There was no such thing as a New Year's Day film in the film market during the Republic of China period, but after a year of fermentation, a wave of domestic film screenings ushered in at the beginning of 2019.

Many domestic film companies have launched their own company's videos during this period.

It was at this time that they discovered a problem, that is, there were not enough theaters.

At the end of 1922, not counting those small cinemas, there were four theaters and twelve luxury cinemas in Shanghai.

Among these theaters, Spanish Remas exclusively owns six luxury theaters.

Lin Zixuan owns two theaters and four luxury theaters, some of which are purchased and some are rented.

A theater refers to a multifunctional theater like the Shanghai World. It can play movies, perform dramas and perform operas. It is not as professional as a cinema, with a relatively noisy environment and a poor viewing experience.

All that remains are two theaters and two theaters located in the public concession.

There are 5 domestic film companies in Shanghai. If a movie is launched at the same time, it will be necessary to seize the theater. Although the competition is not so fierce now, they have also seen the clues.

That is the importance of cinemas. In this regard, Lin Zixuan undoubtedly walked ahead of them.

In this era, film screenings were mainly foreign films. Remas' cinema mainly screened foreign films, and he only screened domestic films of high quality.

Because the audio films produced by the celebrity film company were popular with audiences, Remas chose to work with Lin Zixuan and spent money to transform his theater.

"The Ugly Boy" is being screened in Remath's theater.

This has caused the dilemma of other domestic film companies, and their films cannot compete with the films of celebrity film companies.

If you want to screen in a luxury theater with a good location and high ticket price, you have to wait for the film screening of the celebrity film company to end, otherwise you can only go to a small theater to screen.

But as far as they know, celebrity film companies will release three movies in succession. This news is broadcast every day on Vientiane Radio, and everyone in Shanghai knows it.

In other words, the whole month was filmed by celebrity film companies.

Films from other film companies either change schedules and are screened in February, or they can only be wronged and screened in the Chinese world.

Other film companies clearly felt Lin Zixuan's domineering aura, reminding them of the Hollywood's large studio system introduced in magazines. Large film companies control theaters, while other film companies can only be controlled by others and rely on others' noses.

According to later generations, this is called monopoly.

Seeing this, these film companies have made moves towards cinemas, either acquiring or building themselves. In the next period of time, the number of theaters in Shanghai has increased exponentially.

That was the next thing, the first month of 2019 was the world of celebrity film companies.

After a period of dormant, the film company finally showed its sharp minions and relied on three audio films to start its rise.

In Lin Zixuan's plan, "The Ugly Boy" is just a movie that makes money.

But Du Yu completed this task very well, showing the naughty side of Erchun, a naughty child, to the fullest, and with the cooperation of two stupid thieves, the film was full of jokes.

Although it is not as exciting as "Home Imperial" in later generations, it also has its own characteristics.

Some games that Chinese children like to play in this era are added, rather than blindly imitating Western plots.

The entire film is 60 minutes, with a laugh every three minutes, allowing the audience to keep their interest in watching it.

For such a funny movie, Lin Zixuan doesn't want to create a classic. In his opinion, the next "Mom Loves Me Again" will be considered a classic.

In radio and newspapers, the advertisements are: to feel the greatness of maternal love again and make you cry enough at once.

There are also things like: buy tickets and get a towel for free, wipe away tears and continue reading.

There is even more exaggerated advertisement: If we don’t cry, we will refund the money.

Lin Zixuan is not afraid of refunding money. It is estimated that few people don’t cry when watching this movie for the first time. There are really those who are determined to be the ones who can refund money to him.

But if you come to make trouble, I'm sorry. If you don't look at the names of these theaters, Feng Jingyao's name is still very useful in the French Concession, and it is guaranteed to teach you how to be a human being in minutes.

Under this novel and exaggerated publicity method, many people went to the cinema to watch "Mom Loves Me Again".

Hong Shen is worthy of being a professional who is good at directing tragedy. The whole movie is tragic all the way, and the song "Only Mom in the World" directly hits the hearts of the audience in this era.

The story is not complicated, it is mainly because the actors perform well, and the deep love between mother and son is restrained and full.

Especially when the child was snatched away, the mother staggered in the heavy rain and finally went crazy. There was almost no one in the theater who didn't cry.

If this is a silent film, the band can only be accompanied by soothing and sad music.

But in the audio movie, the child cried at the top of his lungs and the mother's desperate and sad call. Without further ado, the audience's tears naturally flowed out.

During the movie screening, the entire theater kept sobbing, which definitely made you cry at once.

In terms of response, "Mom Loves Me Again" has received more praise than "The Ugly Boy in the Family". This domestic film that praises maternal love can win the praise of the media more.

If "The Ugly Boy" has clips that imitate Western movies, then "Mom Loves Me Again" is a domestic movie that truly reflects the real problems of Chinese society.

Among them are the contradictions between arranged marriages and free love, the question of how mothers who are pregnant before marriage live, the issue of raising disadvantaged women and children, and the legal definition of the right to belong to children, etc.

These are practical problems reflected in the film and society needs to solve.

Therefore, when the screening of "Mom Loves Me Again", a big discussion started in the newspaper. During the Republic of China, the government had social welfare institutions that focused on the lives of women and children, including child labor.

Lin Zixuan took the opportunity to announce that he would donate the income from the film to a social welfare institution, which is the foundation initiated by Soong Qingling.

This decision has pushed Lin Zixuan's reputation one step up.

There is a reason why celebrities are keen on charity. On the one hand, they have helped vulnerable groups and on the other hand, they have increased their own halo.

Lin Zixuan maintains a good positive image to help the development of its industries, which is a win-win situation.

"Mom Loves Me Again" can win a good reputation for celebrity film companies, while "Making a Fight in Heaven" will allow other domestic film companies to see the gap in filming.

Even foreign film companies spend double the amount of money, it is difficult to produce such magical effects.
Chapter completed!