Lin Zixuan has his own advantages in competing with two other publishing houses.n∈n∈,.

Commercial Press and Zhonghua Bookstore are both joint-stock enterprises and are not dominated by individuals. There is a phenomenon of fighting for power and profit within them. The editors of various publications under them are constantly in conflict with the senior management.

The last time Shen Yanbing was edited by the "Novel Monthly" when she criticized the writer of the Mandarin Duck Butterfly School, she was suspended by the conservatives within the Commercial Press, which is a good proof.

Wanxiang Bookstore is relatively young, not large in scale, not that complicated in personnel, and has no faction.

Lin Zixuan is in the bookstore and as long as he makes a decision, the people below will do things. Although there are some minor frictions, the impact is not big.

This is why he is unwilling to introduce a joint-stock system.

When there are too many people, they will be chaotic and will be restrained in everything they do, which is not good enough.

However, Lin Zixuan knew that if a company wants to become bigger and stronger, introducing external funds is a necessary means.

However, he has to wait a few more years, and after he establishes absolute authority, he will not be afraid of others' opposition.

For this book "The King of Fairy Tales", Lin Zixuan can fight a price war.

He set the price of the magazine very low, and he could make the decision on this matter himself.

Commercial Press and Zhonghua Bookstore are not good. They need to make profits and are responsible to shareholders. The pricing of books and magazines cannot be changed at will, and there are corresponding regulations.

Judging from the content, the story in "The King of Fairy Tales" is more interesting, close to children's lives, relaxed and pleasant, and less preaching.

There is a clear difference from the fairy tales of this era.

Lin Zixuan had written "The Little Prince" before, which was a good fairy tale, but it was not suitable for Chinese children.

Because it is difficult for Chinese children in this era to understand the concepts of alien planets and princes, let alone the faint sorrow in it.

Therefore, some fairy tales translated from abroad may not be suitable for China.

For example, it is difficult for Chinese children to imagine Christmas and mermaids. They need to be rewrited to make some changes. The dragon girl in the New Year's Eve and the Dragon Palace can be accepted by Chinese children.

The fairy tales chosen by Lin Zixuan are all familiar images of Chinese children.

Shuke and Beta are two little mice, and the Black Cat Sheriff is a cat. Chinese children often see these two animals, and they are very familiar with them. They can imagine them in their minds when they hear stories.

Moreover, the language of the story is also Chinese.

Shuke and Beta are like two Chinese children. They are easily regarded as their friends by their children, and this is a fairy tale that suits China.

As for "The Wizard of Oz", he thinks that Chinese children should also have appropriate contact with different worlds and broaden their horizons.

When the first issue of "The King of Fairy Tales" was released, Lin Zixuan specially took out a thousand copies and sent them to various welfare homes in Shanghai. He asked someone to read the stories in them to the children to see their reactions.

This practice has become a routine, and it will be like this in every issue of magazines in the future.

Lin Zixuan made a regulation that only fairy tales accepted by children are good fairy tales, and they can continue to be written. If the child does not respond, there is no need to serialize this fairy tale.

This is the principle of founding "The King of Fairy Tales".

As he said in the first issue of the magazine: Dedicated to my own children and to children in China.

"The King of Fairy Tales" has achieved success with low prices and exciting stories, and many adults are also interested.

This is mainly because of Lin Zixuan's fame. They wanted to see what fairy tales written by world-renowned writers looked like. But after reading them, they were very disappointed.

They think the story is too naive and meaningless, and the children can't gain anything after reading it.

These people regard books as tools of education, and must have profound connotations and impart the principles of dealing with people and things. Fairy tales must also have educational significance, otherwise they will not be good fairy tales.

Moreover, Lin Zixuan uses plain language throughout his writing, without any literary talent at all, and is completely incompatible with his identity as a great writer.

Some literati criticized Lin Zixuan for fooling children and running children's magazines to cheat money.

Lin Zixuan fought back and wrote an article "The Road to Children's Literature" to explain his views.

Remind those people not to look at children's literature from an adult's perspective, to see the world with their children's eyes, and to tell stories in the language that children understand.

Whether a fairy tale is good or not is not judged by adults, it depends on whether the child likes it.

Lin Zixuan's views have been refuted by many people, and those views also sound very reasonable.

They believe that children are not sensible and need guidance from adults. Children's literature plays an enlightenment and guidance role. Teaching children to understand the principles of being a person and doing things is the meaning of the existence of children's literature.

How can children judge such a major life issue? What do children know?

Lin Zixuan was quite speechless about this, which is a typical manifestation of the feudal patriarchal system.

Under the rule of the patriarchal system, the head of the family can make any decisions for family members and do whatever you want you to do. You can only obey and not resist.

Let’s put it here, the adults will accept whatever they want their children to accept, and the children have no right to choose.

The adults also said that all this is for the good of the child and completely ignore the child's feelings.

Lin Zixuan does not oppose enlightenment and guidance for children, but he must guide from the perspective of children and cannot be arbitrary.

He understood that it was difficult to change this traditional concept, so he could speak with facts and see if the children like to preach fairy tales or interesting fairy tales.

This takes time to test, and he is not in a hurry.

The weekly issue of "The King of Fairy Tales" continues to be released, and it has been accumulated over time and subtly influenced. There will always be a day to prove yourself. The facts will show how children's literature should develop.

At the end of May, Xiang Jingyu came to find Lin Zixuan.

She is preparing to hold a general strike for female workers in silk factory in June to fight for rights and interests for female workers and improve their lives.

For this reason, she contacted 14 silk factories in Shanghai and tens of thousands of female workers in silk factories.

In early May, she had just given birth to a child in her hometown in Hunan, and the child was left to her grandmother to raise before she was over.

Xiang Jingyu wanted Lin Zixuan to publish a few promotional articles in women's magazines to strengthen the momentum of this strike and put pressure on factory owners. It would be even better if Lin Zixuan could write articles to support it.

Lin Zixuan read several articles brought to Jingyu, all of which were propaganda that called for support from all walks of life and some negotiation conditions.

Including female workers, they proposed to increase their wages, work 10 hours, release arrested workers, and recognize 16 conditions, including the trade union.

This is a legitimate request, and there is no problem. Lin Zixuan agreed and he would write articles to support him during the strike, but would not participate in the strike in person.

Xiang Jingyu returned to Shanghai University and came to an office where several people were sitting in a meeting.
Chapter completed!