When looking for a house in Shitou, Chen Shi has a clear positioning, that is, a market value of 100 billion yuan, and at least a market value of 100 billion yuan, or even higher.

How to operate this is a technical job. Chen Shi is not as simple as working as an intermediary platform.

The first goal was that Chen Shi set his sights on a newly developed property in Huadu. Chen Shi contacted the other party's boss and discussed a cooperation.

Chen Shi wants to obtain the sales rights and operation rights of this property, which is to help the developer quickly after-sales service. The developer is only responsible for the construction and has a contract period. Within one year, if Chen Shi cannot sell these buildings, Chen Shi will buy them all by himself.

But if Chen Shi sells it, Chen Shi will get a 10% discount on the sales price, which means a 10% commission. Generally, the agency only gets one percent, and the company will take away 0.5, and the individual will get 0.5.

The other party agreed readily. How difficult it is to liquidate within one year, especially for the pre-sale houses, which can quickly return funds to invest in the next project. This is a good thing. Moreover, the developers do not need to consider the operation or other things, just wait to collect the money.

The main reason is Chen Shi's strength. People also believe that if Chen Shi can't sell it within a year, he has the ability to buy all the community.

What Chen Shi wants is the right to sell agents. In the future, basically all real estate projects, large developers have their own marketing teams, which are specifically responsible for operations and sales, and go to the next city after selling this city.

Small developers find some agents to sell agents, and they usually give a commission of 23% to 3%, so the agents will desperately promote some new properties, and there is also a kind of agency sales company that is very powerful, specializing in selling properties that are difficult to sell.

It is not an unfinished building, but a newly built house in the suburbs that is likely to become an unfinished building. If you take it down, you may get the price at a price of 70 to 20% to 20% and make 20% or 30% of the money.

This type of house is relatively difficult to sell, and general distribution companies do not want to accept it. Most of them are non-economic-developed areas. Generally, economically developed areas have no need to operate in the later stage, and there is a shortage of supply because there are too many foreign users. The reason why there are not many left-over houses in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou and Hangzhou is mainly because there are too many people. In fact, the local population is not large, and the main reason is that the foreign population supports the housing market.

What Chen Shi didn't want was the profits brought by this agency sales, but he took a fancy to the most critical point among these real estate, the property.

If you buy a house in your life, you may live in three generations. After the developer leaves, you will basically hand over the plate to the property. The properties of large properties are basically fixed and it is difficult to replace.

The advantage of the property is that it can have a group of fixed residents. Chen Shi wants these fixed customers. He wants to build a real ecological chain. If he develops a real estate project by himself, his own little money will not be enough.

Not to mention yourself, the top ten down payments in the world are collectively invested in domestic real estate, which is also a waste of money, because the plate is too big, and there are top 100 domestic developers rankings. This is still a relatively famous 100 real estate development companies. It is not even more unknown developers who work alone and work in partnership.

With such a big plate, all Wu Yu can do is to make his property famous first. But the property work is not easy to take on, so he needs to first make the name of the property operation and the name of the agency.

At that time, the agency is an online platform, and you will see information when buying and selling houses, and offline properties will be responsible.

To put it bluntly, the so-called ecological chain is a one-stop industrial chain of a brand, ranging from a house and a car to a pair of chopsticks.

But at present, only a certain star company in the country of kimchi has truly formed a complete ecological chain in the country of kimchi, and a certain star can only be made in the country of kimchi, and it is not possible to go to other places, because the area of ​​kimchi is small and easy to make.

In China, Chen Shi only wants to do business, but can only do business. How can he achieve the complete ecological chain of business?

Chen Shi had thought about this question for a long time, and finally thought of this method to find something that most people will pay attention to in the next ten to twenty years, and that everyone will pay attention to.

Houses are the only choice, and buying and selling houses and living for a long time is Chen Shi’s focus.

The websites and apps that buy and sell houses launched startup advertisements. This advertisement completely serves Lingshigong and Shixisheng's products. The advertising column advertisements and elevator advertisements in the community are also product advertisements under Lingshigong and Shixisheng.

