Therefore, Liu Wenbin stayed and personally participated in the bidding.

Although it was a translucent dark mark, he also planned to make some blood.

What's more, the state-owned oil company just paid a sum of money, and the company's account under his name is sufficient. He fought with Ali for a round, who is afraid of whom?

Located on the floor of the investment center of the Pants Building, Liu Wenbin came with Doupai's team and prepared to participate in this afternoon's bidding event.

To the outside world, the price of Spring Festival Gala advertising is very mysterious, especially in recent years, it has almost not been announced to the public.

Because the price tags were normal in the past, the TV station itself also needed these gimmicks to boost itself.

But in recent years, it has become a separate procurement.

This year is even more special, directly using translucent dark marks, which will only make the competition more intense.

Starting from October every year, we will start promoting the next year's Spring Festival Gala. Just like this time, all companies with shortlisted qualifications will be notified to go directly to the Beijing city to discuss.

Other Internet companies all sent representatives to attend, and Doupai Company was directly present with the general manager and attached great importance to it.

Wei Yibo, the vice president of operations whom Liu Wenbin had previously poached from a high salary in the fight. This time, he brought his team from the Magic City and was preparing to win the Spring Festival Gala advertisement in one fell swoop.

"Boss, I'm afraid it's a tough battle later. Ali, JD.com and Kuaishou are all here." Wei Yibo looked worried, but his eyes were firm, and he was obviously ready.

There were many people coming to the scene, many of whom were acquaintances, but Liu Wenbin and his group were strangers.

"What are you afraid of?"

Looking around, Liu Wenbin smiled without fear, patted the other person on the shoulder and said:

"We are young people. If we are young and not frivolous, we are not called young people."

Being young means being motivated.

Although these old giants such as Ah Li are in their prime, they are still full of energy.

What's more, why can't Taopai do it when Nanshan Pizza Hut sneak attacked Ah Li two years ago?

"But, boss, do we really have to focus on the host broadcast, prompt advertisements at the bottom of the screen, interactive prompt logos and other advertising resources?"

When Liu Wenbin heard Wei Yibo's words, he nodded and his face became much more serious.

It is inevitable that the tiger's mouth will seize food.

The advertising resources mentioned by the former just now are all very high-quality resources, and they are also the resources that Ah Li wants to obtain the most.

If it was the original time and space, no one could defeat Ali, but now, Liu Wenbin said that he is here.

Strategically despise the other party, but tactically we still need to pay attention to it.

Liu Wenbin is not interested in the super popular advertising locations of Zero Point Time, nor can he compete with them.

After all, the time-to-time report at zero o'clock, especially advertising spaces like the tenth, are not only expensive, but also a place where giants compete for bloody battles.

Although Liu Wenbin felt that he was greedy, he also had a clear understanding.

In addition, Qin Zuming also said in advance that Doupai is still too young, the company has insufficient influence and insufficient accumulation, so it is not qualified to compete for these positions.

Liu Wenbin sneered at this reply.

Back then, the Spring Festival Gala advertisements were supported by traditional companies such as liquor and home appliances.

Why didn’t we say that these companies were not influential enough at that time?

Not a self-holding identity?

After a few years, Douyin has risen strongly, will the TV station still cater to it?

It doesn’t matter if your identities are not equal. When next year, the teasing will definitely shock everyone!

"Ladies and gentlemen, all the big entrepreneurs from all over the country..."

With the voice of the host, the bidding event officially began.

The focus of the high-profile time report is zero-point time, main sponsors, advertising positions before the Spring Festival Gala program begins, these are the finale.

Therefore, at the beginning, Liu Wenbin focused on some inconspicuous but effective advertising positions in the front row.

Half an hour passed, but Doupai only took two.

It is really surprising that the originally selected target was actually won by Ctrip and JD.com.

After the price was announced, Liu Wenbin was convinced.

These two companies obviously intend not to compete for other advertising positions, otherwise they would not have bid so high.

As time passed, Doupai also won several screen advertisements for the show in succession, and Ali's team on the other side was so angry that they gritted their teeth.

Soon, the most critical moment comes: the main sponsor’s advertising location!

Since two years ago, the WeChat red envelope has been shaken, and the number of interactions has exceeded 11 billion times, and more than 100 million people have bound bank cards; and last year's Taobao collection of five blessings has also spread to most domestic and foreign markets.

From then on, the advertising location of the main sponsor became more and more important.

In addition to this location, there is also an exclusive interactive partner called the Spring Festival Gala.

This position is not enough to be taken down by Doupai.

The reason is the same as what Qin Zuming said before, it is very annoying, but this is the reality.

It’s not okay to spend money, after all, Ali is not short of money either.

But Liu Wenbin can't throw all the 4 billion US dollars in his pocket, right?

If the advertising effect is not achieved, it will not only waste money when playing the filming, but also the reputation of the Spring Festival Gala will be pressed down by netizens to rub the ground.

For TV stations, although the Spring Festival Gala is often criticized, it is undeniable that the Spring Festival Gala is still a must-see program for more than one billion Chinese people around the world every year, and its advertising revenue is getting higher and higher every year.

Once the reputation is really smashed, the TV station probably wants to kill people and silence them.

Therefore, Liu Wenbin could only focus on the main sponsor's advertising position and do his best.

Two hundred and two billion!

The translucent dark label, Liu Wenbin gave this advertising position the highest price.

I believe Ali would never guess that he would be so crazy.

This price is far beyond the zero-point time report. Even Ah Li in the original time and space, the price spent on this advertising position is only 800 million or 900 million.

In fact, recently, Kuaishou has been rumored to have prepared 3 billion yuan to invest in the Spring Festival Gala advertisement.

But the rumors are rumors after all. After all, they see a few kittens and puppies coming from Kuaishou this time, and you will know that the other party has no such plan.

Soon, the results were announced.

Doupai took it.

Everyone in Ali's team was so shocked that they stood up, with disbelief on their faces.

Why?

Because they are extremely sensitive to the advertising space of the main sponsor and are determined to win, but now the gutter has capsized, which is impossible.

Other companies look like watching the show, especially the Internet giant teams such as Nanshan Pizza Hut, Du Niang, and JD.com, and their eyes are even more gloating.

With the current Internet landscape, the three giants are in danger. Du Niang is low-key and does not show off. NetEase is not too big. The new force is Douyin's parent company. Now even companies like Doupai are beginning to rise, and they are almost too big.

And the capital behind Doupai is very strong. As long as you don’t cross the line, the future Internet giants will definitely have a place for Doupai.

At present, Ah Li is in a fierce momentum, especially the Double Eleven some time ago and the recent Double Twelve, which are all very good.

So everyone is watching Ah Li's show.
Chapter completed!