In Seoul, in July, our most proud sunny was inevitably a little sad and lonely because she had just encountered a shameful failure. By the way, facing Zheng Ermao, who suffered from college entrance examination syndrome, the most proud electronic game she lost to Kwon Yuri's fitness!

That's right, Zheng Ermao is now addicted to fitness and can't extricate himself! Moreover, this has been recognized by Zheng's mother, because in the eyes of this gymnast's mother, it is better to be addicted to fitness while studying than to games? Anyway, this girl has inherited almost all the sports cells of her husband and her husband, which is much stronger than the big hair that only lies on the sofa and strokes dog hair all day long... Moreover, Wood, who is far away in Busan, is also quite pleased with this.

Anyway, now that things have come to this point, sunny is really powerless.

However, Sunny's mood is really insignificant in Seoul, because there are too many people and things that attract people's attention.

And the so-called eye-catching thing actually refers to building momentum.

There is no need to say much about the rags in politics. This newspaper said that the candidate's policy was nonsense. The website implied that the candidate took a photo with a gangster boss, and then both sides pointed out that the other party's son had deserted the military service... Well, fortunately, Yin Zhiyuan fled to Busan early, otherwise he would have been a knife.

Then, although Kim Jong-ming is in Busan, it doesn't prevent him from building momentum for his TV series in Seoul.

By the way, TVN TV and Kim Jong-ming had a good plan.

Although the European tour of "Grandpa of Flowers" was extremely eye-catching, it adhered to Luo Yingshi's new variety show principle "comma", which actually means taking a break, so the length is actually very short, and it is about to end in mid-July. Therefore, if "Please Answer 1997" can be broadcast immediately, it may be able to attract the audience's attention and directly follow the audience with a super high premiere rating. In this way, although the potential is there, the final rating will not change much, it saves the losses caused by ratings climbing, which is even more beneficial to the TV station from the perspective of performance and efficiency.

Of course, it is quite difficult to connect a TV series with a variety show, so it is inevitable that some artificial hype is needed. The previous hype, such as Kim Jong-ming's new TV station policy, TVN TV series and variety shows, will form a full suppression of TVB TV stations, and TVN's rise across the board... At this time, it seems that in addition to covering up what the film industry has to do, half of it is deliberately done, that is, unconditionally highlighting the brand image of TVN works, highlighting the personal colors of Kim Jong-ming and Luo Ying-shi, and then blurring the differences in the works. It is best to make the audience's first reaction that TVN produces is a fine product... This is probably what it means.

And you can’t say that in July, this wave of popularity and hype are really good.

There are actually people in the music industry that are promoting momentum... Well, this is simple to say, mainly because TTS's performance is very good. As the young man is about to debut for the fifth anniversary, Tara has even gone to Japan to hold a concert. Then S.M company naturally has to make great efforts to make a lot of effort to continue working hard to do a big thing.

First of all, Shao Shi has been confirmed to be on the South Korean national publicity page for the London Olympics, and all the national image brochures have been printed. But that’s not all. According to rumors from uncles, Li Xiuman didn’t know who he took and how much more he spent, but actually got the Ministry of Culture, Sports and Tourism. He would release their own commemorative stamps for the fifth anniversary of Shao Shi’s debut!

This really needs to be completely established.

However, compared to these, another campaign that broke out in July seemed particularly high-end and particularly exciting.

Speaking of which, this matter was still done by Kim Jong-ming, but it cannot be said that it was all done by him...

The cause of the incident came from Li Yongguan, the leader of the film discipline of Kyung Hee University and the chairman of the Busan Film Festival, who originally served as a Chinese-style person to contact Kim Jong-ming on behalf of the Directors Association. But unexpectedly, the other party would not come back once he went... It was exactly the same as the scene where Lee Jae-hyun sent his sister and brother to deal with Kim Jong-ming, but was beaten by the other party.

The general trend is decided!

