Chapter 132 Change Marketing Ideas
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Chen Xi entered the school to study, and it is said that it is the best school in Fucheng. Zhou finally got rid of his worries and became more motivated when doing things. Unfortunately, the pharmacy has been very light since its opening. When she was in Ninghua before, she was busy from morning to night, and she was a little uncomfortable with the current leisurely life.
However, at the end of October, with the arrival of the semi-finished products of the carved colored New Year paintings, Zhou became busy again.
Although Shen Mingjun was taking care of the printing workshop, Zhou was a little worried. After all, Shen Mingjun could not supervise the female worker. While there was not much trouble in the pharmacy, she went to the workshop to watch the female worker guarding her to see who was lazy or who was not skilled in the wrong drawing.
Every female worker has undergone pre-service training from Chen Xi, but after all, they have just started to get involved in New Year's paintings and can draw at most two pictures in just one hour, but there are as many as 20,000 New Year's paintings in the first batch. After all, the New Year's paintings are about to be over.
The workers in the same printing workshop were still waiting for the finished paintings to perform the last step of color plating. In the first few days, the female worker was busy from morning to night every day, while the young and strong next door was very relaxed.
But the female workers were meticulous and as time went by, their proficiency became higher and higher. In less than five days, the skilled female workers could paint the colors of twenty New Year paintings in just one hour, and then a dedicated person sent these New Year paintings to the next door.
The final color is to use colored powder to form the color, then apply a thin layer of fish glue to the semi-finished New Year pictures, and use a thick machine to press the colored powder to fit thoroughly.
The color plating needs to be dried in the end to allow the fish glue to completely solidify. In this way, the finished New Year pictures are bright and eye-catching. The touch is concave and convex and concave with your hands. The characters inside are vivid and lively, making people pleasing to the eye and want to have a picture immediately.
It was winter, and it was not far from the end of the year. The reason why the printing workshop was in a hurry to start construction was to make New Year pictures and sell them during the Spring Festival.
In order to test the market, Shen Mingjun, as the shopkeeper of the printing workshop, began to frequently enter various bookstores in the city and negotiate with the shopkeepers of these bookstores to consign colorful New Year pictures.
Shen Mingjun confidently took the finished product to the shopkeepers of these bookstores, hoping to receive a large number of orders, but unexpectedly, the reaction at the bookstore was not very strong.
The shopkeepers of these bookstores saw the huge market for colorful New Year pictures, but felt that they could not get the big deal in this business. With the mentality of uniting with the outside world, they wanted to put pressure on the printing workshops, which could significantly lower the purchase price. Secondly, they wanted to be unable to sell the New Year pictures printed in the workshop and would definitely not last long. At that time, they could get the technology naturally, so they would find someone to print them themselves to maximize their interests.
The bookstores united and did not take on business, which made Shen Mingjun feel frustrated that he was not good at getting a job. When he came back, he explained that Hui Niang and Zhou Shi were not sure about it. After all, the place in Fucheng was not familiar with each other. In their opinion, if they really didn't work, they were forced to give up some profits to the bookstore.
Hui Niang is smart in business, but she is sincere and doesn't like bullying others. After being suppressed by bookstores, she felt that she should maintain a harmonious cooperative relationship with these bookstores so that she could make long-term profits.
But in Shen Xi's opinion, these bookstores are obviously bullying customers. They think Hui Niang is easy to bully when she first enters the capital city. As long as they don't receive goods, the printing workshop will cut off the shipping route. Once they are forced to sign the city alliance, the printing workshop will only become narrower and narrower in the future, and it will be very difficult to survive.
Chen Xi insisted on his own: "Aunt, if we want to make a lot of money, we can't let the bookstore owners conspiracy succeed. When we asked them to help introduce the printing master, they all pushed each other. Now we can start the business with our own abilities, and they want to get a share of the pie in vain, why?"
Hui Niang's face was full of helplessness: "Xiaolang, the reason is that, but we have no reason. After all, we are not familiar with the place in the mansion. If we open a shop and sell New Year's paintings, we will have to spend too much money. New Year's paintings are not needed throughout the year. If we open a shop, we may have to be idle for more than half a year, which is not worth the loss."
