There are many competitors in the domestic short video industry.

Currently, there are many opponents of the same magnitude as Doupai.

Volcano, milk candy, Meipai, potatoes, watermelon videos, etc., and the one that makes Liu Wenbin feel like he is facing a great enemy is the fighting spirit.

Before he was reborn, he knew that when the fighting sounds were so popular, he was often cheated.

For example, late at night, many MCN institutions are trapped by capital, or other reasons, and directly use big moves.

Shente Meow's short videos come one after another.

The content department staff on the evening shift was almost busy, and the technical department staff even put out fire everywhere, which was useless.

Just like the game of playing gopher, who can’t guard against the gopher, who can control it?

Moreover, Douyin has been targeted like this more than once, and I often encounter it.

It’s very similar to the current major Internet giants, where firewalls are attacked every day, and the attacks are hundreds or trillions of times.

Therefore, Liu Wenbin must be on guard against it before it happens.

After all, he does not have the strong strength and background of Douyin, all he has is himself.

Speaking of background, he is still alone now.

The great witch Jiang Rou who I met before and Chen Fan, and he had never contacted him much until now.

I guess it is a question whether the other party can recognize him when they meet again.

As for his younger brother Wang Qichao who was possessed by his power, he has been completely subdued by him.

After the Golden Week, he went to Hangcheng to help Weinian Technology and opened up the situation of live streaming sales.

Nowadays, Weinian Technology has achieved huge profits.

Therefore, even if Wang Qichao learned about his background, he would not be dissatisfied with it.

Before Shen Jieyu left, Qian Junhua came in again.

"Boss, Mr. Shen is here too? Why don't I come here later?"

Qian Junhua's posture was very low, and Liu Wenbin waved his hand and said that he would just say something.

Anyway, they are all subordinates, and Shen Jieyu has reported it to you.

"That's right, boss, I would like to ask if the next marketing plan needs to be adjusted? In view of the current situation, we now have the following plans..."

Doupai has risen to a new level, and Kuaishou’s big internet celebrities can no longer help promote.

So if Doupai wants to continue to develop, it must come up with new marketing plans.

The plan provided by Qian Junhua this time is mixed with a lot of private goods.

Still a traffic star!

However, Liu Wenbin agreed this time.

"However, we don't look for those traffic stars, because it's useless to find them, and the other party will definitely not agree..."

Liu Wenbin has a clear understanding, because Doupai has less than 20 million registered users, which may be less than a fraction of other Weibo fans.

There is no third option to deliver it to the door except being spoken by someone or being rejected by someone.

How long can the money in the company account be burned?

It’s better to invite those outdated or ordinary stars.

Even, it is more affordable to invite those big internet celebrities.

"By the way, today is No. 23, right?"

Shen Jieyu and Qian Junhua were confused by his question.

Today is not the 23rd, what day is it?

"That's good, Vice President Shen, in the past two days, you have a meeting with the marketing department, content department and technology department and several other departments to come up with a content creation incentive plan..."

When the two of them heard his words, they immediately took a breath and then admired again.

No wonder he became a boss at a young age and his mind was quick.

As the name suggests, creative incentives are to encourage users, which can greatly stimulate users' creative enthusiasm and also allow more MCN institutions to join in.

Many people want to make more money, especially MCN institutions.

If this creative incentive plan can be implemented smoothly, then many Internet celebrities under MCN can also have an additional channel for monetization of traffic.

Even, it can grab the users and internet celebrities under its competitors.

However, Concubine Chen quickly raised a question.

That is, will it be a bit early to come up with this plan now?

At present, there are too few registered users in Doupai, although the daily active user data is very considerable.

But once the plan is implemented, a large number of uneven short videos will inevitably pour in, and the user experience will inevitably decline and will inevitably affect the registration of new users.

"It's not too early, it's just right."

Liu Wenbin shook his head, Chen Jieyu was confused, and Qian Junhua pondered.

"Doupai wants to catch up with other short videos and gets slashed, and there is no other way except to take shortcuts. And you can also regard the creative incentive plan as a marketing method...

As for the negative situations you mentioned, we can only try our best to avoid them, so the content of the plan is very important, and the technical team must also grow faster..."

Especially algorithm engineers.

As the number of Doupai users surges, the workload will inevitably increase.

How to deliver content more accurately and keep users in teasing is a problem that needs to be solved at present or always.

After all, people will change, and it is impossible for them to like something all the time.

Chen Jieyu suddenly felt that the pressure increased greatly.

She made a request to recruit assistants.

Because as the company's personnel expand and the business increases, the things on her hands become more.

Now, this creative motivation plan alone makes her keenly feel: the boss’s determination and goals.

In the Internet industry, the second child will never make money as much as the eldest child.

Even in many vertical fields, the second one is acquired.

For example, there is only one giant in real-time communication.

Today, short videos have developed a few years ago and have become the new favorite of capital last year.

This year is 17, and the competition in the entire industry has entered a state of intense heat.

Lead one step, lead one step.

There are only two choices left for Doupai: either get out or get out of the circle.

Even if you become famous, you still have to face competition from other Internet giants. Of course, these are still too far away for Doupai now.

Or in other words, the current short video track is actually not very popular among giants.

Why do you say so?

First of all, in January this year, Kuaishou has completed its Series D financing plan.

A total of US$350 million was raised, led by Nanshan Pizza Hut.

Nanshan Pizza Hut not only invested in Kuaishou, but also acquired Shanka, QIM, DOV, MOKA, etc., but did not end in person.

I released Weishi, but didn't do it seriously. Promotion and marketing are like children playing house.

After all, the internal struggle between Nanshan Pizza Hut is fierce, which is well known.

WeChat appeared early, but it was not taken seriously at all.

At that time, Mr. Lei's Fexin was already very powerful. If it weren't for the old horse's efforts to turn the tide, the current giant in the field of instant messaging might not be Pizza Hut.

In addition, several giants such as Drummy did not end up in person.

So at this time point, the giants are just watching the fire from the other side of the river. How could they fight and attack hard like taxi, takeout, etc. in previous years?

Not like more than ten years ago, when I came to work in person, it was so exciting.

When she saw Liu Wenbin's determination and confidence, Chen Jieyu could see Liu Wenbin's determination and confidence. She must do her job well and not be able to hold back.

Otherwise, she would have to be eliminated.
Chapter completed!