And now, the so-called Sima Zhao's heart is well known to everyone. Almost all the elites in the Korean film industry have fully understood the new idea of ​​Kim Jong-ming, the new landlord. Not to mention the panic in the theaters, as most people expected, the film discipline professors and senior professional film media, who have obtained huge benefits in the new territory, immediately became tense against the directors.

Then, this confrontation was only two days long, and beyond everyone's expectations, the professors and the film media actually took the initiative without control.

To put it bluntly, at this point, Kim Jong-ming not only underestimated his current authoritarianism, but also underestimated his overall advantages on the side, and even underestimated some people's urgency and strong desire to express themselves in the face of interests. This is as mentioned in this official novel. What is power? When you reach a certain level of power, you have not thought of some things yourself, and will take the initiative to continue for you, but just for you to look up at them.

Kim Jong-ming was obviously about to finish the TV series in Busan, and then wait for the Busan Film Festival to arrive. By that time, the directors association in Seoul was probably exhausted. At that time, with the home advantage, he could take it away with a wave of opportunities... However, the professors and the media could no longer wait to show their value!

In this way, the first wave of momentum came very fiercely, mainly because professors and professional film media suddenly began to pay full attention to the social security issues of the underlying film practitioners... How grand and glorious thesis, and how attractive this issue is to really discuss this issue, those temporary workers who broke their legs cannot join the union because of their low level, and cannot be called professionals. So once something happens to the crew, they can only get out of hundreds of thousands of won and have nothing else!

Some people crawled back to their hometown to farm, some started setting up stalls, some gave up on this business and worked as a supermarket cashier... Of course, some people are still not convinced and are still suing them all, but after five or six years of fighting, they have been paying all their money and not getting compensation. After all, this is a capitalist society, and you don’t have money to sue your sister?!

And when these examples are presented one by one, no one can refuse to admit that there is indeed a big problem that needs to be solved in Korean movies.

Therefore, as soon as this wave of momentum was launched, it immediately swept across the entire Korean entertainment industry and successfully attracted the attention of the public and other people in the pan-entertainment industry.

Then, the theme of public opinion quickly shifted from the tragic situation of the lower-level practitioners to who is responsible, and a big discussion began... Well, this is the real key to this wave of momentum.

Among them, the deep responsibility of theaters is certainly inevitable. They are vampires in the entire industry, but you should pay attention to this issue. The main responsibility of the three theaters before is the ones. Kim Jong-ming is innocent. The film production company's cause is also indispensable. They are the direct responsible persons. At this time, Kim Jong-ming's ube will also become a model in the industry... Everyone knows what this means.

But within two days, the spearhead of this matter suddenly pointed at the director group.

To be honest, it is absolutely a scam. Perhaps in a single case, you can catch a director's inappropriate speech and actions, and then criticize him severely. However, taking the actual ideological controller of the previous film industry, that is, the entire director group of the capital's main confrontation, as a target, will inevitably be a bit inverted, and there is no distinction between right and wrong, and even referring to the deer as a horse.

But how to say it? This is the current situation of this society.

Anyone, a group, wants to gain the right to speak and explain what belongs to you, must first attack and suppress others... Even if you know in your heart that your attack is hypocritical and ridiculous.

But there is no way, this is the case for the election of the Dianchuan election, and this is the case for the official arm wrestling. Now the two groups of cultural people compete for the ideological voice in the film industry. Even in the TVN campaign held at the same time, are cable and TVB fighting each other? Even when the girl groups are competing, those fans will unconsciously step on other artists.

This is the nature of this society.

But then again, at this time, the strong combat power of the Directors Association was also reflected. To be honest, facing this strong public opinion offensive and smearing, if it were any other bullshit association in South Korea, they would either have kneeled down long ago, or they would have been rushing their brains.

But in fact, compared to the unorganized and undisciplined group of people on the other side, the Directors Association has been based in South Korea for decades. Since the Japanese occupation era, it has been arguing with the Japanese devils. Later, it was even more confronted by the government. Some have been in jail, some have been beaten on the street, some have been sprayed with pepper, and some have been chatting and laughing with the president. As for demonstrations and walking, it is common. After so much, they have long had a very strong organizational structure and have also trained a group of outstanding and widely recognized leaders in the industry.