Chen Xi nodded, Hui Niang was very considerate of Zhou Xiang on this point.
New Year pictures are time-sensitive. Although you can buy yi pictures and hang them home on weekdays, it is just a matter of freshness.
After all, colorful New Year pictures are still very expensive. Yi Zhang's New Year pictures cost at least fifty or sixty cents. No matter how well the people are at hand, they will buy New Year pictures and hang them at home at the end of the year. The New Year is for auspicious and festive celebration. At other times, not many people are willing to spend money to buy New Year pictures, which are not food or clothing.
Chen Xi originally wanted to say that if you don’t sell New Year pictures, you can sell comic strips and commentary books, but in the end, it didn’t mention it because the printing shop and medicine shop spent too much money, and it was too risky to open a book shop without revenue. Even if it was opened, it still had to find someone to manage it. The two families were really too busy.
"Since that's the case, then let's just ignore the bookstores and find ways to wholesale the New Year pictures on your own." Chen Xi suddenly put forward a bold idea.
"wholesale?"
Hui Niang thought about it and she didn't understand this new term very well, "How to use a wholesale method?"
Chen Xi smiled and said, "Wholesale is easy to understand. It is just a mass sale, not only selling, but also a fundamental difference from being sold in a bookstore."
"We don't have to sell to anyone, just like the order of shopkeeper Su's comic strips. The only difference is that now we print the New Year's paintings in advance and put them out so that everyone can purchase the six New Year's paintings we printed. Each one needs at least fifteen to start selling. That is, the minimum purchase volume is 90, and we sell them for fifty cents. How much they sell after they buy them has nothing to do with us."
Hui Niang looked at Zhou Shiyi's eyes, her eyes full of hesitation: "Can this work?"
This time, Zhou stood by Shen Xi and said, "The thing that Hanwaer said is a bit of a story. When we were in Taohua Village, no one in the village knew how to read. During the Chinese New Year, we changed Spring Festival couplets or peach talismans. Those vendors who traveled around the world and carried loads passed by. After shouting, everyone in the village came out to see the goods. If they looked at the ones they like, they would buy two of them. They would be like this every year."
Hui Niang doesn’t know much about rural life and human nature. She thinks that when doing business, she should put goods in the store and wait for customers to come to her door, just like she does a pharmacy business.
But in fact, in this era, in those villages far away from the county town, people basically had no chance to enter the city. Even if they wanted to buy things, they would go to nearby towns. Even if they entered the city, they would not go to big shops, because they would take the idea that big shops would inevitably bully customers, and they thought it would be more affordable to go back and buy with the small vendors carrying loads.
"But the deals in this city"
Hui Niang was still a little confused. Since she chose to enter the capital city, she naturally wanted to make her business bigger. If she just did the business of those small vendors, wouldn’t it be better to stay in Ninghua County? That would save the space and labor costs.
Chen Xi smiled and comforted: "Auntie, you're thinking too much. Those small vendors bring colorful New Year pictures to the countryside to sell them. In fact, it's a kind of publicity for us. The villagers in the country know that we have this good thing, and they will buy it this year and next year. This is a long-term business, and it's a huge profit!"
"In addition, there are also small vendors in this mansion. They usually take advantage of the ruins to set up stalls and hand over the goods to them for sale. The people can see it intuitively. If they are placed in a book shop, how could ordinary people visit there? They can't see our colorful New Year pictures, let alone buy them!"
Hui Niang was finally convinced when she heard this, nodded and said, "Then let's try it."
Chen Xi suggested again: "We can also copy the methods we did when doing business with Shopkeeper Su. We should make the best use of the large quantity and wholesale New Year pictures. Set a few levels. The more you buy, the lower the price. For small wholesales, we can make a minimum shipment price of 45 cents. If we encounter a large order of 1,000 or more, we can further discount the price to 40 cents."
Zhou laughed and scolded: "You guy is thinking about good things. Now you can sell the goods we printed and make a profit. You still want to think about such a long-term thing, so don't be afraid of shuddering."
Although I said that, Zhou and Hui Niang both had this kind of aspiration. When doing business, you must always look in a good direction and set an ideal goal so that you can have motivation to do things.
ps: The third update is here!
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Chapter completed!