Chapter 148: Hematopoiesis
After the end of "News Broadcast", what appears on the TV screen is an advertising time that lasts for two minutes.
Advertising time is divided into the upper and lower sections, each segment is one minute, and each brand can be played with 60-second advertisements.
This advertising space is not an advertising space for TV series broadcasting. It is an advertising space belonging to the TV channel packaging section. It is not an additional item for TV series broadcasting. It is sold separately.
The contract signed by this advertising space with the partner is a number of times, that is, a contract will be scheduled to be broadcast several times in prime time, but the specific day of your advertisement or how many times will be broadcasted by the TV station.
This free arrangement means that when the TV station has a self-produced drama or program that needs to be promoted, the advertiser's broadcast advertisement will be temporarily replaced, and first broadcast your own short-term trailer or promotional video.
Don’t think that the contract you need to sign for buying this advertising space will make advertisers suffer a lot. This is an advertising space in prime time, and the broadcast time will be close to the beginning and end of the program. It is the advertising level with the highest audience attention rate, and advertisers are scrambling to grab it.
Since the TV station is indeed controlled by the Building Promise, which has lived for two lifetimes, and is influenced by the Building Promise, the TV channel is indeed full of the characteristics of the development process of the channels that the Building Promise has been watched in the previous life.
For example, the word "advertising" will be marked under the advertising period, for example, the time, minute and second count will appear on the right side of the screen of the advertising period.
For example, the countdown bar before the show or TV series is launched and the oral advertisement "xx invites you to watch next".
In two minutes, it passed in a blink of an eye. As the opening song sounded, the costume romance TV series called "As the Great General of the Vulcan God" which was broadcasted with the broadcasting stage of "The Temptation of Returning Home" officially started.
In fact, Lou Chenggong thinks that this drama can still be watched. Although there are too many mistakes, the costumes and props are a little worse, the actors' acting skills are also a little weaker, and their status is a little cheaper!
Unfortunately, the audience's taste is too difficult to understand.
Fortunately, with the current viewership of "As the Great General of the Vulcan God", the TV station will not lose money in this drama.
I bought the exclusive copyright of the producer for millions of dollars, and sold the advertising space for millions. I can also sell the second round rights and replay rights to second- and third-tier satellite TV and ground platforms, and I guess I can still make millions of money.
After the cost is recovered, you should still be able to make a net profit of a car.
I have to say that compared with the number of advertisements arranged by other TV stations when broadcasting TV series, the advertisements posted by TV stations when broadcasting TV series are indeed very few.
Other TV stations, from the opening and opening of the movie to the middle insertion advertisement to the cover cast and crew list to the end-of-the-final advertisement, wherever the advertisement can be plugged in has become advertising spaces.
In addition, the hard advertisements produced by the producers to sponsors or investors during the filming of some TV series, the audience felt so sad.
Indeed, the TV station is much simpler, just before the beginning, middle, and after the ending.
Compared to other TV stations who force advertisements to the audience, the station can be said to be very conscientious about TV viewers.
But it is precisely because the station does have a conscience that the advertising fees that the TV station can earn through TV series are indeed a little small.
You should know that a better TV series, a patch advertisement can start from hundreds of thousands. With more advertising spaces, you will naturally make more money.
Although Lou Chenggong felt heartbroken in this regard, he did not intend to commercialize it completely like other commercial stations.
After all, as a time traveler, there are plenty of opportunities to make money, so there is no need to be a vulgar name like other TV stations because of this small profit.
What's more, as far as I know, the State Administration of Television and Radio and Television is now planning to introduce relevant laws and regulations on the behavior of TV stations to broadcast advertisements.
In other words, the good days for TV stations to insert advertisements are about to pass.
This made Lou Promise a little gloating. Many TV stations have high profits, and the main source of their high profits is the revenue of patch advertising that takes advantage of the situation.
If the total number of advertisements and the number of items are really strictly limited, I believe that the data of many TV stations in the coming year will definitely not be good.
Let you guys laugh at you for being honest and having a noble and wealthy person. Hum, let’s see how you explain the capital behind you next year.
Although Lou promised not to get the specific date of policy introduction from Chen Ziqing, the deputy director of the State Administration of Television and Radio, he knew, this did not prevent Lou promised to imagine the dilapidated situation of the TV directors being held accountable by shareholders.
Time always passes quickly, and two episodes of the TV series have been broadcast unknowingly.
Generally speaking, for most commercial TV stations, due to the overall channel time period, TV series usually airs two episodes from Monday to Thursday.
On Fridays and Saturdays and Sundays, a TV series is basically broadcast, because the prime time of the weekend is mainly variety shows, and the variety shows can be broadcast for 90 minutes at a time, leaving a gap of 45 minutes for a TV series to be broadcasted is already amazing.
Of course, although the ace programs of each TV station will advocate being broadcast on the prime time on weekends with the largest number of TV viewers, this does not mean that there are no programs broadcast during other working days.
TV viewers will have any day, but the difference is more or less.
Indeed, after two episodes of the TV series tonight, the station immediately played a variety show that was scheduled to be broadcast on Monday night.
This variety show is planned by the TV station's editorial office and is filmed by the variety show department. It is also a sister version of "Millionaire" that answers questions and guesses.
It can also be said that it was copying yourself, but plagiarism with copyright is not considered plagiarism, at most it is just imitation.
Compared with the original Millionaire, this knowledge betting program adopts a group competition, which is in a group of confrontations. Although the winners will not receive a bonus, they can get a generous job opportunity and a luxurious two-person tour provided by the program sponsor and special joint partners.
The key point is that this program only supports girls over the age of 18 and under forty years old - registration.
Naked sexism!
With the never-ending craze for answering questions and the innovativeness in imitation, this program has good ratings after it was broadcast. In the ratings statistics report released every Tuesday, the ratings of each episode are above 055, and since the broadcast has been broadcast, many episodes have won the third place in the same period.
In terms of profit, its cost per issue is about 100,000, but the naming contract for the first quarter of the 12th period was as high as five million, not to mention the benefits brought by other advertising projects.
It has to be said that the TV station, which has gradually grown up, has begun a good road to self-creation and has gotten rid of the situation of relying on the promise of the Building to launch a planning book.
Although the TV station editorial office and variety show department are still relatively weak in planning TV station ace programs, Lou's promise is already very satisfied.
Chapter completed!