Therefore, the outstanding elite figures of the Directors Association quickly judged the situation, clarified their ideas, and then actively and strongly restrained the director group because they knew that rushing forward was seeking death at this time, because no matter what, there was a benchmark with absolute moral value in this matter, that is, the issue of guarantee for the lower-level practitioners.

At this time, you will criticize the person who 'in the name of the people', and no matter whether you can gain advantage in a single debate, you will eventually put yourself in the "opposite to the people".

Once it is placed opposite the people, it will be a complete defeat for the literati who can only talk. What's more, there is capital on the other side.

Of course, while tolerating, these directors did not mean to sit back and wait for death. Although they can no longer be bad in the overall situation, it does not mean that they cannot give some people a look...

In this way, when it came to mid-July, the counterattack of the Directors Association finally came. Director Lin Quanze, who is known as the godfather of Korean films, personally published an article to rediscuss the deep-seated reasons for the tragic situation of the underlying film practitioners... The oppression of theaters and the production company's secondary squeeze of costs is beyond words, and he even admitted the unfair treatment of some producers and directors. But in the end, he focused on discussing the issue of actors' pay, and named countless big-name actors one by one, and exposed the pay of many big-name actors in many movies. He made a mess of punches, and forced the actors to watch the show, the group of actors watching the show!

To be honest, Kim Jong-ming, who was far away in Busan, had to accept this article published in the "Joint Ilbo"... He was obviously at a loss, but the Directors Association still beat everyone up in a hurry. More importantly, through this excellent defensive counterattack, the opponent proved to everyone, including himself that even if the Directors Association lost half of the country, it was an important part of Korean films. It should not be ignored and should have its own position.

In short, don’t use bean bags as dry food, and don’t think about treating Korean directors as Chinese directors... The former has independent voice and must maintain this transcendent status in the future. As for the latter, putting aside some individual directors, from the perspective of the industry group, it is really just Rinpoche of capital!

So what? There is a popular saying in China now, called "Three Hundred and Sixty Pros, Every Pros"... It's also ironic.

Let’s go back to the topic, by the way, Korean movie actors are actually the hardest. They originally squatted on the shore to watch the capital father and the director’s mothers fight in the mud, but they don’t know what’s going on. The director’s mothers, who are at a disadvantage, slapped themselves into the mud, and just stood up, and another punch was directly hit in the face... That’s right, after being stunned, the professors were not fools, so they naturally knew what to do at this time. So these people even began to pinch their noses and call for a review of the pay system! Let the Korean actors who were originally incomparable to their Chinese counterparts reduce their pay!

However, the Korean movie actors who were completely disintegrated looked around and found that facing these two groups of people, they had no channel to speak out and could only be passively beaten.

You can imagine how miserable they are now!

Tsk! In short, Kim Jong-ming was so impressed after watching this scene, and then... well, he still went to prepare for the premiere of his TV series.

However, at this moment, less than a week before the premiere, a song called "Gangnam Style" was released casually in the midst of agitation in Seoul, and then... ruined the plans and efforts of many people.

By the way, before Psy, nicknamed Uncle Bird released his sixth studio album, he must have had ideas like marrying a rich and beautiful woman and reaching the peak of his life, but like everyone else, he never expected that his title song would...uh, actually...Anyway, Uncle Bird himself could not think of what words to describe it for a while.

It reached the top of the domestic music chart as soon as it was released. Although it was quite scary, it was understandable. After all, Uncle Bird is also a veteran artist, and the popularity of this song is also good. However, this is the highest expectations that Psy and YG companies have before. However, this work suddenly exploded in all aspects through the Internet, and the subsequent secondary creations have emerged even more and more dazzling everyone's eyes!

