Text Volume Chapter 954: Let’s Fall in Love “Those people are typical game makers. Have you ever thought about how this red envelope game could become so popular if it wasn’t run by someone? You only need to see some

People walking together carry several mobile phones and a backpack. If they find me playing the red envelope game, I am probably the one scheming.

They go to various areas to add people crazily, and then they carry some spam sending devices with them to send spam text messages in the Puding area. Of course, they mainly add people nearby with one click. This synchronization can add people nearby within five kilometers.

Everyone has their own group. They attract people, and someone gives them money, such as one hundred thousand or one million, and asks them to build a red envelope group and play games. In the end, they have to pay back the principal and interest. For example, the last family will give you a

One million, you have to pay back 1.2 million to 1.5 million within half a year, and some even pay back 2 million.

How can ordinary people have so much cash flow playing this game? If they keep playing this game, they will definitely lose to this group of people," Zhao Mingyang said.

Xu Qingqing nodded, and Zhao Mingyang chatted with her for a while. She probably knew that this kind of thing was a pig-raising plan, and the operator was actually the pig. They thought it was nothing, and they ate it greedily and insatiably. In the end, they were eaten by a group of people.

When the nest is over, if you tell the pigs in advance that you are full and I will send you on your way, then there will be no pigs in the world who want to be full.

To be honest, Zhao Mingyang feels that the taste of the hot pot in this restaurant is very average. The only difference is that the decoration is very stylish and retro style, which is suitable for taking pictures. There are some old calendars and old posters on the wall. As for the taste,

It can only be said that it is no different from ordinary hot pot.

After settling the bill, Zhao Mingyang was very confused. The two of them spent 398, and it was at a discounted price during the event.

This thing is obviously sold out, and it is difficult to get repeat customers. However, if the service and other supporting facilities of this type of store cannot keep up, they will basically be transferred out after three to six months, and these are the profits.

monthly money.

Don't underestimate these few months. The daily turnover may reach 60,000 to 70,000 yuan. This is also an Internet celebrity restaurant formed on the Internet. It makes quick money. Of course, this type of Internet celebrity restaurant has a big bug.

The first few are profitable, but the rest are not very profitable.

This is also because it is fast, because the first few stores open quickly and have good profits. Customers come more actively and make money. Since there are more consumers, word-of-mouth will definitely be generated.

Therefore, Internet celebrity stores must be opened as early as possible. If you open a brand with a well-known celebrity, it will be basically unprofitable for up to six months after opening. As more and more celebrities join in opening restaurants, this will also lead to the loss of stores opened by celebrities.

The credibility is extremely low, so each company has changed its tactics. Just try to open branches first, and then conduct online live broadcasts to promote promotions. The routine is very simple. The price of the physical store is set high and the promotion price is low. Customers think it is cheap and they directly buy vouchers.

Go to the store and buy it.

This type of voucher cannot be used for takeout, and customers must come to the store, so the Internet attracts traffic to the entity.

After that, it is cheaper to do activities in the store than online, so many people will take the initiative to buy in the store instead of online, which will form the inertia of customers to actively go to the store to consume.

This is also a trick to bypass various online platforms.

ps: For those of you who have read Majia’s old book, this specific marketing step was written in the real estate certificate thousands of years ago. At that time, there was no such marketing model, which was to link online and offline live broadcasts to create integrated traffic.

Merchants use live broadcasts to attract traffic. I forgot the specific year I wrote it. Later, this copy was used by several Internet marketing companies. They also said hello to me. Of course, they also gave me some compensation and wrote more detailed copy.

So this was not imagined out of thin air.

…

Internet celebrity stores make money from traffic, not long-term sales. There will only be more and more stores like this because the target customers of this type of restaurant are endless.

Of course, if the old brand has regular customers, it is best not to use online marketing. This thing can attract traffic, but it will attract tens of thousands of trolls. Unless the brand is facing a serious loss of customer flow, it will use online operations to continue to survive.

