So far, the sales volume of Yizhi's three mobile phones has exceeded 1.5 million, and with the increase in advertising investment, sales are still rising further. As a newly established mobile phone brand, it can be said that it has achieved such a great success.

However, neither Zhong Yue nor Xu Ruoyun was blinded by the current success, and remained awake, knowing that Yizhi was just a mobile phone brand. He had almost no core technology of his own. To put it bluntly, even an assembly factory was not counted.

If we want to level the entire mobile phone industry from top to bottom, the one at the top is undoubtedly the arm company.

arm is a very interesting company. It does not produce chips, but only provides chip design solutions to charge authorization fees. Its arm architecture microprocessor has a monopoly position in the mobile phone field. Even if it is as strong as Intel, it cannot compete with mobile phone chips.

Next layer is the major mobile phone chip solution providers, such as Qualcomm, Apple, Samsung, MediaTek, etc. After obtaining the chip architecture designed by Arm, these companies modify the original version and then launch their own chips.

In terms of chip manufacturing, the most powerful one is Qualcomm. Since this company has a large number of communications DSP patents, almost all companies that make mobile phones, no matter whose chip they use, must pay it a patent fee.

Next, it is the mobile phone manufacturer.

Of course, a high status does not mean that you make more money. Although arm has the highest status, its revenue is less than one-tenth of its partner Qualcomm. Not to mention that it is compared with mobile phone manufacturers such as Apple and Samsung.

However, in the final analysis, for mobile phone manufacturers, the more core patents they have, the key to defeating the enemy. There are examples like Apple and Samsung abroad, and there are also examples of Weihua's counterattack in China. Since the beginning of last year, Weihua's mobile phone sales have surpassed rice and successfully reached the top. In Europe, it is also a siege. It is precisely through its technical reserves that we can accumulate strength and make a fortune.

Zhong Yue's Yi Zhi followed a marketing route similar to rice. If he hadn't opened his own gold finger, the three mobile phones he designed would have been quite superior in performance. It would have been impossible to achieve such results. Not to mention competing with international giants, several domestic second-tier brands would be enough to beat him down.

Even if he has gold fingers, he can constantly design excellent mobile phones. But if he continues to follow this model, he will reach the height of rice at most. The reason is very simple, the cost.

In a mobile phone, the patent cost accounts for more than one-third, and it may even exceed the component cost. The largest of them are baseband chips and wi-fi.

Mobile phone manufacturers that own these patents, such as Samsung and Weihua, not only have relatively low cost in mobile phones, but also make a fortune from mobile phones sold by competitors. This way, when it comes in and out, it will open a huge gap in profits. How can it catch up?

Among several mobile phone chip manufacturing companies, Qualcomm can be said to be the darkest. People do not charge for pieces, but charge patent fees based on the overall sales price of the terminal. For example, if you use a larger screen, the cost will increase and the selling price will increase, and the patent fees paid to Qualcomm will be higher.

This is why Xu Ruoyun is so resistant to cooperation with Qualcomm. This charging model is simply too dark and will lead to an increase in costs.

The previous three mobile phones used MediaTek chips. However, MediaTek still has a certain gap with Qualcomm in high-end chips. Zhong Yue wants to create a flagship phone that can support the storefront, and of course, the first choice is Qualcomm.

…………

The next day, Zhong Yue and Xu Ruoyun went to Qualcomm to discuss the ordering of chips.

Although Yizhi mobile phones became famous in China, they have gained a certain reputation under the bombardment of advertisements, they are just an unknown person abroad. Qualcomm's specifications for receiving them are very ordinary. They are neither enthusiastic nor negligent.

When Zhong Yue wants to make flagship phones, he naturally chooses one of Qualcomm's best-performing chips. Snapdragon 810. With the current sales of Yizhi mobile phones, the order quantity will naturally not be much larger. For customers of this level, Qualcomm has already planned the price and has little room for negotiation.

"Do your company have any customized chip services?"

Zhong Yue suddenly asked after seeing the staff receiving them from Qualcomm.

The account manager who came to discuss with them was an account manager. He looked at him with some surprise and said, "Sorry, we don't have such a business."

Zhong Yue didn't give up and asked again, "What if I could provide a complete chip design?"

The account manager "no" refused without even thinking about it. From his expression and tone, it can be seen that he expressed some dissatisfaction with Zhong Yue's words, not because of anything else, but because of "Zhong Yue"'s big words.

In the industry, companies that can do chip design solutions have counted out both hands. Among them, there is absolutely no company called Yizhi. He thinks that Zhong Yue is playing tricks on himself.

Zhong Yue extinguished his thoughts and didn't say much.

After all, Yi Zhi is not famous. If it were replaced by one of Hua or Dami here, Qualcomm would naturally be a guest of honor. If you want to cooperate, it may not be impossible to negotiate.

I thought Qualcomm was in a bad situation at the moment and might have found opportunities for in-depth cooperation, but I didn’t expect that it was still a habitual style.

Since last year, Qualcomm's situation has not been very good. First, because the arrival of the 4g era, this generation of communication technology patents has become more dispersed. Although Qualcomm also has the most patents, it cannot be as strong as the 3g era.

The second is the tightening of competitor MediaTek, the rise of HiSilicon, a subsidiary of China, etc., which makes Qualcomm's life not as easy as before.

After all, Qualcomm's charges are too dark. If there are other options, mobile phone manufacturers will not be willing to cooperate with it.

Zhong Yue knew very well that if he wanted to compete with those giants in the mobile phone field, he had to develop his own chips. Cooperating with Qualcomm can be said to be the most time-saving and labor-saving. If he hugged Qualcomm's thighs, he could also obtain patent authorization of 3g and 4g through some exchanges.

Unfortunately, Yi Zhi's position in the industry is not enough to attract the attention of Qualcomm. If he finds a heavyweight figure, it may not be impossible to promote their cooperation. But after considering it, he gave up.

If you come to the door by yourself, you will definitely be severely suppressed. You may have a stumble with Qualcomm at that time. It will not be beneficial to Yi Zhi.
Chapter completed!