To be honest, no one can deny that there is a secret promotion from the Korean cultural department. After all, Psy and YG companies have always followed Park's footsteps, and the South Korean government, which is currently under Park's control, also likes to do such a mess. But in fact, by the time the relevant cultural departments participate in the promotion, it is already icing on the cake, and some things are really not fake. Not to mention anything else, if the Korean government attaches importance to the secret cultural promotion, it will not be able to control the song rankings of Honduras, Norway and Portugal, right? However, just four days later, this song has become completely popular all over the world, and the South Korean government is just helping to maintain its popularity in the later stage.

In fact, the original intention of the song Psy is to mock or self-deprecating, which is to say that the rich Koreans are gentlemen on the surface, but in fact they are of low quality; the so-called horse riding dance is just selected from a dozen dances that imitate animals at the beginning; Hyuna's eat, Yoo Jae-suk and Lu Hong-chul's dance are just common cooperation in the circle, and it can even be said to be a friendly guest appearance; and YG's company sends MV to the oil pipe is definitely a routine matter.

But... as soon as it was uploaded, the TM exploded! Everyone was caught off guard.

The King of Zhou in the Taiwan Strait found that everyone around was listening to a Korean song overnight, so he called on everyone to unite to support Chinese songs. Tao Erji stared at MV several times, but he just didn't understand why this song was so popular, so he also discussed popular philosophy in the Internet era with netizens on Weibo...

But no matter what, it exploded! It was like a thunder blew up from the ground! It exploded from South America to North America, from Oceania to Europe, and finally returned to the mainland of South Korea. At this time, the Koreans themselves did not react...

As for the reason, although a bunch of experts later came out and said that this was a inevitable explosion after years of accumulation of Psy, or how easy this song is to imitate in terms of dance, the Wall Street Journal even found the first celebrity to spread the song, the black singer T-pain... but that was all about hindsight and nonsense.

Because, in the Internet era, there is no reason to be truly popular, and it allows a pure pop to exist. This song may really just resonate with the popular method of viral transmission.

But then again, a thunder sound on the ground is not everyone likes it!

The great professors and directors who were flushed in their faces for the sake of pay and the guarantee of lower-level film practitioners suddenly realized that except for a few professional film magazines, no one was willing to publish their articles, and they could only hold their words in their throats if they wanted to scold them. The first two episodes of "Please Answer 1997" have been sent to TVN TV station, but the search index on the Internet has dropped again and again. Finally, the popularity that had been accumulated for a month has disappeared without a trace within two or three days. After a long time, Kim Jong-ming finally lost control and sweared again; the apink was also pitiful. They finally spent tts and re-determined the new song as the event song, waiting for the TV series of Endi, but everyone was talking about Uncle Bird and Hyuna from the same company; and Aoa who just debuted...

Anyway, the only person who dreams of laughing is probably the one from YG company except Psy himself... Yang Xianshuo lit a small cannon that thought it was just a two-pick-up scale, but when he was lit, he found that he had accidentally ignited the entire fireworks warehouse... and other people around who were preparing to perform fireworks performance could only stare at him!

"You can't just let it go!" After the s.m company work meeting, Li Xiuman clearly explained his attitude to several core personnel who stayed there.

Well, that's right, we obviously missed one of them just now. Our Director Li Xiuman just received a sample of the Shaoshi commemorative stamp today. He was supposed to be happy, but at this time he didn't even have the intention to open it... On the evil fire in his belly, he is the most vigorous one.

"Not to mention Psy's face, I have to give it to you." Kim Young-min next to him was also full of powerlessness. "At this point, there is no way to stop this, right?"

"Anyway, I can't forget it!" Li Xiuman angrily threw the stamp envelope in his hand on the conference table. It can be seen that he was really out of control. "This summer in our s.m company... no, this summer in Seoul, the most important event should be the fifth anniversary of Shao Shi's debut, and then use this to build momentum to launch a series of commercial operations... But this is great, after spending so much effort and so many resources, a mess of horse riding dance emerged?!"

