Suddenly, a thought flashed into Chen Xia's mind: sponsorship is OK, you can ask for a patch advertisement, so that his sponsorship will not be in vain.

There are actually many understandings of the so-called patch advertising.

One is like 5 seconds before "News X Broadcast", and a certain wine industry will tell you the time. Well, in just 5 seconds, it starts at 80,000 a day, one day.

A true king.

Another type is to intersperse advertisements among TV series variety shows.

Just like the "My Fair Princess" back then, the TV series was played for seven or eight minutes and the advertisement was inserted immediately. The advertisement lasted longer than the TV series.

Although these patch advertisements are annoying, the audience is well-adhesive. After all, they are eager to watch TV, so they can endure it.

Unlike other time periods, when the advertisement is released, the audience will immediately turn on the stage, and no one likes to watch advertising time.

In 1986, advertisements had already appeared.

In 1979, Shanghai TV broadcast the first TV commercial in China - Gangui Yangrong Wine.

Although this kind of TV advertising is not mainstream in this era, at least there should be no major problems in terms of policies.

Chen Xia thought of an idea in his mind that he could invest 10 million, but his only requirement was to get the advertising space one minute before the TV series "Journey to the West" started.

At that time, several actors who play Tang Monk, Sun Wukong, Zhu Bajie, Sha Monk, Guanyin Bodhisattva, and Tathagata Bodhisattva will wear costumes in the TV series and hold the products of the Pumpkin Vine Pharmaceutical Factory together.

Such as 666 Weitai, 666 cold tablets, 666 amoxicillin, 666 clarithromycin, 666 bismuth potassium citrate, and 666 Ten-Tian Tongshen Wine.

Then let’s talk about the characteristics of drugs in front of the TV:

For example: 666 Wei Tai, treats stomach problems, just one pill.

For example: Let the lustful Zhu Bajie whisper in front of the screen: 666 Ten-total kidney-tonifying wine, whoever uses it will know!

Finally, everyone looked at the TV camera together, gestured a six-move with their fingers, and then said together:

"Pumpkin vine pharmacy, effect 666."

Damn, if this picture is viewed from the perspective of later generations, it will definitely be eye-catching, but if it was in 1986, the era when superstition was prevalent, the effect would definitely be a sensation across the country.

How? How can the medicines endorsed by several Bodhisattvas and Masters of Tang Monk and disciples have poor results?

What other people worship the Bodhisattva and what gods do you want to pray for? Go to the hospital to buy some medicines produced by the Pumpkin Vine Pharmaceutical Factory to cure all diseases.

The crew of "Journey to the West" was not only because they lacked money, but also had a very advantageous point.

The replay rate of "Journey to the West" is quite high. It is said that it replays more than 3,000 times, and the highest gift rate reaches 90%.

From the perspective of advertisers, such gift reception and replay rate are definitely the prime time period for advertising. If this is decades, you don’t have hundreds of millions of dollars to think about.

When Chen Xia thought of this, he felt that he was really a genius and could come up with such a wonderful idea.

Gu Lin looked contempt next to him. The couple was old and married. When they saw her husband's expression, Gu Lin knew that this guy must have had some tricks or found a way to get rich.

"Hey, be careful, saliva is flowing out. You can even imagine the monkey. Chen Lao Er, do you have a strong taste?"

"Go and go, you drool at Zhu Bajie. I tell you, I am really willing to sponsor them, wait."

After saying that, Chen Xia recruited several local staff.

"Go, let's talk to Director Yang, and I'm talking about sponsorship with her on behalf of Xiangjiang Pumpkin Vine Pharmaceutical Company."

The staff were stunned when they heard this, "Sponsored?"

Mr. Liulingtong was anxious when he heard this: "Director Chen, this is not a joke. This sponsorship is not enough for a few hundred or thousands of yuan, at least for a few million."

"Don't worry, I know it in my mind. Besides, the money was not paid by me personally, but by Pumpkin Vine Pharmaceutical Company."

The staff knew that the young man in front of him was an extraordinary identity, a fighting hero and a hospital director, and it was impossible for him to lie, so they hurried to talk to the director.

After a while, Director Yang didn't even bother to film the show and asked everyone to rest on the spot. She ran over in person.

"You are... Chen Xia? Is it that Laoshan combat hero? He is so young and promising, so lucky to be lucky."

It is not easy to hear a good thing from Director Yang. Chen Xia didn't dare to be proud of it. She hurriedly held her hand and said modestly:

"Hello Director Yang, I have watched "Journey to the West" and it can definitely be recorded in the history of Chinese TV dramas. My lover and I like to watch it very much. Thank you for your hard work in order to enrich the entertainment life of the people."

"Haha, Dean Chen just now said you have a way to help us get sponsorship? And it starts from several million?"

Director Yang is impatient and doesn't like to beat around the bush, so he just raised the problem.

"Yes, Director Yang, let me introduce myself. I am the vice president of Yuezhou People's Hospital. At the same time, Xiangjiang Pumpkin Vine Pharmaceutical Company was run by my grandfather."

"Pumpkin vine?"

After listening to Chen Xia’s introduction, Yang Jie thought about it carefully: “Is that 666 Weitai a product of Pumpkin Vine Company?”

"Yes, it's this company, which is wholly owned by Hong Kong businessmen."

Director Yang is relieved now. She has eaten 666 Weitai, and even now the crew is carrying it. If anyone has stomachache and stomach discomfort, taking one pill is particularly effective.

In addition, Chen Xia is still a first-class combat hero, a national model worker and a hospital director. She doesn't look like a liar, so she has already believed it for seven or eight points.

There was no office at the scene, and the few people didn't think it was dirty, so they found a step and sat down together.

Director Yang reminded:

"Director Chen, you know that sponsoring our Journey to the West crew will be very expensive. I'm dissatisfied with you. We just brought in 3 million, which is only enough for us to shoot 5 episodes. The remaining money can only be done in the later stages."

Chen Xia didn't care: "Director Yang, I just heard that you still have 16 episodes of funding and are not ready to shoot it?"

Director Yang sighed as soon as he heard this: "Yes, the leader does not support him, there is no way."

"Then have you ever made a budget, how much money do you need for these 16 episodes at least?"

"We haven't calculated it in detail, but it can't be less than 10 million at least. After all, we are shooting live and need to travel around the country."

Chen Xia smiled, "Director Yang, if CCTV can agree to a small request, I will help you solve the 10 million sponsorship."

Yang Jie stood up suddenly, her eyes shining fiercely:

"Young man, you can't joke with me, the old woman. 10 million is not a small amount. It's easy for me to take it seriously if you say that."

It’s not because Yang Jie is excited. In order to attract sponsorship in the past few years, her hair is really getting white.
Chapter completed!