Xiao Yufen's birthday party was already a rare time to relax for Zhang Dongsheng. After waking up early the next morning, he had to re-engage in intense work.

He has been really busy recently. Jinwu Communications can be said to be the core industry of Xurisheng at present. Although Liu Weibing is watching, there are still many things that require Zhang Dongsheng to make decisions personally.

In comparison, it is relatively easy for Wang Ping, after all, he is on the right track.

Whether it is the production of display screens or the production of converter core construction, there is already a set of fixed procedures.

Generally speaking, there won't be too many problems.

This is what Zhang Dongsheng thought, but reality taught him a profound lesson: accidents often happen unexpectedly.

As soon as he arrived at his office, Zhang Dongsheng found that Wang Ping was already waiting here.

Speaking of which, it had been a long time since I had seen Wang Ping in such a formal situation.

Zhang Dongsheng was also quite surprised by his sudden appearance.

"What's wrong? You came to me so early in the morning. What happened?"

Wang Ping's face didn't look like much, but it wasn't pretty either. Hearing Zhang Dongsheng's inquiry, he sighed helplessly.

"During this period, the research department has devoted all its energy to the research and development of gsm mobile phones, and our display screen updates are somewhat behind.

Just yesterday afternoon, Apple launched a new high-definition display, the AIPU 2 generation.

This new display screen does not have many technical advantages, and the effect is not much different from the products we produce. It can only be said that each has its own merits.

In some respects, it can even be said to be a marginal effort, and there are many imitations.”

Hearing this, Zhang Dongsheng nodded and said nothing. He knew that what Wang Ping said was just the beginning, and there must be more to come.

As expected, Wang Ping's expression became even more tangled.

"It would be fine if it was just like this, but their selling price is only 70% of ours.

It can be said that the price has been compressed to the extreme, leaving almost no profit margin.

If you include the investment in factory machinery, workers, etc., it can be said that they are losing money.

Now many old customers have called to express their dissatisfaction with our pricing and asked if there are any plans to reduce prices in the near future.

We have lost even more potential customers.”

After hearing Wang Ping's words, Zhang Dongsheng nodded, indicating that he understood the situation.

However, although he understood the situation, Zhang Dongsheng did not have any good solution to this situation. Speaking of which, Aipu Company's move was not clever, and even very immature.

But precisely because this method is simple and straightforward, there is no good solution.

After all, judging from the current situation, there is not much difference in product performance between the two parties. If Zhang Dongsheng continues according to his routine, he will only fall into an endless price war.

At that time, I'm afraid it will be of no benefit to both parties.

Of course, if you want to solve the problem, the best way is to develop new products. Completely crushing them in terms of performance. As long as the advantages of the product can be guaranteed, no matter how much the other party cuts the price, there is no way to shake the leading position of Rising Sun Display.

It's just...it's not that easy to develop new products.

Zhang Dongsheng called Li Jun into his office through the internal phone.

Li Jun was actually not idle during this period. On the one hand, he continued to understand and improve the research and development of gsm mobile phones.

On the other hand, research on the smart chip system mentioned by Zhang Dongsheng before is also ongoing.

Although it is not realistic to actually create a smart chip with existing technology and conditions, it is still possible to at least develop one or two processors with good performance.

The work at hand had just made some progress when Zhang Dongsheng called.

"What's wrong? You called me here in such a hurry. What happened?"

From the tone of the phone call, Li Jun heard Zhang Dongsheng's mood swings and couldn't help but ask him.

Zhang Dongsheng told Li Jun about the situation, and Li Jun couldn't help but frown.

"I really don't have any solution to this situation. I'm afraid it will take some time for the new generation of display screens.

Although technology updates have not stopped during this period, you also know that the main focus is not on this aspect.

But let me tell you, you don’t need to pay too much attention to it. Aipu’s move looks smart, but it’s also a stupid move.

Different from the previous method of STMicroelectronics, the current AIPC company does not have the power to bankrupt us.

This price only reflects the cost of raw materials, and does not include workers’ wages and the use of factory buildings.

It can be said that the more they sell, the more they lose.

Although it seems to have captured most of the market, it will be difficult to make a profit if it cannot launch new products in a short period of time.

This kind of occupation does not last long."

Zhang Dongsheng naturally understood what Li Jun meant, but he did not believe that Ida was a fool and could not see this.

"Of course I understand what you are saying, but what if they can launch new products?"

Li Jun shrugged and stopped saying anything after hearing Zhang Dongsheng's arrogant words.

Zhang Dongsheng also gave a helpless smile, knowing that he was a bit over the top, so he simply let the topic pass.

"How is it? There has been no update of display technology during this period. What is the research department mainly working on? Is there any progress?"

Hearing Zhang Dongsheng mention this, Li Jun showed a confident smile on his face.

"Although there really isn't much progress in terms of display screens, I can give you some good news in other aspects.

The gsm mobile phone technology research department you brought out has thoroughly understood it, and has carried out a certain degree of optimization on this basis.

Although no new features have been developed, the power consumption has been reduced by more than 10%, improving the battery life of the mobile phone.

At the same time, we have also made good progress in processor research. We have now developed a processor of our own, and its performance has reached the world's first-class level."

Li Jun's words made Zhang Dongsheng laugh. This is indeed good news.

At least with these two technologies, the performance of the Jinwu mobile phone presented by Zhang Dongsheng can be improved to another level.

Although he also knows that GSM mobile phones in the world are still at a very low-end stage of development, he cannot be too cautious when competing against the three giants.

"Very good, GSM mobile phones need to continue to be optimized. Think and take a long-term view, don't be rigid.

If the processor doesn't work, the development speed can be postponed.
Chapter completed!