"But there is really no way." A director in charge of the propaganda spoke helplessly. "The director, the president is right. This is obviously a phenomenal work. We can only retreat all summer!"

As soon as this statement was said, it was fine for others, but Kim Young-min's eyelids twitched, and then he secretly scolded himself for being a confidant... Others don't know, don't he know? If you ask why Lee Soo-man is so angry, it's not just because the stakes of the fifth anniversary of his youth were covered up tightly? In fact, to put it bluntly, after so long, the previous events have passed, and Lee Soo-man has regained the recognition and respect of the entire company, just around the end of the year to become the president again at the board meeting. He hopes to show some outstanding results in the second half of the year to convince shareholders. The fifth anniversary of his youth is just a means... But you are fine, open your director and keep your president... It's better not to say it!

However, after all, Kim Young-min had to be careful of his confidant's loss, so he quickly spoke up and comforted: "Summer is really not good, and TTS has just returned to the wave. Can you change the means appropriately, change the time, change the object... In any case, reducing the loss is necessary."

"Who is it? How to change it? President Kim is right, and the losses should be reduced." Lee Soo-man was indeed angry, but seeing Kim Young-min so careful, he was relieved of some dissatisfaction. After all, Kim Young-min's attitude is here, so why bother to care about his subordinates' unintentional words?

"How about taking the lead?" Someone took it for granted that Shao Shi's patch function group. "Let them take the lead this summer vacation first, and then transfer the original wave of Girls' Generation to the back of the fifth anniversary date of their debut..."

"This is good." Kim Young-min nodded repeatedly.

"It's indeed feasible..." Li Xiuman didn't react for a while.

"But will Kim Jong-ming agree?" At this moment, Han Shenghao suddenly reminded him in a low voice. "He is determined to make Krystal come up with a score that convinces everyone in the college entrance examination, before November..."

The conference room suddenly became silent for a few seconds, and Li Xiuman didn't know what to say.

"Where is sj?" It was Kim Young-min the first to break the silence.

"Little is going to serve, Heechul is still in service. In addition, the car accident last January and the broken things about Jung-in, I didn't dare to let him show up for three months after I came back..." As he said that, Lee Soo-man laughed himself. "It's better to count on EO than to count on SJ!"

"eo..." Someone unwilling to mention this plan. "SJ looks like shinee, and Dongshen can only explode in Japan. We do need a new main boy group to master the Korean market and further test the Chinese market..."

"We have an argument with Kim Jong-ming." Han Shenghao reminded him with his eyes drooping.

So, the conference room fell strangely again.

"Everyone go out." After waiting for a while, Li Xiuman suddenly gave the order to disband as usual.

Everyone was confused, but they could only get up and leave. For a moment, only the real core of the s.m company Lee Soo-man and Kim Young-min were left in the conference room.

"Senior has any ideas?" After working together for many years, Kim Young-min has guessed something.

"They were right." Li Xiuman's face became gloomy again in an instant. "Jin Zhongming..."

"We really can't speak about the krystal matter." Before Lee Soo-man finished speaking, Kim Young-min took the initiative to persuade him. "Eo has already made a decision..."

"I don't care about such a little specific matter." Li Xiuman shook his head and explained earnestly. "If you encounter something like "Gangnam Style", you will encounter it. If you walk on the street, you will encounter a car accident. It's just a bad luck. But this incident also reminds us that when Kim Jong-ming was slinging us like a big pliers, when we encountered a similar situation, our room for maneuver is too small... we can't be pinned by him in everything!"

"But." Kim Young-min swallowed. "He is now at its peak..."

"Don't you understand?" Li Xiuman asked softly. "It's because he is so arrogant that he might not look down on the small things in the song and ballad industry... We are not deaf and blind, right? He is going to be emperor in the Korean film industry, and this may not be our opportunity."

Kim Young-min was stunned for a full half minute, but shook her head: "I still think we shouldn't take this risk... I used the role of Sydney a while ago to test it, and I've received a warning. If this really makes him angry..."
To be continued...