This time it will help the brand or store make short-term profits at most, but it may still not be profitable in the later period. Time-honored brands generally go downhill. There is only one possibility. The strategic policy of the helmsman is completely out of touch with the background of the times. If you don't find professional managers to help rectify it, it will be difficult to stabilize it.

live.

On the way back, Xu Qingqing and Zhao Mingyang

said:

Zhao Mingyang said.

When Zhao Mingyang heard this, he knew that Xu Qingqing might have really obtained some actual management rights, and now there was a management problem.

This is a problem that most managers will face. Zhao Mingyang said while driving:

Xu Qingqing said.

"The realistic thing is to never be too nice to your employees. The employees here refer to your direct subordinates. If they are at the bottom or middle level, you basically don't meet them and have little contact with them, so you can be nice to them and give them good things."

You want to leave a good impression that will last a lifetime, but you can't be too nice to your real subordinates, the people you directly manage.

You do a hundred good things, and if you don't do even one well, you will be criticized, scolded, or even yelled at you directly to your face. Why? Because your tolerance often becomes a matter of course for some people, and for them it is just indulgence.

You can give them enough rewards. For example, you usually have a majestic image and fire people immediately if you don't like them. Everyone's impression of you is that you are tough and hard to mess with. But if you give them a higher bonus than the same industry, they feel that

You are very good, and you carefully check your work for fear of being punished if you don't do it well.

No entrepreneur is in harmony with his employees, but is in harmony with the media. What is a manager? He is the maker of rules, just like a referee in football. If he dares not give a red card, no player will be afraid.

Another example is the law. Why do people fear it? Because everyone knows that breaking laws and disciplines will be punished. Even eating peanuts will create a state of self-restraint, allowing oneself to exercise restraint and know what to do and what not to do.

If you want to lead a team, it is best to clearly formulate the reward and punishment system, especially for punishment. It is best to leave an impression of fear and intimidation. This is what a manager should have. Of course, the prerequisite for ruthlessness here is that the other party actually does it.

If something is wrong, rather than if it is right, you will also label it.

You must let the people below you understand who has the final say in this company and this position. In fact, no manager wants to do this, but in the end everyone often finds that this method is the most effective. You must let the other person turn their fear of you into

Be convinced, then you will feel that your work will become easier instantly, because everyone can complete their own job well."

Xu Qingqing nodded. What Zhao Mingyang said was similar to what her father said, but Xu Qingqing didn't have the murderous intention.

Xu Qingqing said.

"Professional managers, this is the best choice. You hire a lot of people with murderous intentions to help you deal with some things and help you rectify them. It only takes three to six months, and a year longer.

, you can leave it to them if you can't do it or don't want to do it, but you have to be careful, that is to seize power. They may have a higher intimidation power in the hearts of employees than you. It is best to leave this kind of work for three to five months.

They made a whole set of rules and let them leave.

In fact, the best way is to cultivate competitors, that is, let the people fight against each other, so that you can act like a good old guy and let them fight against each other..."

Zhao Mingyang actually used this trick. Why did he ask Hua Xizhi to do it? Hua Xizhi was full of murderous intentions, but so was Gu Man. Because Gu Man had also been a manager, the two had formed a mutual strife.

With the addition of Mu Tong, Brother Xiaosa and Hao Ren, even if Brother Xiaosha and Hao Ren don't want to participate, they will be forced to join in and join the vicious circle of competing with each other.

In fact, many corporate executives have no conflicts, but the boss will make them conflict. For example, the relationship between A and B is lukewarm, but the boss suddenly asks A to complete a task. This task is very complicated and meaningless, and the boss asks B

Cooperate with A throughout the entire process to complete this task.

A conflict arises between A and B. It is a meaningless task. A has become B’s superior, and conflicts will arise. If there is a conflict between A and B, more people will be involved in taking sides, and the boss will easily collapse.

This group of people's pursuit of fishing has forced them to turn inward. What if they don't turn inward?

Aren't A and B unclear? I didn't understand it at first, but later I realized the boss's purpose for doing this. If I follow the boss's ideas, my job will remain unchanged. If I don't follow the boss's intentions, I may be dismissed.

.

