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Chapter Fourteen Popular Fiction Weekly

Lin Zixuan and Ping Ban Asia's meeting were calm.

Lin Zixuan didn't know that Ping Jinya was the first person to bombard him, and Ping Jinya didn't know that Lin Zixuan was the author of "The Legend of Qin".

Nowadays, there are not many pseudonyms that are embarrassed to say that they are in the literary and artistic circles.

Especially when cursing, the more pseudonyms the stronger the combat power.

For example, Lu Xun, who is good at verbal war, is said to have used more than 140 pseudonyms throughout his life. I guess he can't even figure out which manuscripts were written by him.

The pseudonym is like a mask, disguising yourself and attacking enemies.

Ping Jinya is quite active at the dinner table. He wants to perform well in front of his new boss. Of course, he cannot say that he makes a living by imitating and plagiarizing other people's novels, but rather tries to gild his resume.

However, his resume that he could show was to be a small editor at Shanghai World Bookstore.

Shanghai World Bookstore was founded by Shen Zhifang in 1917 and mainly publishes novels. At this time, it was just a medium-sized one.

To measure the prospects of a bookstore, it depends on whether it can publish textbooks in schools.

For bookstores, textbooks are a stable big business.

Shanghai World Bookstore did not start publishing textbooks for primary and secondary schools until 1924, thus standing with Commercial Press and Zhonghua Bookstore.

Ping Jinya also boasted about his connections in the Shanghai literary world and promised to bring in manuscripts from famous artists.

As an editor, the most important thing is not to review the manuscript, but to be able to use your own connections to make an appointment with famous writers. Therefore, capable editors and well-known writers have good personal relationships.

This is not nonsense. Pingqian Asia has a vast range of friendships, but it can give you a sense of existence in the Mandarin Duck Butterfly Sect.

Lin Zixuan felt that this person had an active personality and was not so rigid. He was good at accepting new things in his words and had good abilities, so he asked him to do it first and then let him talk.

Lin Zixuan wanted to publish a popular novel newspaper, with the name tentatively designated as "Popular Novel Weekly" and will be published in Shanghai first.

He could not make a comprehensive newspaper. It was too large and needed too much manpower and material resources. Although he was the young master of the Lin family, he didn't have much private money.

This is his own investment and has nothing to do with the Lin family.

Moreover, comprehensive newspapers and magazines need to report current affairs and news, which involves political tendencies. This is a very complicated issue, and he is unwilling to cause trouble for himself.

After the dinner, Lin Zixuan and the ban on Asia began a detailed discussion.

"Popular Novel Weekly" mainly uses vernacular Chinese. The manuscripts are mainly provided by him themselves, and they can also accept other people's submissions. The pricing is as low as possible so that ordinary readers can have the ability to buy.

The reason for the weekly newspaper was that he could not spend all his time writing novels. As the eldest son of the Lin family, he also had to manage banks, socialize, etc.

He asked Pingqianya to make a budget, then recruit soldiers and leave all the affairs to Pingqianya.

In order to stimulate the employee's enthusiasm for work, Lin Zixuan also promised that if the newspaper did a good job, he would reward the shares of Pingqianya News Agency.

Ping Jinya was very excited.

Perhaps because of his poor family in childhood, he attaches great importance to money. If he meets such a boss who is trusted without conditions, he will naturally have to work hard, strive for promotion and salary increase, become a general manager, and reach the peak of his life.

He did it as soon as he said that, and he brought friends he knew. These people were similar to him and were not satisfied with their stay in Shanghai.

Three days later, Lin Zixuan saw the newspaper team.

This is a standard small workshop-style newspaper. It is not uncommon for newspapers like Shanghai. A few people can make a newspaper by putting together the manuscripts, and they do not have their own distribution channels and face the risk of bankruptcy at any time.

Even so, more and more people are involved in the newspaper industry.

Ping Jinya was quite satisfied with this and was full of fighting spirit. This was the first time he was the editor-in-chief. Apart from the boss, he was the biggest.

Everything is difficult at the beginning.

Instead of showing a disappointed look, Lin Zixuan encouraged him a few words, invited everyone to have a meal, handed over the start-up capital of 2,000 silver dollars to Pingqianya, and asked him to rent a house and open it.

On the day of opening, Lin Zixuan did not show up, and he would rather be the boss behind the scenes.

Ping Jinya used his connections to win over a group of literati and celebrated.

He was very happy and felt that he had finally made a name for himself.

On April 2, 1921, "Free Talk" cut "The Legend of Qin" in half, and it was serialized for less than two months.

Zhou Shoujuan made a special explanation in the newspaper that Huang Yi, the author of "The Legend of Qin", was unwilling to serialize it in "Free Talk", and the subsequent stories will be serialized in other newspapers and magazines.

This is the result of discussion between Zhou Shoujuan and Lin Zixuan, giving each other a decent step.

For a moment, the Shanghai literary world cheered loudly.

This was their victory, and finally drove "The Legend of Qin" out of "Shen Bao", and it could only appear in some tabloids in the future.

This involves an influential issue. The circulation represents the number of readers. The impact of publishing in "Shen Bao" and other inconsistent tabloids is completely different.

Those ordinary readers were depressed. They just saw Xiang Shaolong and Lu Buwei confront each other, but there was nothing left behind. How could they feel?

Fortunately, readers did not wait too long, and the first issue of "Popular Novel Weekly" was released two days later.

This is a quick connection proposed by Lin Zixuan.

In this era of developed newspapers, countless novels are published in newspapers every day. It is easy to find alternatives. Readers may not necessarily have to read "The Legend of Qin". Once time passes too long, a large number of readers will be lost.

Most readers are forgetful, and the biggest weakness of serialized novels is interruption.

What's more, if a new newspaper is changed, it is not certain whether readers will buy it.

Because buying one more newspaper means spending more, they may rather buy a comprehensive newspaper like "Shen Bao" than buy a tabloid that only provides novel reading.

So in order to capture readers, the first issue of "Popular Novel Weekly" became a special edition of "Xuan Qin Ji".

Not only did it provide new serial content, but it also published content previously published in "Free Talk", which is equivalent to publishing a book and is quite cheap.

In order to gain the title of "Popular Novel Weekly", Lin Zixuan had to lose money and gain publicity.

This is a good result. Some readers have not read the previous story, and some readers may have missed it. Now, just buy a copy of "Popular Novel Weekly" to make up for all "The Legend of Qin", which is great value for money.

Under the banner of "The Legend of Qin", the sales of "Popular Novel Weekly" is good, with more than 5,000 copies.

This was due to the glory of "Shen Bao", and spent two months cultivating the readership of "The Legend of Qin".

At this time, Ping Jinya had already known that his boss was the author of "The Legend of Qin", and was uneasy.
Chapter completed!
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