Chapter 111 Bundling
More than a month ago, Chen Xi had already started to try out the production of colorful comic strips.
In order to enable the large-scale production of color comics, Chen Xi gradually improved the printing technology. Adding color ink no longer uses the method of dipping ink from the ink cartridge, but instead uses the color ink to apply the color ink on the printing plate in different areas.
The ink is the most complicated to apply. After the printing plate is colored, you can add color ink according to the color area.
Almost every step of brushing ink is completed by Chen Xi personally. According to the experimental results, Chen Xi decided to find someone who is not aware of the arts after the printing is officially opened. It is best to be a delicate woman to be responsible for the key step of brushing ink in order to achieve the purpose of confidentiality.
On the afternoon of the sixth day of the August 19th, Chen Xi printed a few pages of color paintings in the workshop and went home to show them to Hui Niang and Zhou. They were very satisfied.
According to Hui Niang's meaning, since you can print color paintings now, it is better to try printing a batch of color comics first, not to produce them on a large scale, just to test the market's reaction.
However, Chen Xi was worried that the matter would be leaked, which attracted the attention of the merchants who came to wholesale comic strips, so he decided to print some colorful New Year pictures first and put them on the market.
Chen Xi asked Hui Niang to invite the painter to come back, draw the sample draft, Shen Xi painted it, then found someone to carve the printing plate, then brushed the ink and dyed it himself, and then took it to the printing workshop for publication.
There are two New Year pictures in total, Zhang is Zhong Kui catching ghosts, and Zhang is Fuwa holding fish.
Two hundred New Year pictures were printed and placed in the bookstore in the city. As a result, all New Year pictures were sold out in just two days, and the market response was very good.
Although it is still far from the Spring Festival, it is almost Mid-Autumn Festival. In the past six months, people in Ninghua County live relatively comfortable and rich, and they have more spare money. People are not only willing to pay for money to buy a book to read it, but they are very festive when they see the colorful New Year pictures, but they also buy two pictures to make their families happy.
Yi Zhang's Nian Painting costs less than two cents. Chen Xi initially set a price of ten cents, and the bookstore collected 30% of them, so that the printing workshop could earn five cents from each New Year painting, which was very cost-effective.
Unexpectedly, the market responded so well. Later, some people even offered to buy it at 50 pm. Unfortunately, all the goods in the bookstore were imported from the printing workshop. If the workshop did not produce, they had no choice.
Seeing that people came to ask about colorful New Year pictures from time to time, the shopkeepers of bookstores in the city could no longer sit still, so they hurried to find Hui Niang, wanting to discuss the issue of large-scale purchases.
Hui Niang couldn't make up her mind, so she had to discuss with Chen Xi.
"When the Mid-Autumn Festival is approaching, every household wants to hang a few colorful paintings to enjoy the joy. I discussed with the shopkeepers of these bookstores in the city. This time we can ship the goods for fifteen yuan, and they sell twenty yuan, and our profit is very considerable."
"How much should I print according to Aunt Sun's meaning?" Chen Xi asked.
"Before August 15th, how much can you print, anyway, Shopkeeper Su and the others have not come back. Now our shop is just printing the book, and the profit is not very good."
Hui Niang also saw that after August, the printing workshop had no large number of comic strip orders and many workers needed to maintain it, so she wanted to open more business opportunities.
After Chen Xi planned the episode, he said, "Auntie, we can't print too much. Now the comic strips in the city are basically saturated, and some goods are also accumulated in our warehouse. It seems that it is difficult to sell them. I would rather do this. I will hold an activity in the city selling comic strips and New Year pictures. The comic book store sells 60 cents for a copy. I buy a copy and get a New Year pictures. We only get 500 copies in a limited quantity. It will be over after the delivery. What do you think?"
"Can this work?"
Hui Niang looked a little confused, "I always feel that it would be better to sell it directly. We don't rush to sell the comic strips. Let's look back and see if Manager Su and the others want it."
Chen Xi smiled and said, "This is called bundling sales, so it is a rainy day. If Manager Su doesn't continue to order our comic strips, we have to use New Year's paintings to maintain the operation of the printing workshop. We must first let the people in the city know that comic strips and New Year's paintings come from our workshop."
Hui Niang looked at Chen Xi with trust: "Xiao Lang, do whatever you say, let me do it. This matter will be left to you."
Now Hui Niang has a blind admiration for Chen Xi. Even if she doesn't understand what he meant by "bundled sales", she still believes that what Chen Xi said must be correct.