Zhao Mingyang lets these people compete with each other. First of all, Hua Xizhi and Gu Man can't deal with each other. Gu Man can win over Brother Xiaosha and Hao Ren, two people he is familiar with, but Hua Xizhi can win over Ye Chuan and Ning Dongsheng.

The group had little interaction with Gu Man, and in the end, two waves of people got involved.

As the business grows, they will compete with each other for every business and position. Zhao Mingyang can be a good old man at most, but he arranges many businesses. However, Gu Man and Hua Xizhi are both smart people, and they know what Zhao Mingyang wants.

, but Zhao Mingyang did give them enough, whether it was money, power or platform, they were satisfied with it, so they could ignore Zhao Mingyang. Over time, they would forget about Zhao Mingyang and become a habitual tit-for-tat, unless one of them

Only when one person resigns can one get out of this vicious circle.

After returning to the community, Zhao Mingyang and Xu Qingqing talked about the progress of Wu Zhonghua's daughter. Of course, there were some things that Zhao Mingyang did not explain clearly, but Xu Qingqing also heard that Mr. Wu was not a simple person, and the person who abducted Mr. Wu's child was not simple either.

, is not a simple role.

If Zhao Mingyang didn't tell her, there must be something that Xu Qingqing couldn't know. Xu Qingqing knew this very well. The more you know about something, the greater the risk. It's better not to know.

Zhao Mingyang went to bed after washing up. He was really sleepy. He hadn't had a good rest in the past few days. He was very tired, as if his whole body was about to fall apart.

After sleeping until two o'clock in the afternoon the next day, Zhao Mingyang felt sore all over his body. He seemed to have a cold. After getting up and washing up and eating something, he took out a box of cold medicine from the medicine cabinet at home. In fact, there is no specific medicine for colds.

, it will be good for you to take medicine for seven days, and it will be good for one week if you don’t take medicine. The difference between taking medicine and not taking medicine is that it relieves pain, and it will not be so painful after taking medicine.

The body's immune function is fighting against the virus. Taking medicine is equivalent to finding external help for the body. Zhao Mingyang continued to sleep after taking medicine. Sleep is the easiest way to restore the body.

Xu Qingqing came back in the evening and saw Zhao Mingyang still resting. She asked Zhao Mingyang if he was hungry. Zhao Mingyang said he was not hungry and just wanted to rest.

It was already six o'clock in the morning when he woke up again. This time Zhao Mingyang slept in a deep sleep. He felt much better and his cold was almost gone. He didn't go to take a shower, although Zhao Mingyang was usually very good at it.

He likes to take baths, but he knows that taking a bath after catching a cold can easily cause a second cold, so he has to wait a day or two before catching another cold.

After washing up, Zhao Mingyang made some steak to eat in the morning, paired it with a glass of orange juice, and turned on his mobile phone to watch daily global news as a habit.

Today there is a morning class at the Shanghai Theater Academy and another class in the afternoon. Zhao Mingyang has printed out the lessons that will be taught today in advance. He has a plan for every day's lessons. This is why the teacher has to prepare lessons. If not in advance

If you do it well, there will be no direction if you teach in class temporarily. One class is a waste of students' learning time, because one class is too short, and the knowledge points learned must be explained clearly during this period.

Zhao Mingyang now spends an hour every day practicing calligraphy, which Wu Zhonghua asked Zhao Mingyang to practice.

Therefore, Zhao Mingyang also specially learned from Wu Zhonghua how to hold a pen correctly, how to understand pen, ink, paper and inkstone, and how to understand various fonts.

Wu Zhonghua asked Zhao Mingyang to practice more frequently. He did not say anything specific, but only said that it would be of great use in the future.

After getting up, Xu Qingqing walked out of the bedroom and looked at Zhao Mingyang with messy hair and asked.

Zhao Mingyang said.

Xu Qingqing asked.

Zhao Mingyang looked at Xu Qingqing who was in a hurry. How could she look like a strong woman? She was just like a child.

As soon as Xu Qingqing was about to open the door, she was stopped by Zhao Mingyang.

Zhao Mingyang complained.
To be continued...