Chapter 71 [Retrograde]
In the afternoon, Xu Chaohan and Zhou Weiqing appeared at the Binhai Fire Brigade.
This is Xu Chaohan's official appearance for the first time, but Director Lin from the Fire Brigade Propaganda Department seems to know Xu Chaohan quite well. After soliciting Xu Chaohan's opinions, he respected Xu Chaohan's willingness to show his face.
The publicity team is very efficient. So far, several films have been made, which are considered alternatives. It is an ordinary public welfare cooperation. Moreover, ordinary people do not know much about the internal operation of firefighting, so they briefly introduced it.
In addition, there are a lot of materials and real cases.
Officer Lin took a paper cup and poured a cup of hot water for Xu Chaohan himself, then watched Xu Chaohan read the materials, and then smiled and said, "Thank you for your support for our Binhai Fire Department."
It's really rare.
Xu Chaohan has been rising rapidly since appearing on the Internet. What is particularly rare is that each work is an original masterpiece. A few days ago, he was praised, with a positive image and full of topics.
Compared with those anchors who are famous for making money, Xu Chaohan has won the reputation of a large number of fans by updating Buddhists, not promoting or selling goods.
In contrast, although Xu Chaohan's popularity may be far less than that of some top traffic internet celebrities and celebrities, his fan attributes are very sticky, which can be seen from the number of comments and likes left in Xu Chaohan's video.
There are only about ten videos in total, each video has a total of more than 2 million likes, and the number of messages is 300,000.
Even if a new Doule user can read the video in one day, he will be able to detect how terrifying this data is.
"The power of the effort should be done, and we must be obliged."
Xu Chaohan thanked Officer Lin before he smiled.
"I have seen these short videos, and I don't know whether to say or not."
These alternative films have a strong rhythm, and BGM also chooses the kind of exciting and popular music, but they always feel familiar.
As I said, the quality of the film is very good, and the shooting techniques, picture quality and emotional rendering are very good.
But it's just cliché.
It can be said that it is difficult to be the top among a number of fire protection promotional videos and it is difficult to gain higher attention.
"It's okay if you talk."
Xu Chaohan thought about it, then turned his body to the side, holding the paper cup in his hand, paused, and said, "The rhythm is still too dull."
In fact, these finished films are also great, but the rhythm and picture have become the guide routine of textbooks, without eye-catching highlights.
"In addition, the main line is not very clear and there is some emotional guidance."
"The transition is too fast, and the soundtrack selection is not suitable, making it difficult to immerse yourself in thinking."
Xu Chaohan thought about it and then said so.
These BGMs are the music backgrounds that are popular on the Internet today. Even Xu Chaohan, who doesn't often play music, feels bored, let alone those users who hold their mobile phones every day.
How to destroy a song as fast as possible?
It's very simple, just set it as your incoming call ringtone.
Similarly.
A blazing BGM can also destroy a video.
Director Lin is a cadre in the propaganda office and naturally understands this truth, but now he doesn’t have traffic without taking advantage of the Internet hotspots. This is a double-sided blade, and it is difficult to maintain balance.
"Let's do it, the materials are all here. I have an idea now. I'll try to cut it as an alternative. This will highlight my direction more intuitively. Later, we will discuss how to combine it, select the best from the best, and strive to do the best. Do you think this is OK?"
Officer Lin nodded seriously after hearing this: "Of course, of course, we can. Teacher Xu's talent is obvious to all. To be honest, after working in the publicity for a long time, our thinking has become rigid. If we can get the guidance of Teacher Xu, we will never be able to ask for it."
This is not a scene.
Secretary Lin is really looking forward to it.
Not to mention anything else, Xu Chaohan just criticized the works of the officers and soldiers in the publicity. Now he took over this errand and didn't come up with a work that was eye-catching, that would be really unreasonable.
The army was capable and decisive. After soliciting Xu Chaohan's opinions, Xu Chaohan said that he did not need to rest, and then he was led by Director Lin to a conference room.
Zhou Weiqing was by Xu Chaohan's side and never spoke.
Occasionally, officers and soldiers gave her a glass of water, but they just smiled politely to thank her.
Just looking at Xu Chaohan smiling from beginning to end, Zhou Weiqing didn't feel nervous at all for some reason.
The more familiar I am with Xu Chaohan, the more I understand his confidence under his calm smile.
This guy obviously had a slept with a sabbatical.
Xu Chaohan had a small move that he probably didn't know much about.
That is, Zhou Weiqing discovered that whenever he encountered a problem, he would look for a solution from Xu Chaohan, his eyebrows would rise slightly.
The expression is also very solemn.
But often when he does this, he already has a solution.
Therefore, Zhou Weiqing is very sure now that this guy has actually had a perfect plan in his mind.
"Don't look at me like this."
Xu Chaohan sat at the conference table and quietly flipped through the huge material library. After a while, he turned his head and looked at Zhou Weiqing helplessly.
This foolish guy kept looking at him and looked at him, especially Zhou Weiqing had a faint milky smell, which made it difficult to concentrate.
"I have time to go to the courtyard to take a walk. Here are a bunch of handsome guys, see if anyone looks down on me, and take it back to be your boyfriend--"
Xu Chaohan looked through real cases in recent years. After a long time, the mouse stopped sliding.
"The dog can't spit out ivory."
Zhou Weiqing spat Xu Chaohan.
I felt a little uncomfortable for some reason.
But when Xu Chaohan was focusing on reading the materials, he knew that this guy didn't like being disturbed, so he got up and left the conference room.
Xu Chaohan's expression was very serious.
The more you read the materials of these real cases, the more solemn you feel.
The casualty rate of firefighters is very high, and some large fire accidents will almost always be injured or even sacrificed.
In the past year, 37 people died in Binhai firefighters.
Compared with tens of millions of urban population, the number 37 seems insignificant.
However, behind this cold number are 37 fragmented families.
The youngest firefighter even had less than a month after his 19th birthday.
The list of sacrificed firefighters was grouped into a document containing black and white photos of each firefighter wearing military uniform, name, age, identity, and origin.
Xu Chaohan was in a very depressed mood.
Perhaps videos of martyrs' sacrifices on the Internet will make people speechless, and then leave a message saying that the hero is going well, and after watching two videos in a blink of an eye, this heavy emotion will be dispelled.
But when you are in this special conference room and face a group of serious but tender faces, you will see these real data and solemn black and white photos.
Xu Chaohan's emotions fluctuated greatly.
After all, he is just an ordinary person.
Even though he has memories of two worlds, it has no effect on his emotional instinct.
He also has celebrities he admires and careers he admires, which has nothing to do with experience or mind.
In an instant, he thought of the image that was only a few seconds in another world.
And it is this image that was given a very appropriate but touching name by the general public. It has such great influence that it even redefines the people's name for firefighters.
That's it.
Chapter completed!