Chapter 158: On Profit Points
"Find a profit point for a product is actually a very simple thing. You only need to arouse people's most primitive desires." Chu Han said softly.
"The most primitive...desire?"
"Pretending... is the desire to win or lose. As long as people's desire to win or lose, making money is actually a very simple thing. For example, when decorating a chat page, you can give people different choices. Spend money to buy better-looking decorations. If you don't have money, it's ordinary. If you don't have to consume it, do you think someone will buy it?" Chu Han asked back.
Zhang Zhidong shook his head and said, "I definitely won't buy this kind of thing. It's a free software. Do you expect me to recharge money in it?"
The female lawyer who asked the question just now pondered for a moment, suddenly nodded and said, "This is a good idea. Lao Zhang, for example, if I chat with you, our chat boxes are the same. Suddenly one day, your chat boxes are much more gorgeous than mine, and I will also want them!"
"Uh, do you girls have this kind of thinking?" Zhang Zhidong was puzzled.
Chu Han smiled and said, "Not only girls, but also boys and girls are the same. As long as you are a person, you cannot do without the pleasure and pleasure brought by the desire to win. This is just one of the ways to make a profit. You can buy decorations separately or use the membership system, so that those who rush to members can unlock more gorgeous decorations or use the ladder system. For example, ordinary users are the simplest. Members can unlock a batch of better-looking ones, while more gorgeous ones need to buy them while communicating, etc."
Chu Han's words made the people in the room stunned.
They never thought that a small chat box could become a place to make money.
"By the way, have you ever thought about transferring the software to the mobile terminal?" Chu Han said suddenly.
What is a mobile terminal? Of course, they understand that these people at the forefront of electronic technology are mobile phones.
Brother Ma frowned and said, "The current mobile phone technology seems to be unable to maintain such instant messaging?"
Chu Han smiled again and said, "Then you can start researching. Think about how fast the computer is updated! Of course, the mobile phone will not be much different. It won't take long, and maybe the mobile phone will have this condition. As far as I know, several of them should be professional in communications, and taking some time can completely overcome this problem."
Zhang Zhidong nodded and said, "Well, according to the communication protocol, we can transfer this instant messaging to our mobile phones, but is it useful?"
Before Chu Han could speak, Xiao Ma slapped his thighs suddenly: "This is of great use! We have nearly 70,000 or 80,000 users, and the price of mobile phones is slowly declining. In the future, there will only be more and more mobile phone users. Whenever we find a communication operator to cooperate, we can only use their network to use our software on the mobile phone. Then, which communication mobile phone card will users who use our software choose to buy?"
At this moment, the three major communication operators in China have already appeared. Telecom, Mobile and China Unicom are still the three old companies, with no pressure to rise. Until the next twenty years, these three companies will be the absolute overlords in the communications field and no one can shake them.
But now that the mobile terminal is just starting to become popular, the public is about to start buying mobile phones. When everyone has one mobile phone, which mobile phone card will become the focus of the competition among the three operators!
If people want to choose their own mobile phone card, they must give them benefits. If at this time, a certain operator says that their network can use Penguin on their mobile phones, and the others are not good, and it happens that the Penguin user who buys the mobile phone is another Penguin user, it is obvious which one he will choose.
Zhang Zhidong opened his mouth wide: "Can this be sold in bundled?"
"This can not only be bundled with sales, but also ask them to share the profit!" Chu Han said confidently.
"Is it nonsense to divide it into nonsense? How many users are we?" Zhang Zhidong shook his head.
Chu Han looked at Brother Ma, and Brother Ma understood and took Chu Han to the computer. A form appeared on the computer. This is the Penguin user that has grown in the past week.
On the first day, the Penguin user grew by 5,000, the second day, and the third day, the second day, the second day, the second day, and the third day, the second day.
The users are growing almost every day, and the growth rate is higher than yesterday. When Chu Han first met with Brother Ma, there were 60,000 users, and now there are more than 80,000 people.
But in this era, there are only a few million Internet users, and Penguin's users account for nearly one tenth! Although there are few software on the Internet now, only the groom NetEase Souhu. These three companies have searched most of the netizens, Penguin can bite down a 10th share without any publicity, which is destined to be the excellence of this software.
"Brother Xiao Ma, do you know what the funds should be like?" Chu Han looked at Brother Xiao Ma.
Brother Ma nodded and said, "According to your idea, I think so too. One fifth of them will be used for advertising operations. I will hand over the hardware to Lao Zhang. Others and I will be responsible for technical update issues!"
There are many things that need to be improved on this software, and the most important thing is the profit part.
In fact, it is very simple to make a profit. Just make the game and don’t need to make those complicated games. Just chess and card games. The familiar Doudizhu in China is not allowed to gambling, so use virtual property, but the purchase of virtual property requires real money. Isn’t this solved it?
Trust me, no one can refuse Landlord! And Zajinhua!
But the focus of the update now is still on the product itself, and you can't chew too much. Since Penguin is now his own, Chu Han can completely share the path that Penguin took before in advance, so that this group of people can realize it step by step, but it is okay to step ahead, but it is not possible to take many steps ahead. In the previous life, they also figured out it out bit by bit, so there is no hurry to do anything.
Chu Han has been staying in Shenzhen for a while. The school started to have summer vacation and didn't go home. Every day when Brother Ma updated the software, Chu Han would give his opinions. The two seemed to be a partner who cooperated tacitly. The two swords combined, and the update speed was much faster.
Another week passed, and looking at the 10kb software, Brother Ma and Chu Han finally breathed a sigh of relief and immediately uploaded the Penguin to the software home.
At this time, Penguin has not yet had its official website, and most of the software will be uploaded to the software home for people to download.
After uploading the updated version, Brother Ma began to place advertisements.
It is even easier to place advertisements. The groom's portal and the soothing portal are all excellent places to place advertisements. Brother Ma made up his mind to ask for the homepage rotation advertisement. One website was one million, and he just invested it.
The moment he threw it out, Zhang Zhidong, who was watching from the server, suddenly turned on the phone and shouted: "What's going on? The number of users is increasing!"
Chapter completed!