promise's words, "You can't cooperate?"

He heard it right? The advertisers in the file are all very rich financial supporters. The director said that they can't cooperate?

"Yes!" Lou Chengnuo said, "Secretary Xu, I said that advertising is not just about making money for a TV station, it is also a storefront of the TV station."

He also said: "If we accept this kind of advertisement, it will sooner or later make all viewers feel that we are just a low-ranking TV station. In that case, it will affect the reputation of the TV station too much."

Hearing Lou's promise, Xu Jingcheng said: "That Master, which advertisers do you think we should cooperate with?"

"It's very simple," Lou Cheng Xiaoxiao, "Benchmarking the four major first-tier satellite TV stations in China, have you seen their programs take advertisements from companies such as health products and medicinal wine?"

"The future business route of our TV station satellite channel is also mainly youthful groups. Since this is the case, we must play advertisements that are in line with young groups."

"While young people watching our programs, they will not feel inconsistent with our advertisements or even dislike them, and then subtly influence them."

"In this way, in the selection of the advertiser industry, young people's clothing, sports shoes, beverages, electronic products, and other products that are close to the lives and usage habits of young people, are undoubtedly the most suitable."

Whether in the past or present life, after the development of TV stations, they will abandon the bad and choose the best, no longer display advertisements that reduce their own style. Most of them are advertisements for products that young audiences are familiar with and like.
Chapter completed!