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Chapter 100: Promotion

Time passed slowly, and in the blink of an eye, it came to the day when the TV station held a program promotion meeting.

Indeed, the promotional program of the program held by the station this time is "Super Girl" and five TV series that will be broadcast in the prime time of the station Monday to Friday, Saturday to Sunday.

Although these five TV series are also broadcast in prime time, they will not be in the same mood as the broadcast of prime time variety shows, so there is no question of who can give way to whom.

Because according to the custom, the TV series starts to broadcast two episodes in a row from Monday to Friday every day at 7:30 pm, and one episode will be broadcast on Saturday and Sunday at 7:30 pm, and then the variety show will be performed.

In this way, the golden time is divided into two parts, perfectly mismatched.

Indeed, the program promotion meeting held by the station this time was still held in the banquet living room of a four-star hotel near the TV station.

Compared with the previous program promotion meeting, although the number of participants in this promotion meeting has decreased a lot, the number is small, but the quality is not reduced.

As for this quality, it naturally refers to the value of sponsors who come to attend the conference.

"Mr. Pei, welcome."

"Director Chen, thank you for coming."

Lou promised that as the director, he did not need to welcome a group of sponsors at the entrance of the venue, but to show his importance, he would still personally come forward to receive some more important advertisers.

For example, the marketing director of Niumeng Dairy Company, a leading company in the domestic dairy industry.

For example, advertisers who have a history of naming in programs launched on TV stations before.

"Director Lou, the planning of "Super Girl" on Guitai is really pioneering and subversive. Our company's evaluation team unanimously believes that this program has extremely high potential and all suggest that resources should be invested!" Zhao Lu Chengun, marketing director of Niumeng Company, smiled.

The words of Niumeng Company's marketing director were recognized by other advertisers present.

The people in charge of the companies that can appear on this occasion are all business elites who have studied the advertising and marketing industry for many years. They have extremely high professional sensitivity to whether a program is good or bad.

With this professional sensitivity and the evaluation and research from professional teams, we can naturally find out whether this program is worth the company's resources.

Obviously, "Super Girl" has a pioneering pioneering program, in the eyes of the marketing leaders present, undoubtedly has extremely high investment value.

Thinking of this, many company leaders present couldn't help but secretly praise in their hearts: It is true that after the Taiwan government made a promise to this young director, its performance was indeed getting better and better.

During the greetings, it was soon time for the official opening of the program promotion meeting.

The meetings held by enterprises are naturally not as serious as the administrative system.

So like the previous few investment promotion meetings, the host first came on stage to deliver an opening remark, and then the building promised to go on stage to make a brief speech of "Welcome to all sponsors", followed by an active dance and singing performance.

After a foreplay, the host came on stage again and announced that the program promotion was officially started.

The first thing to be promoted is the investment of advertising projects such as the opening, middle insertion, ending, and screen pressing of five TV series that the TV station will be broadcast.

Among these five TV series, the most valued by advertisers is naturally the TV series "New Water Margin" that six TV stations jointly grabbed the upcoming broadcast.

Therefore, in the commercial projects such as the first four TV series, the bidding trend has always been calm, and the manufacturers of average size in various industries have been taken.

It was not until the bidding of "New Water Margin" began, and the bidding of advertisers in various industries in the market became fierce.

After a lot of competition, the five TV series' patch advertisements belonged to each, one of which was the most ruthless, and he grabbed an advertising position in all five TV series.

After the TV series was promoted, we came to the promotion session of the "Super Girl" for the drama conference.

Unlike the TV series that only broadcasts behind-the-scenes, NG lenses and exciting highlights when promoting TV series, the promotion of "Super Girl" is directed by directors, producers, and hosts, talking about creation, research, prospects, and trying to best serve investors.

Originally, Lou Chenggong planned to go on stage and delivered a speech as the producer of "Super Girl", because at that time he planned to serve as the producer of "Super Girl".

But later he still failed to succeed in serving as a part-time job because he could not go to the set every day, and remote command could easily lead to slow work efficiency and slow work.

Because I have another Qiandu Company business to take care of, and I can't get busy, so in the end,

He still left "Super Girl" to a producer selected by the variety show department, leaving only the title of director producer.

The general producer of "Super Girl" is Huang Ping. He is a middle-aged woman about 45 years old. She has been working in the variety show field for more than ten years.

She has led the planning and production of many programs, and has also been responsible for the shooting of many music programs. She has rich experience and related connections in the field of music talent shows.

She will replace Lou Chengun and be responsible for the filming of "Super Girl", Lou Chengun is relieved.

While the building promised to be crazy, in the conference hall, with the host's order, the voices of advertisers' bidding suddenly echoed throughout the conference hall.

"Super Girl" is a voice talent show. Its main content is naturally in line with the characteristics of beverage products.

Therefore, the ones that value "Super Girl" the most are undoubtedly fast-moving consumer goods companies that sell beverages such as Mengniu and Niuhong, and therefore the bids among beverage peers are the most frequent.

Finally, after some competition and fighting, after some companies that do not match the product positioning and program model or manufacturers with insufficient funds exit,

In the competition among the remaining manufacturers, the exclusive naming rights of "Super Girl" were eventually won by the wealthy Niumeng Company.

"Congratulations to Director Chen for obtaining the exclusive naming rights of "Super Girl"!" After the final bidding for the program, Lou Promise congratulated Director Chen, the marketing director of Niumeng Company.

Niumeng, a dairy company, is very rich. Since the first to be named exclusively on "Millionaire", it has been like opening a valve.

We have invested in multiple TV stations one after another, either exclusive or jointly named,

After such a lot of investment, it did not expect to have the energy to seize the exclusive naming rights of "Super Girl".

Thinking of this, Lou Chengun couldn't help but feel a little shocked that dairy products can make such huge profits.

"You are polite to you, Director Lou!" Director Chen reached out to shake Lou Chengnuo and said with a smile...

"Can you please interview me?" The two were talking about the in-depth implantation of "Super Girl" and Niu Meng's new products, and when they were bundled with marketing,

A reporter carrying a camera on his shoulder and a hand-held microphone came over and asked.

These two people are staff members of an entertainment news column called "Entertainment New World", and the reason why these two people appear here,

Of course, this column was actually produced by the TV station.

With Taiwan's current reputation, there will be some media reports on the investment promotion meeting, so the building promised to let its own news column participate in the report.
Chapter completed!
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