Advertising is very targeted, such as cram school advertising, cram school advertising in the next ten years, kindergarten advertising, private school advertising, these are the most concerned by parents.

There are also cram schools in kindergartens and private schools that have been implanted with advertisements under Lingshi Palace and Shi Xisheng. This is another closed loop. For example, Lingshi Palace launches a mobile phone. You go to the website of buying and selling houses and log in to the website to see this mobile phone advertisement, see it on the wall of the agency company, go home and go into the community, see it, send the child to the cram school, see it, and see it in school. This is life implantation.

Over time, you will become very familiar with this brand of mobile phones, which are better than any promotion. Cars and home appliances can be implanted, but the products are different.

Then, you can pay water, electricity, gas fees, recharge phone fees, and subsidies. You can use 3q software to pay your child a tutoring fee of 2,000 yuan immediately to get a 200 yuan discount. You can pay electricity fees every month, ranging from ten to one hundred yuan per month, and the water, gas fees and so on.

Do residents use it? If you use it, then what is the software? There is a vegetable market where you can place orders for vegetables. When you get home, the vegetables and fruits you buy have also arrived. You can make an appointment for housekeeping and cleaning at any time. There are also plumbers, and there are after-sales service and decoration companies.

As for running a leg, these are even more indispensable. Discounts and promotions from surrounding stores will also be displayed. You can also enjoy low-priced purchases on the software, and there are limited-time flash sale activities every day.

The most important thing is that the points you get on 3q can be used as money, and you can directly purchase any product in the 3q software, including children's online tutoring courses, or even use money to buy movie tickets and fruits.

Moreover, points can be given away. If your points are high, you can give them to others. The ultimate goal is to create a closed loop of food, clothing, housing and transportation. The operation model is a factory direct sales model, and the price is lower than that of other companies, which allows customers to selectively consume on this platform.

This is also the reason why Chen Shi had to open factories and acquire factories before, so Chen Shi had to take over the entrance of intermediaries and property. This does not conflict with other platforms, and there is no monopoly, because Chen Shi did this to cover regionally.

After Chen Shi's plan is launched, similar software and platforms will soon appear. At that time, Chen Shi can also give them the supply of goods and let them sell, and ultimately ensure the factory's small profits and quick turnover.

If Chen Shi's industry is related to the employment of millions of people and there are enough factories, then Chen Shi basically no one dares to touch him in his life. He cannot collapse. He also has to continue to build factories, expand, recruit employees, and continuously increase the debt ratio, rather than positive revenue. The higher the debt ratio, the greater the safety of Chen Shi, because he cannot make any trouble. This is a line, a line with a final value of trillions, and it must not be broken.

This line is the employment bonus of millions of people and the income source of millions of families. Therefore, Chen Shi’s first goal is to first acquire the sales of this property in Huadu, because this property has more than 2,000 houses for sale. This is a large-scale property covering an area of ​​more than 3,000 acres and belongs to a super-large residential area.

But there is a problem. The location of this property is not the city center. During this period, most people should consider the city center first. This property is located in the city center and requires four traffic lights. It takes fifteen or sixteen minutes to ride an electric bike. It looks not far, but this is the distance from the city center, which is nearly five kilometers away. This distance has already discouraged a large number of people.

Moreover, there are no other selling points in the surrounding area that are worth buying a house on your own initiative. There are some jokes online. Those with relatively remote locations will say: "Say goodbye to the hustle and bustle of the city and enjoy a quiet life alone."

If the environment is noisy, you will say: "Sit on the prosperity of the city and enjoy the modern era." There are many such things, but this type is actually a propaganda copy. It is not effective in selling houses and real estate projects. You can only say that you have an operational slogan.

What is a first-class marketing plan? When Chen Shi came to this property for on-site inspection the next day, the selling points around him were insufficient, and he could not talk anything.

Next, Chen Shi will perform textbook-style copywriting marketing.

Chen Shi didn't rush to do other things, but drove the car and walked around Huadu for a week.

In a week, Chen Shi ran every day and moved around everywhere. If he could walk, he would not drive because walking could better chat with locals.

