Chapter 79 The Suicide Marketing of Hearthstone! Broken Brother(2/3)
The following hundreds of replies also expressed their support for the poster and fucked the plagiarism dog to death.
All of the IDs are this netizen who is "Heartstone is really fun".
Chen Pingjie thought about it carefully.
Hearthstone plagiarism is everywhere online.
But this post is the only one that gives detailed examples of where the plagiarism is, no wonder it is so popular.
With evidence, the hammer is strong!
Although the content is very ridiculous, if the effect is good, it will be done.
"Add money! You have to add money!" Chen Pingjie was very impressed in his heart.
I was even considering whether to dig this guy into the public relations department of my company.
Just then, the phone rang on the desk in the office.
Pick up and answer.
The voice of subordinates came from the other end.
"Mr. Chen, the task has been completed. All 10 million yuan in public relations fees have been distributed. Do you still need to increase your efforts?"
"No need for the time being, the current result is already very... wait a moment." Chen Pingjie was obviously stunned and asked carefully: "When did the cost of asking for the navy army be spent?"
"Two days ago, on Friday. However, considering Saturday and Sunday, I have not disturbed Mr. Chen's rest for the time being." The subordinate answered truthfully.
It's finished on Friday? And today is Monday!
Chen Pingjie suddenly opened the web page.
I found out the release time of those posts.
Posted this early this morning!
This person is not the navy that the company paid for?!
As if he had thought of something, Chen Pingjie's eyes widened and slapped the table angrily.
Bang!!
Table HP-1
"Fuck! I'm fooled!!"
"Junyue Company is playing suicide marketing???"
There are thousands of online routines, and half of them are marketing routines.
With the development of Internet technology for so many years, various marketing routines have also emerged.
Among them, there is one of the most extreme marketing methods.
Suicide marketing.
As the name suggests, this marketing routine will first suppress and then rise, and use various means to devalue the product to a certain extent, turning a large number of passers-by into black fans.
It may take a lot of effort to make a person like you.
But it's easy to make someone hate you.
Then accumulate strength and transform the previous black powder into product buyers.
The advantage of this routine is that everyone has no expectations for your product.
It is already at the bottom, and no matter how you go, you will be upward.
So when users come into contact with your product, they find that it is not as bad as they imagined.
Instead, it will form a strong contrast with the previous contempt mentality, thus turning black into fans.
This trick is used the most in the entertainment industry.
That is, the typical 'black and red'
When I thought of my company's concerns about the explosion of Hearthstone, I spent tens of millions of dollars on negative publicity.
However, Junyue’s company started out playing ‘suicide marketing’, which happened to be needed for this negative publicity.
This ten million is equivalent to giving it to Junyue Company for free...
Is the clown who is me?
"Mr. Chen! Damn, why did Junyue Company release Hearthstone in advance? The news I just got is that Hearthstone is scheduled to be scheduled for the first round of internal testing at 12 noon today! In a few minutes!" The subordinate on the other end of the phone exclaimed again.
It made Chen Pingjie's eyes dark, and his heart was filled with blood and he almost fainted.
As soon as the navy on his side ended, the other end decided to start internal testing.
The Heavenly Killing Jun Yue!! You have done all the bad things!! Do your company have no money to do promotion and promotion?
Just catch our Tianyun and get to the death, right!!
"Hu..." Chen Pingjie took a glass of water and calmed down and breathed a deep breath.
After calming down his mind, he suddenly laughed.
The battle has not ended here, so it is better to say that it has just begun.
"Calm down and think about it carefully, there is actually no need to panic like this."
"This Chu Jun is still too young. The tricks in the entertainment industry may not be applicable to the entire industry."
"What's more, the upper limit of our "Heroes of Troubles" is here. Unless your Hearthstone playable performance exceeds the foundation accumulated for so long in troubled times, players who should be black will continue to be black."
The reason why the game he played before was so well-known was because there was no comparison of the same type, he himself was the founder.
This time there is a reference system, which is very different.
Whether it is the foundation, user base, a complete payment system, and a dominant market.
Nothing in troubled times can be shaken by Hearthstone.
At least, it cannot be done for a short period of time.
If it cannot surpass the troubled times in a short period of time, its reputation will be irreversible for a while.
"The suicide operation is very good, don't play again next time." Chen Pingjie hummed and clicked on the GGame platform.
As expected, under the homepage recommendation, I found the first card game I recommended today - "Heartstone"!
Click to download.
There is a threshold for entry for the internal test number, and not all players can squeeze in and play.
However, as a game colleague, Chen Pingjie wanted to get an internal test account for a new game in a company.
Soon, he copied the account password sent by his subordinates.
Click to log in.
"Let me see where the difference between your Hearthstone and the troubled times is!" he sneered.
...
Fang Yu is an UP host on Douyin Platform.
He is engaged in video creation in the vertical field of games and has an account with nearly two million fans.
Every time you upload a video, you can get more than 20w+ likes. In a niche field like games, you are one of the top UP owners.
Of course, most of his 20000 fans are not gamers, but are aimed at the public.
This starts with the type of video he makes again.
Fang Yu is not a serious game live or strategy maker.
His main content is all about tutto games.
He will only make any game that is the worst.
After a while, the netizens on Douyin still looked very happy, and he was also walking further and further along this road.
Currently, among all his video playback volumes, the number one ranked close to six million is played - [Why is "Fantasy" the lower limit of domestic games?]
But recently Fang Yu has also had a trouble.
The game has been getting less and less bad recently.
In particular, Chu Jun, the chief game designer of Junyue Studio, launched four game types in one go in just three months.
Fighting, tower defense, puzzles, and music games.
It directly triggered the tremendous development of the game market.
This actually made the living space of UP owners like Fang Yu, who relied on to complain about garbage games, extremely compressed.
Some games don't look very good, but they are not that bad, and there are not many criticisms.
His video has not been updated for several days because it lacks material.
In places like Douyin, the speed of increasing fans is very fast, but the speed of losing fans is quite unambiguous.
To be continued...