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Time fades away like water. In a blink of an eye, more than half of the episodes of the TV series "New Water Margin" jointly broadcast by the station and five other second-tier satellite TV stations have been broadcast.

It has to be said that classic works are worthy of being classic works. Even if it has been remade many times, its charm still attracts countless men, women, young and old, making every TV station broadcasting it have good ratings.

"New Water Margin" has a high popularity and a large number of viewers. It will inevitably be compared by various media with the past remake versions to the current version. Then all kinds of picks and criticisms followed, and mixed praise and criticism for a while.

But it’s not the turn of Lou to promise to care about these things. The crew of "New Water Margin" will quarrel with these media.

On Tuesday, Lou Chenggong took Zhang Xiaoya to Qiandu Company, which was separated by the way.

After nearly a month of work, the keyword advertising system that carries the hope of Qiandu’s profitability has finally been developed.

Its appearance indicates that Qiandu Company has already had a mature profit model and has successfully escaped the dilemma of Qiandu Company's continuous blood transfusions by its parent company.

Of course, this is just what Lou Chenggong thought. After all, this advertising model has just been released and has not proved itself yet, so not everyone is as confident as Lou Chenggong.

There are two types of keyword advertising business models for Qiandu Search. One is to make the search display area on the left side of the search feedback page, and the search engine places the customer's advertising page in the keyword index library.

Then, according to the customer's bidding for keywords, when ordinary users query the keyword, the advertising links of different customers can be displayed in the search feedback page in different orders.

Generally speaking, an ordinary user will show much higher attention to information ranked at the top of search results, so the advertising that ranked at the top of search results is generally much better.

Correspondingly, if you want to rank your ads on the first page of search results, you will naturally have much more advertising fees.

The above-mentioned sales model is called keyword bidding ranking, and the payment method adopts a special model of "pay by effect".

That is, when querying the user clicks on the ad link, advertisers need to pay a certain fee to the search engine - therefore, the so-called bidding is actually a bid for each effective click.

In addition to the keyword bidding ranking shown in the search result area, search engines also have an advertising mode called ‘adwords advertising mode (Chinese name is popular in the area)’ that uses advertisements in the text information link area on the right side of the search result page.

This advertising model will not interfere with the natural search results and make the search user experience better. Profitability through this model is also the concept of Google, which has always been the first in search user experience in its previous life.

These two forms of advertising form, one left and one right, form a search engine with the most effective, most mature and most profitable business model.

I tested the account opening process of the keyword bidding system on a computer, and Lou Chengnuo nodded with satisfaction.

Compared with the bidding ranking setting mode in previous lives, the bidding backend developed by the parallel world is a bit cumbersome.

But with the help of various help tutorials, bidders don’t need to spend too long learning to use it.

"Have you made plans for the promotion of bidding rankings?" Lou Chengnuo raised his head to look at the computer and asked the market leader.

After all, bidding ranking is the first business model created by Qiandu Company in the Parallel World. The outside world and advertisers do not understand its role, nor even know what it is.

So how to sell it to advertisers and let advertisers know that it can have a huge impact on their company and products depends on the marketing department.

"Yes, we have formulated relevant promotion plans based on your instructions from the Chairman!" said the market leader.

Lou Zheng has a far beyond the present world, so he naturally cannot do it without it. He watched the market department waste time thinking about promotion models or even taking detours.

So he had already formulated relevant strategies for the marketing department to promote bidding ranking models for advertisers.

That's phone harassment...

Although telemarketing is a very disturbing thing for everyone in the future.

But in this era when the Internet was not yet very developed, telemarketing is actually an ordinary sales behavior with good performance.

After all, there is no big data leak on personal mobile phones now. Those who can be harassed by phone are usually actively putting their numbers on the Internet.

So what are these people calling?

Don’t you want someone to call him and then contact him for business?

In his previous life, Baidu adopted the marketing model of contacting business owners through yellow pages and introducing keyword bidding to business owners in the early stages of bidding.

Since Baidu is used like this, it obviously means that this is useful.

Of course, in addition to this, the marketing department itself has proposed several marketing plans such as website advertising and looking for advertising agencies.

Anyway, there are many marketing methods and you will never stick to the same path.

After learning about the latest progress of Qiandu Search's profit model, Lou Zheng came to the Tieba Development Group.

Tieba has been online for more than ten days. Relying on Qiandu Search with a large amount of traffic as the entrance and backend, the current development trend is good.

Qiandu Tieba now exists mainly as a responsibility to increase user stickiness and accumulate users for Qiandu search, and its existence is closely related to search.

How close are you?

Qiandu Search has opened a search box on the home page search box. Users can directly index the relevant keywords using the Tieba discussion area and posts as keywords.

With such huge support, Qiandu Tieba's users exploded as soon as it was launched. In a short period of time, there were tens of thousands of discussion areas, and the average number of posts and replyings per day was tens of thousands.

At the same time, the novel forum model of Tieba, which uses keywords as the discussion area, also greatly improves user retention rate, greatly increasing users' stickiness to Qiandu search.

Of course, the most important thing is that Lou Zheng rediscovers the fun of bragging with netizens on the post bar.

And although the same application is used, the user's identity is different.
Chapter completed!