There is a famous saying in the publishing industry: Those who get textbooks win the world.

Textbooks have large circulation, abundant profits and stable income, which is the foundation of a publishing house.

At present, China's publishing industry is led by Commercial Press and Zhonghua Bookstore, and only these two publishing houses are involved in the publishing and distribution of textbooks.

With the establishment of the Republic of China, national education received great attention. Even the Beiyang government invested heavily in education, and primary and secondary schools across the country became popular.

If a large number of schools are founded, textbooks are needed, which is a market with great prospects.

When Zhonghua Book Company rose, in order to compete for the textbook market, it fought against Commercial Press to the death.

Now that the two companies have divided the textbook market, they are beginning to beware of other emerging competitors.

Lin Zixuan just wanted to try the waters with this English book.

Speaking of which, there is not much competition for the distribution of English books and textbooks in Commercial Press.

After all, the textbooks for primary and secondary schools in China use Chinese, and only some schools run by foreign churches teach in English.

Even so, Commercial Press also uses its influence to exert influence on other schools, preventing this English book from entering the school classroom.

Lin Zixuan knew the strong strength of Commercial Press. Shanghai is the base camp of Commercial Press. It is difficult to compete with it on the surface, so it is only possible to transfer the battlefield.

I can promote it in other cities, such as Nanjing and Peking.

Pearl Buck, the author of this English book, teaches at Nanjing Jinling University. In Peking, the group of people from the Crescent Society can move. Most of these people teach at major universities, so it is not difficult to recommend an English book to the school.

My brother, it’s useless.

At this time, you can see the benefits of Lin Zixuan's identity as a literary man.

Most of the people who teach in schools are literati and scholars. With their reputation, they can still play a significant role even if those people say a few good words.

Of course, Commercial Press also has an influence on these literati. If they want to publish a book, they have to find a publishing house.

For example, the editor of the "Novel Monthly" by members of the Literary Research Association is a publication under Commercial Press, which also has more influential journals such as "Oriental Magazine".

So, this is a long-term competitive process.

Lin Zixuan was very annoyed by the actions of Commercial Press. He decided to enter the textbook market with all his might. Since he had already broken up, there was no need to hide it.

If Vientiane Bookstore wants to develop, this step must be taken.

Only by breaking the monopoly of old forces can new forces gain the right to survive.

But this was not his impulse, but his finding a partner, which was Shen Zhifang, the manager of World Bookstore.

Shen Zhi was released in 1882. He was from Shaoxing, Zhejiang. His ancestors were a family of books.

However, by his father's generation, his family had declined, with only a few acres of thin fields and making a living by setting up a book stall.

When Shen Zhifang was young, his father sent him to Shaoxing Kuizhaolou Bookstore as an apprentice. He entered Shanghai Guangyi Bookstore in 1899 and entered Commercial Press in 1900.

At that time, the boss of Commercial Press appreciated Shen Zhifang very much and once said, "This person is very talented. Once he is allowed to leave, he will definitely become a business problem in the future."

In 1913, Shen Zhifang left Commercial Press and joined Zhonghua Book Company as deputy manager, thus establishing the publishing status of Zhonghua Book Company and Commercial Press.

In 1917, Chen Zhifang failed to speculate on purchasing large amounts of paper with public funds, so he had to leave China and founded his own World Bookstore.

Lin Zixuan and Shen Zhifang dealt with him because of Pingjiang Buxiaosheng's "Legend of the Legend of the Warriors".

Chen Zhifang valued Xiang Qingran's writing talent and invited him to write martial arts novels at a high price and published them. Unexpectedly, Lin Zixuan intercepted him halfway. "The Legend of the Legend of the Warriors" was first serialized in "Popular Novel Weekly".

Lin Zixuan also knew that this was not very kind, so he asked Zhou Shoujuan as an intermediary to invite Chen Zhifang to gather together, which was considered apology. The two of them said it out and then reconciled.

Sometimes it's a matter of face.

Both Vientiane Bookstore and World Bookstore belong to medium-sized bookstores.

The so-called medium-sized bookstore refers to having its own printing factory, with at least 100 employees, having its own distribution channels, and having branches or offices in major cities across the country.

The two bookstores join forces to borrow each other's distribution channels to sell books from another bookstore.

Chen Zhi has rich experience in publishing textbooks. He has worked in both Commercial Press and Zhonghua Bookstore. He knows that these two bookstores attach great importance to big cities, but ignore some small and medium-sized cities.

His strategy is to focus on small counties across the country to avoid direct competition with the two major publishing houses. As long as he wins a good reputation, he will return from the county town to the big city.

Lin Zixuan was quite surprised. Is this the "rural surrounds the city"?

As the Lunar New Year approached, Shanghai's film industry was in chaos, and poaching became a trend, which made people panic and had no intention of working.

When practitioners in the film industry meet and say hello, they will ask: Have you been poached today?

This has brought many problems, that is, the double salary of these practitioners, especially popular stars.

Zhang Shichuan's Tianyi Company paid 1,200 yuan per movie and dug Yin Mingzhu. The offer to Wang Hanlun was 800 yuan silver dollars. Even the child star who had just become popular also offered a high salary of 700 yuan.

The salaries of other supporting actors have also increased a lot. For a time, it seems that Chinese movies have been following Hollywood in terms of the salary of actors.

This has caused a sharp increase in the cost of movies. It is easy to increase salary, but it is difficult to reduce it.

This kind of vicious competition will not have a good result, but Lin Zixuan has no way to stop it.

Under the temptation of a high salary, Wang Hanlun, who had just become famous through "Mom Loves Me Again", switched to Tianyi Film Company, but Yin Mingzhu was unmoved.

This has something to do with their situation. Yin Mingzhu is a rich lady and is not short of money. She acts in movies for interest.

What's more, Yin Mingzhu and Dandu Yu seem to have a pure friendship beyond men and women.

But Wang Hanlun needs life, especially because of this movie, she has broken up with her family, so she will naturally go to the company that pays a higher salary.

In this chaotic situation, the third film of the celebrity film company, "The Great Fighting in the Heavenly Palace", is about to be released.

Before it was released, it was inevitable that it would be slandered. What it said was just a copy of the monkey opera in Peking Opera. It was better to watch Peking Opera than to watch movies.

It also shows that Star Film Company is trying to destroy "Journey to the West" and cannot produce magical scenes in the book, and is fooling the audience.

Lin Zixuan is very confident in this movie. It’s not your final say whether it’s good or not. You have to see it before you know.
Chapter completed!