Finally, Chen Shi made a list and went to visit him personally. He decided to settle in a large supermarket and settled in the mall in front of the community, and exempted the other party from rent for two years, four floors, one floor and three thousand square meters. The rent started from tens of millions. In fact, shops of this type of new real estate will not be too expensive. This period is in the investment stage, and rent is rising when it becomes lively.

Then we contacted several large chain restaurants, such as K, Uncle M, Xingzhuang, etc., and gave them two-year rent-free discounts. The choice of supermarkets is very important. For example, many places do not recognize you, Walmart, etc., Walmart has gone bankrupt in many cities. People in one place only recognize the supermarkets where everyone goes shopping. Some local supermarkets are better than chain supermarkets.

Chen Shi chose xx supermarket, a supermarket that everyone recognizes in Huadu, followed by Uncle K, Uncle M, and Xingzhuangke. I have to say that these three companies are well-known all over the country and can survive quickly in various regions. Why? The industry does not have the strong survival ability caused by its competitors.

Why do you want to find these restaurant chains? In fact, it is very simple. When they come, other restaurants will come to rent houses. This is a weather vane. When these three restaurants come, they will make people feel that there will be no lack of popularity here.

When catering comes, clothing brands come. When clothing brands come, cinemas and ktvs will follow. This is a one-stop industrial chain.

Cinemas and KTVs will enter the mall, and most of the storefronts are catering. These things are complete, which gives people the illusion that it is very lively here and you can come and buy a house.

But there is another important point. The school district, the school district here is the top five primary and secondary schools in Huadu, which is a middle school. To be precise, most parents are capable of not going to school here and not let their children come here to school.

Without a good school district, no matter how good your marketing is, you cannot quickly liquidate. What Chen Shi wants is to quickly liquidate.

The area of ​​this community is located has two primary schools, two middle schools, one elementary school and one middle school, which is basically the last step, and there is also a middle school and one elementary school belonging to the middle school. Chen Shiwei took advantage of this middle school and elementary school.

The middle school entrance examination and junior high school entrance examination were soon there. There were about two months left. Chen Shi contacted the primary school and middle school as soon as possible, and invited the principals of the primary school and middle school to sit together, and then told them that they could gather the top students who were about to graduate together. Chen Shi provided them with free training teachers who graduated from Tsinghua University and Peking University for free and gave them free classes and a two-month tutoring.

And the exterior walls and school playgrounds are renovated for these two schools for free, as well as interior and exterior renovations of classrooms. No one will refuse such good people and good things.

Chen Shi immediately transferred ten outstanding teachers from the cram school, specializing in the cram school and middle school to concentrate all the top students in the cram school, one class in primary school and one class in middle school.

I give them tutoring every day. In two months, Chen Shi had to see the grades and asked the ten teachers who came to bring the textbooks. They were the exclusive textbooks for the cram school that Chen Shi taught, and shared them with all graduating classes in primary and middle schools, so that they could make and watch recorded videos.

Chen Shi is still sending people here one after another to help middle and primary schools improve their grades.

After these were done, Chen Shi asked the engineering team to build the surrounding walls, build the sales center, build the square, and start construction of the supermarket. Then he made an appointment with a group of Hengdian to hire more than 200 group members, and then let the group come by taking a bus.

As for sales staff, Chen Shi required that women be over 1.6 meters tall, with delicate facial features, simply put, fair skin and beautiful appearance, all boys are over 170 yuan, with correct facial features and fluent eloquence, and security guards are over 180 yuan, and under forty years old.

All personnel are dressed in uniform, and their clothes are customized slim styles. The sales office must have an amusement park, study room, and hall must be decorated very luxuriously. There are plenty of wine, drinks, snacks, and the living room is equipped with a large LCD TV, playing football games and popular films and TV dramas.

There must be twenty consecutive interactive game plans, one family interactive game per week.

You must also prepare a model room. All home decorations in the model room are based on high-end decoration.

To achieve a very luxurious and refined feeling, simply put, the sales office should raise the scale and follow the service of a five-star hotel.
Chapter completed!