After Hui Niang greeted the shopkeepers of various bookstores, the activity of buying comic strips and giving New Year's pictures was launched in Ninghua County and surrounding towns. The market responded well. In a few days, hundreds of comic strips were sold out in the printing workshop warehouses.
Xiaozhuanyi, Hui Niang and Zhou discussed increasing production.
According to their wishes, taking advantage of the fact that the workshop has no work, we will print and approve it first. When the shopkeeper Su and others come back and buy comic strips, there is no need to hurry up.
Chen Xi thought this was too risky.
Chen Xi means that the workshop must receive an order before production, and cannot be blindly optimistic.
Nowadays, comic strips are in full swing. Su Zhaiqi and others transported new things like comic strips, such as huge profits, to big cities such as Nanjing, Suzhou, and Hangzhou. There are countless printing workshops there, and there are countless skilled craftsmen.
You only need to compare the ready-made pictures to carve the printed version. It won’t take long to see the pirated comic strips appear. Although the initial quality is definitely not satisfactory, you will definitely find the trick if you study it for a long time. If you are hit by the piracy, the profits of comic strips will be greatly reduced.
Previously, when I had two business deals with Su Zhaiqi, I could make more than 30 pm in a comic strip workshop. After competition, I might not even make five pm, or even lose money. After all, Ninghua is located in a remote location and many materials have to be shipped from other places, so I cannot compete with printing workshops in big cities in terms of cost.
Hui Niang agreed after hearing Chen Xi's analysis. She also felt that she was blinded by victory and became a little eager for quick success.
On August 14th, when the event of buying comic strips and giving New Year pictures in the city was about to end, Su Zhaiqi came to Ninghua County again. This time he did not bring his companions, only he himself.
That night, Su Zhaiqi came to discuss business like before, but his attitude of speaking became much colder after entering the door. Chen Xi speculated that it should be that there had been pirated comics elsewhere, or that the pirated version was simply Su Zhaiqi found someone to study and print them to achieve the goal of reducing the price.
"Mrs. Lu, Mrs. Chen, and the little shopkeeper." Su Zhaiqi said with a smile, "I'm not hiding it from you. This time I came here to buy a batch of picture albums, but the business of this picture album is no longer as easy as it was at the beginning. The money I made is far less than the first time. Other businessmen are unwilling to come here, but I am still thinking about the old love."
Chen Xi said coldly: "Shopkeeper Su has something to say, please speak out."
Su Zhaiqi's face showed a bit of aura: "There is no secret message, and this album business is no longer the only one. There are already people doing this outside, and the price is much cheaper than you. If you can reduce the price of each album to twenty cents, then I am willing to order it and get it back."
Su Zhaiqi suppressed the price very harshly this time. Even if he had a discount last time, he would have paid 45 cents. This time he directly reduced it to 20 cents. Although the workshop still makes a profit.
Chen Xi smiled and asked back: "Since it's not just our family's printing small painting books on the market, why didn't Manager Su talk to those people? Or the price could be lower!"
Su Zhaiqi's face was a little cold. It was a fact that he said there was a pirated copy outside, but the quality of the pirated copy was really not satisfactory. It was probably because there was a problem with the printing plate. The picture showed ghosting and the handwriting was unclear. The ink was very easy to fade. After a few strokes, it became blurred, and even made a million to small! It was said that human hands were dyed black, so they could only see the fresh ones and not collect them.
On the other hand, the printing workshop not only has the excellent quality of paper and ink, but the pictures are extremely exquisite, making people unable to put it down after reading it, and the two are not on the same level at all.
ps: The third update is here!
Thank you Xinyang Ke Zhendong, Li City is coming, eod, reading madness 058, summer fish, Luoluosheng, Uncle Jin, natural rolled guys are all good people, Shishan m, last rain thunder, mountain with wood and wood into the water, white flag, habitual nature, Jun Yiming, xjie06yi09334, miracle September, the world is full of me, wind and moon are boundless yi976, hundred miles of night rain, cross beheading, diving tiger, free Ru, Guo Fusheng, forget to forget, ggbong, I am shy, diving tiger, xo armor, diving dragon and cloud, under the witch, Qingyu 6yi3, ぁ湖深最有水, Western pig, Maomao:, Penguin Shop and Bookstore Bookstore user tse, old dream of the waste city, samuef Haotian's great reward!
Almost forty great men have given rewards. In fact, the emperor doesn’t care about the amount, he just wants to know how many people really support him. Seeing everyone so enthusiastic, the emperor is very moved. Thank you again!
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Chapter completed!